Lean Startup Springboard

ENT20006 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students

Duration

  • One Semester or equivalent

Contact hours

  • 36 hours

2020 teaching periods

Hawthorn

Higher Ed. Semester 1

Dates:
2 Mar 20 - 31 May 20

Results:
7 Jul 20

Last self enrolment:
15 Mar 20

Census:
31 Mar 20

Last withdraw without fail:
17 Apr 20


Prerequisites

100 Credit Points

Corequisites

Nil

Aims and objectives

This unit teaches students to apply lean principles, early stage venture mindset, skills, tools and techniques facilitated by a blend of lectures, discussions, cases, readings, video material, workshops and expert guest speakers. Start-ups are not smaller versions of large companies as they do not systematically manage the production and sales of products/services. Instead start-ups are in search mode, looking for innovative product-market fit and a sustainable business model to turn the value proposition into sales and profits. This unit guides students, step-by-step, as they put the innovation process to work, actively developing a start-up in a range of settings including social and corporate, aiming for solving customer jobs and creating sustainable value in the market.
 
Students who successfully complete this unit will be able to:
 
1. Systematically review and evaluate research from a variety of sources to make informed decisions.
 
2. Understand and apply the value proposition process to discover customer problems, needs, wants and the `job to be done’.
 
3. Identify assumptions and design tests to analyse and validate customer problems and solutions.
 
4. Develop entrepreneurial vision by applying the principles and fundamentals of the lean start-up process in a range of settings, including social and corporate.
 
5. Communicate a range of start-up business arguments as a group and individual by evaluating and implementing alternative communication strategies as appropriate to the audience.