Lean Startup Springboard

ENT20006 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students

Duration

  • One Semester or equivalent

Contact hours

  • 36 hours

On-campus unit delivery combines face-to-face and digital learning.

2022 teaching periods

Hawthorn

Higher Ed. Semester 2

Dates:
1 Aug 22 - 30 Oct 22

Results:
6 Dec 22

Last self enrolment:
14 Aug 22

Census:
31 Aug 22

Last withdraw without fail:
16 Sep 22

Prerequisites

100 Credit Points

Corequisites

Nil

Aims and objectives

The aim of this unit is to provide students with the knowledge and practical skills of testing, advancing and improving their own business idea based on lean start-up methodology. Students will learn the basic lean start-up process built on the three components of lean methodology: business model design, customer development and agile engineering. Students will identify a worthwhile problem for solving, develop a hypothesised solution with a clearly defined value proposition, design and conduct tests to validate the assumptions in a real-world setting, and make pivoting decisions appropriately to revise the initial business model.
 
Students who successfully complete this unit will be able to:
 
1. Design customer value proposition based on a thorough analysis of customer problems, needs and wants.
 
2. Identify and apply key principles of lean-start-up methodology to assess the desirability, viability and feasibility of a new business model.
 
3. Select, design and evaluate an appropriate business model for a new venture.
 
4. Work and communicate effectively as an individual or as part of a team across a range of activities and contexts