Marketing Strategy and Planning

MKT30016 12.5 Credit Points Hawthorn, Online, Sarawak Available to incoming Study Abroad and Exchange students

Duration

  • One Semester or equivalent


     

Contact hours

  • 36 hours Face to Face + Blended

On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.

2023 teaching periods

Swinburne Online

Teaching Period 3

Dates:
7 Nov 22 - 12 Feb 23

Results:
7 Mar 23

Last self enrolment:
20 Nov 22

Census:
2 Dec 22

Last withdraw without fail:
30 Dec 22

More teaching periods
Hawthorn

Higher Ed. Semester 1

Dates:
27 Feb 23 - 28 May 23

Results:
4 Jul 23

Last self enrolment:
12 Mar 23

Census:
31 Mar 23

Last withdraw without fail:
14 Apr 23

Swinburne Online

Teaching Period 2

Dates:
10 Jul 23 - 8 Oct 23

Results:
31 Oct 23

Last self enrolment:
23 Jul 23

Census:
4 Aug 23

Last withdraw without fail:
25 Aug 23

Hawthorn

HOL Study Period 1
Hawthorn

Higher Ed. Semester 2

Dates:
27 Feb 23 - 28 May 23

Results:
27 Jun 23

Last self enrolment:
12 Mar 23

Census:
20 Mar 23

Last withdraw without fail:
14 Apr 23

Dates:
31 Jul 23 - 29 Oct 23

Results:
5 Dec 23

Last self enrolment:
13 Aug 23

Census:
31 Aug 23

Last withdraw without fail:
15 Sep 23


Prerequisites

175 Credit Points from a Bachelor Degree
and

Aims and objectives

This unit aims to develop an understanding of the essential elements of marketing strategy, such as strategy formulation, planning, implementation and control in the contemporary business environment. This unit also aims to develop a student's analytical and creative skills in applying strategic decision-making frameworks to particular offerings, and to prepare a comprehensive strategy and plan that delivers the desired business outcomes. To design an effective marketing strategy to create and sustain superior performance, students will research, analyse and synthesise critical information from diverse sources. Students will apply these skills and knowledge into practical, realistic and dynamic global environments.
 
Unit Learning Outcomes (ULO) 
Students who successfully complete this unit will be able to:
 
1. Develop strategies and research-based responses to address real world issues and problems using relevant decision making theories and frameworks
2. Analyse and synthesise information from diverse sources relating to the global competitor environment and global customer base for an organisation
3. Prepare an integrated and comprehensive marketing plan and associated budget to meet a company’s overall mission
4. Apply teamwork knowledge and skills in effective collaboration across a range of activities and contexts