Overview

The unit allows students to plan, design and execute the creation of a substantial industry- based media project. This may be produced in the context of an internship. This unit will develop students’ skills to discern the specific needs of an industry partner and to apply the media and communication skills developed throughout the degree, to plan and implement project strategies. The unit also builds relationships and consensus with priority stakeholders, and to reflect and report on the results of project planning and implementation.

Requisites

Teaching Periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 1
Location
Hawthorn
Start and end dates
26-February-2024
26-May-2024
Last self-enrolment date
10-March-2024
Census date
31-March-2024
Last withdraw without fail date
12-April-2024
Results released date
02-July-2024
Semester 2
Location
Hawthorn
Start and end dates
29-July-2024
27-October-2024
Last self-enrolment date
11-August-2024
Census date
31-August-2024
Last withdraw without fail date
13-September-2024
Results released date
03-December-2024

Learning outcomes

Students who successfully complete this unit will be able to:

  • Identify and implement a suitable project proposal that clearly describes the aims, rationale and outcome for either industry based or theoretical learning
  • Research and produce a complex and time sensitive project plan in a systematic, rigorous and ethical way to be presented in a professional environment
  • Access, organise, present and evaluate current knowledge relevant to the project and implement complex research strategies to develop the project over time
  • Evaluate and critically reflect on independent and collaborative work in professional settings and in written documents

Teaching methods

Hawthorn

Type Hours per week Number of weeks Total (number of hours)
Online
Lecture		1.00 12 weeks 12
On-campus
Class		2.00 12 weeks 24
Specified Activities
Various		19.50 12 weeks 234
Unspecified Activities
Various		2.50 12 weeks 30
TOTAL300

Assessment

Type Task Weighting ULO's
Development PlanIndividual 10% 1,2,3 
Major ProjectIndividual/Group 60% 1,2,3,4 
Oral PresentationIndividual 30% 1,2,3 

Content

  • What are professional communication and presentation skills in the media industry?
  • How professionals design research or professional projects in a digital environment
  • Implementing a project plan across different media contexts
  • Working in collaboration on different media platforms
  • Acquiring skills for project implementation and presentation
  • Graduate Attributes taught, practicised and assessed in this unit include:
  • Communication - Verbal Communication
  • Communication - Communicating using different media
  • Teamwork - Collaboration and negotiation
  • Teamwork  - Teamwork roles and processes
  • Digital Literacies - Information literacy
  • Digital Literacies - Technical literacy 

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.