Marketing and the Consumer Experience

MKT10009 12.5 Credit Points Hawthorn, Online, Sarawak Available to incoming Study Abroad and Exchange students

Duration

  • One Semester or equivalent


     

Contact hours

  • 24 hours face to face + blended

On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.

2023 teaching periods

Hawthorn

Higher Ed. Semester 2

Dates:
31 Jul 23 - 29 Oct 23

Results:
5 Dec 23

Last self enrolment:
13 Aug 23

Census:
31 Aug 23

Last withdraw without fail:
15 Sep 23
More teaching periods
Swinburne Online

Teaching Period 2

Dates:
10 Jul 23 - 8 Oct 23

Results:
31 Oct 23

Last self enrolment:
23 Jul 23

Census:
4 Aug 23

Last withdraw without fail:
25 Aug 23

Prerequisites

Anti-requisite (Similar content)
AVA10004 Aviation Marketing
 

 

Aims and objectives

This unit replaces MKT10007 from 2023.
 
This unit aims to introduce key marketing concepts and their application to modern business. Understanding the role of marketing will aid understanding the interconnections it has with other business disciplines, as well as providing a strong philosophical foundation for further studies in marketing. In addition, this unit provides students with the opportunity to develop generic skills. The unit provides students with a series of learning opportunities designed to explore basic business and Marketing concepts from a variety of viewpoints including theoretical and applied perspectives.
 
Unit Learning Outcomes (ULO)
Students who successfully complete this unit will be able to:
 
1. Demonstrate a broad understanding of the major conceptual and theoretical principles upon which the practice of marketing is based
2. Demonstrate a general understanding of marketing management tasks and of how marketing fits into and interacts with other business functions within an organisation
3. Use research information and apply marketing concepts and principles to propose ethical, creative solutions to a range of marketing related problems that arise in business contexts
4. Work and communicate effectively as an individual or in teams