Marketing Insights

MKT30018 12.5 Credit Points Hawthorn, Sarawak Available to incoming Study Abroad and Exchange students

Duration

  • One Semester or equivalent

Contact hours

  • 36

On-campus unit delivery combines face-to-face and digital learning.

2021 teaching periods

Hawthorn

Higher Ed. Semester 2 HOL Study Period 3

Dates:
2 Aug 21 - 31 Oct 21

Results:
7 Dec 21

Last self enrolment:
15 Aug 21

Census:
31 Aug 21

Last withdraw without fail:
17 Sep 21

Dates:
30 Aug 21 - 28 Nov 21

Results:
21 Dec 21

Last self enrolment:
12 Sep 21

Census:
20 Sep 21

Last withdraw without fail:
15 Oct 21

More teaching periods

Swinburne Online

Teaching Period 2

Dates:
5 Jul 21 - 3 Oct 21

Results:
26 Oct 21

Last self enrolment:
18 Jul 21

Census:
30 Jul 21

Last withdraw without fail:
20 Aug 21


Prerequisites

and
150 credit points 

Aims and objectives

This unit aims to introduce students to the insight generation process. This is a key skill for marketers due to the exponential growth in availability of data from various sources, such as digital platforms, becoming a prevalent part of the marketing landscape. This unit introduces students to key methodological frameworks that can be used to analyse and synthesise information from various data sources. Through the insight generation process students will be able to develop marketing intelligence that can be used to inform marketing and business strategies. This unit provides training in and encourages the use of creative thinking to tackle business problems.
 
On successful completion of this unit students will be able to:
 
1. Apply relevant frameworks to the analysis and synthesis of various data and trends
2. Use research findings to generate insights and devise strategic implications
3. Analyse and interpret consumer and market based trends to inform strategies
4. Demonstrate creative thinking in the interpretation of data and trends
5. Communicate professionally and function effectively as an individual or as an effective member of a team