- One Semester or equivalent
- 36 hours
100 Credit Points
Aims and objectives
This unit teaches students to apply lean principles, early stage venture mindset, skills, tools and techniques facilitated by a blend of lectures, discussions, cases, readings, video material, workshops and expert guest speakers. Start-ups are not smaller versions of large companies as they do not systematically manage the production and sales of products/services. Instead start-ups are in search mode, looking for innovative product-market fit and a sustainable business model to turn the value proposition into sales and profits. This unit guides students, step-by-step, as they put the innovation process to work, actively developing a start-up in a range of settings including social and corporate, aiming for solving customer jobs and creating sustainable value in the market.
Students who successfully complete this unit will be able to:
1. Systematically review and evaluate research from a variety of sources to make informed decisions.
2. Understand and apply the value proposition process to discover customer problems, needs, wants and the `job to be done’.
3. Identify assumptions and design tests to analyse and validate customer problems and solutions.
4. Develop entrepreneurial vision by applying the principles and fundamentals of the lean start-up process in a range of settings, including social and corporate.