Marketing Insights

MKT30018 12.5 Credit Points Hawthorn, Sarawak Available to incoming Study Abroad and Exchange students

Duration

  • One Semester or equivalent

Contact hours

  • 36

On-campus unit delivery combines face-to-face and digital learning.

2022 teaching periods

Hawthorn

Higher Ed. Semester 1 Higher Ed. Semester 2

Dates:
28 Feb 22 - 29 May 22

Results:
5 Jul 22

Last self enrolment:
13 Mar 22

Census:
31 Mar 22

Last withdraw without fail:
15 Apr 22

Dates:
1 Aug 22 - 30 Oct 22

Results:
6 Dec 22

Last self enrolment:
14 Aug 22

Census:
31 Aug 22

Last withdraw without fail:
16 Sep 22

More teaching periods
HOL Study Period 3

Dates:
29 Aug 22 - 27 Nov 22

Results:
23 Dec 22

Last self enrolment:
11 Sep 22

Census:
19 Sep 22

Last withdraw without fail:
14 Oct 22

Swinburne Online

Teaching Period 1 Teaching Period 3

Dates:
14 Mar 22 - 12 Jun 22

Results:
5 Jul 22

Last self enrolment:
27 Mar 22

Census:
8 Apr 22

Last withdraw without fail:
29 Apr 22

Dates:
7 Nov 22 - 5 Feb 23

Results:
28 Feb 23

Last self enrolment:
20 Nov 22

Census:
2 Dec 22

Last withdraw without fail:
23 Dec 22


Prerequisites

and
150 credit points 

Aims and objectives

This unit aims to introduce students to the insight generation process. This is a key skill for marketers due to the exponential growth in availability of data from various sources, such as digital platforms, becoming a prevalent part of the marketing landscape. This unit introduces students to key methodological frameworks that can be used to analyse and synthesise information from various data sources. Through the insight generation process students will be able to develop marketing intelligence that can be used to inform marketing and business strategies. This unit provides training in and encourages the use of creative thinking to tackle business problems.
 
On successful completion of this unit students will be able to:
 
1. Apply relevant frameworks to the analysis and synthesis of various data and trends
2. Use research findings to generate insights and devise strategic implications
3. Analyse and interpret consumer and market based trends to inform strategies
4. Demonstrate creative thinking in the interpretation of data and trends
5. Communicate professionally and function effectively as an individual or as an effective member of a team