Lean Startup Springboard
Duration
- One Semester or equivalent
Contact hours
- 36 hours
2021 teaching periods
Hawthorn
| Higher Ed. Semester 1 | ||
|---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
100 Credit Points
Corequisites
NilAims and objectives
The aim of this unit is to provide students with the knowledge and practical skills of testing, advancing and improving their own business idea based on lean start-up methodology. Students will learn the basic lean start-up process built on the three components of lean methodology: business model design, customer development and agile engineering. Students will identify a worthwhile problem for solving, develop a hypothesised solution with a clearly defined value proposition, design and conduct tests to validate the assumptions in a real-world setting, and make pivoting decisions appropriately to revise the initial business model.
Students who successfully complete this unit will be able to:
1. Design customer value proposition based on a thorough analysis of customer problems, needs and wants.
2. Identify and apply key principles of lean-start-up methodology to assess the desirability, viability and feasibility of a new business model.
3. Select, design and evaluate an appropriate business model for a new venture.
4. Work and communicate effectively as an individual or as part of a team across a range of activities and contexts
Unit information in detail
- Teaching methods, assessment, general skills outcomes and content.
Teaching methods
Face to Face Mode:
Scheduled hours: Lectures (12 x 2 hours), Tutorials (12 x 1 hour)
Student workload:
For all teaching and learning structures (both face to face and online), students are expected to spend an average of 150 hours per unit in total over the duration of the study period.
This includes all:
• Scheduled teaching and learning events and activities (contact hours timetabled in a face-to-face teaching space) and scheduled online learning events (contact hours scheduled in an online teaching space), and
• Non-scheduled learning events and activities (including directed online learning activities, assessments, independent study, student group meetings, and research)
To be successful, students should:
• Read all prescribed materials and/or view videos in preparation for each class
• Attend and engage in all scheduled classes (face to face or online)
• Start assessment tasks well ahead of the due date, and submit assessments promptly
• Read / listen to all feedback carefully, and consider it for future assessment
• Engage with fellow students and teaching staff (don’t hesitate to ask questions)
Assessment
Assignment (Individual) 20 - 30%
Report (Individual) 25 - 45%
Report (Individual) 25 - 45%
Report and Presentation (Individual/Group) 35 - 45%
General skills outcomes
During this unit students will receive feedback on the following key generic skills:
• Teamwork skills
• Analysis skills
• Problem solving skills
• Communication skills
• Ability to tackle unfamiliar problems
• Ability to work independently
Content
- The process of entrepreneurial action
- Customer discovery and business model
- Crafting the value proposition
- Establishing product-market fit
- Validated learning and pivoting
- Customer development: Customer relationships and channels
- Feasibility of the business model
- Viability of the business model
- Customer creation: Markets and competitors
- Starting your business & protecting your business ideas
- Pitching
Study resources
- Reading materials.
Reading materials
Students are advised to check the unit outline in the relevant teaching period for appropriate textbooks and further reading.