Lean Startup Springboard
Duration
- One Semester or equivalent
Contact hours
- 24 hours face to face + blended
On-campus unit delivery combines face-to-face and digital learning.
2023 teaching periods
Hawthorn Higher Ed. Semester 2 |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
100 Credit Points
Aims and objectives
The aim of this unit is to provide students with the knowledge and practical skills of testing, advancing and improving their own business idea based on lean start-up methodology. Students will learn the basic lean start-up process built on the three components of lean methodology: business model design, customer development and agile engineering. Students will identify a worthwhile problem for solving, develop a hypothesised solution with a clearly defined value proposition, design and conduct tests to validate the assumptions in a real-world setting, and make pivoting decisions appropriately to revise the initial business model.
Unit Learning Outcomes (ULO)
Students who successfully complete this unit will be able to:
1. Design customer value proposition based on a thorough analysis of customer problems, needs and wants.
2. Identify and apply key principles of lean-start-up methodology to assess the desirability, viability and feasibility of a new business model.
3. Select, design and evaluate an appropriate business model for a new venture.
4. Work and communicate effectively as an individual or as part of a team across a range of activities and contexts
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
Hawthorn
Type | Hours per week | Number of Weeks | Total |
On Campus Class | 2 | 12 | 24 |
Online (asynchronous lecture) | 1 | 12 | 12 |
Unspecified Activities Independent Learning | 9.5 | 12 | 114 |
TOTAL | 150 hours |
Assessment
Types | Individual/Group Role | Weighting | Unit Learning Outcomes (ULOs) |
Assignment | Individual | 20-30% | 1,2 |
Report | Individual | 25-45% | 1,2 |
Report and Presentation | Individual/Group | 35-45% | 1,2,3,4 |
Content
- The process of entrepreneurial action
- Customer discovery and business model
- Crafting the value proposition
- Establishing product-market fit
- Validated learning and pivoting
- Customer development: Customer relationships and channels
- Feasibility of the business model
- Viability of the business model
- Customer creation: Markets and competitors
- Starting your business & protecting your business ideas
- Pitching
Study resources
- Reading materials.
Reading materials
Students are advised to check the unit outline in the relevant teaching period for appropriate textbooks and further reading.