Managing Crisis Communications
Duration
- One Semester or equivalent
Contact hours
- 150 contact hours - Swinburne Online
On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.
2023 teaching periods
| Swinburne Online Teaching Period 2 |
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|---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
50 Credit PointsAims and objectives
Crisis communication is one of the most important aspects of crisis management and is one of the many specialised areas or functions of public relations. This unit develops students' ability to manage communication issues arising before, during and after a crisis within organisations.
Unit Learning Outcomes (ULO)
Students who successfully complete this unit will be able to:
Students who successfully complete this unit will be able to:
1. Critically evaluate differences in issues and crisis communication management within contemporary organisations with reference to cyber threats
2. Develop a crisis communication plan for an organisation
3. Formulate and deploy a crisis communication policy and describe its implementations using a variety of management techniques
4. Analyse the impact of digital media on organisational issues and crises and the consequences for communication management
5. Work collaboratively as a member or leader of a team and/or with stakeholders and implement methods for optimising collaboration
2. Develop a crisis communication plan for an organisation
3. Formulate and deploy a crisis communication policy and describe its implementations using a variety of management techniques
4. Analyse the impact of digital media on organisational issues and crises and the consequences for communication management
5. Work collaboratively as a member or leader of a team and/or with stakeholders and implement methods for optimising collaboration
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
Swinburne Online
Type | Hours per week | Number of Weeks | Total |
| Online Directed Online Learning and Independent Learning | 12.5 | 12 | 150 |
TOTAL | 150 hours |
Assessment
Types | Individual/Group Role | Weighting | Unit Learning Outcomes (ULOs) |
| Online Discussion | Individual | 10-20% | 1,2,3,4 |
| Communication Plan | Group | 30-50% | 1,2,3,4,5 |
| Research Assignment | Individual | 30-40% | 1,2 |
Content
• Crisis identification
• Issues management and issues management planning
• Crisis management and planning
• Agile crisis management
• Risk communication
• Relationship management and stakeholder engagement
• Legal and ethical management of issues and crises
• Media relations in a crisis
• Preparing for a crisis
• Developing a crisis communication plan
• Developing a series of scenarios that reflect crises an organisation may face
• Agile crisis management
• Risk communication
• Relationship management and stakeholder engagement
• Legal and ethical management of issues and crises
• Media relations in a crisis
• Preparing for a crisis
• Developing a crisis communication plan
• Developing a series of scenarios that reflect crises an organisation may face
Study resources
- Reading materials.
Reading materials
A list of reading materials and/or required texts will be made available in the Unit Outline.