- One Semester or equivalent
- 36 hours
100 Credit Points
Aims and objectives
The aim of this unit is to provide students with the knowledge and practical skills of testing, advancing and improving their own business idea based on lean start-up methodology. Students will learn the basic lean start-up process built on the three components of lean methodology: business model design, customer development and agile engineering. Students will identify a worthwhile problem for solving, develop a hypothesised solution with a clearly defined value proposition, design and conduct tests to validate the assumptions in a real-world setting, and make pivoting decisions appropriately to revise the initial business model.
Students who successfully complete this unit will be able to:
1. Design customer value proposition based on a thorough analysis of customer problems, needs and wants.
2. Identify and apply key principles of lean-start-up methodology to assess the desirability, viability and feasibility of a new business model.
3. Select, design and evaluate an appropriate business model for a new venture.
4. Work and communicate effectively as an individual or as part of a team across a range of activities and contexts