Marketing Channel Design and Integration

MKT20023 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students

Duration

  • One Semester or equivalent

Contact hours

  • 36 contact hours

2020 teaching periods

Swinburne Online

Teaching Period 2

Dates:
6 Jul 20 - 4 Oct 20

Results:
27 Oct 20

Last self enrolment:
19 Jul 20

Census:
31 Jul 20


Corequisites

Nil

Aims and objectives

This unit examines the design and integration of the various marketing channels which make available the various goods and services to the end customers globally. Students will gain an in-depth understanding of the challenges of integrating high-tech electronic channels into conventional marketing channels in order to create a seamless customer experience.
 
Students who successfully complete this unit will be able to:

1. Examine various marketing channel systems, including the role of channel participants and the business environment in which the channels operate
 
2. Develop channel strategies and structures for various channel members
 
3. Work in a team to manage the marketing channel with respect to issues relating to product, pricing, promotion and distribution
 
4. Evaluate electronic and franchise marketing channels and the special characteristics of services in channel management