Issues, Crisis and Risk Communication
Duration
One Semester or equivalent
Contact hours
- 24 hours face to face + Blended and Swinburne Online
On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.
2022 teaching periods
| Swinburne Online Teaching Period 3 |
||
|---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
AND
PUB20002 Public Relations Theory and Practice
AND
37.5 cp
PUB20004 Issues, Crisis and Risk Communication
PUB20004 Issues, Crisis and Risk Communication
Aims and objectives
This unit introduces students to the strategic importance to organisations of the public relations related disciplines of issues, crisis and risk communication and to explore how they can be implemented in a range of public relations contexts.
Unit Learning Outcomes: Students who successfully complete this unit will be able to:
1. Formulate and articulate the differences between issues, crisis and risk communication
2. Critically analyse the importance of these disciplines to organisations’ strategic goal-seeking
3. Analyse key principles from case studies and apply to practice-related concerns
4. Prepare plans for issues, crisis and risk communication appropriate to a variety of public relations scenarios
Courses with unit
BA-MCMN PROF Bachelor of Media and Communication (Professional)
BB-MCMNBUS Bachelor of Business/Bachelor of Media and Communication
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
Hawthorn
| Type | Hours per week | Number of Weeks | Total |
| Face to Face Contact Lecture Tutorial |
1 1 |
12 12 |
12 12 |
| Specified Learning Activities Readings/Practical work/Online Activities
|
4 |
12 |
48 |
| Unspecified Learning Activities independent study |
|
| 78 |
| TOTAL |
|
| 150 hours |
Swinburne Online
| Type | Hours per week | Number of Weeks | Total |
| Online Contact Online Learning Activities
|
3 |
12 |
36 |
| Specified Learning Activities Readings |
3 |
12 |
36 |
| Unspecified Learning Activities independent study |
|
|
78 |
| TOTAL |
|
| 150 hours |
Assessment
| Types | Individual or Group task | Weighting | Assesses attainment of these ULOs |
| Assignments | Group | 40% | 1,2,3,4 |
| Practicum Portfolio | Individual | 30% | 1,2,3,4 |
| Test | Individual | 30% | 1,2,3,4 |
Content
• Concepts - issues, crisis and risk
• Relationship between issues, crisis and risk communication and organisational reputation
• The nature of the issue life cycle; issues communication planning
• Examination of public participation, activists and activism
• Sources of crises
• Development of a crisis plan
• Role of media in issue, crisis and risk communication
• Role of risk communication in risk management
• Risk perception
• Communication of complex, scientific and technical information
• Examination of issues, crisis and risk communication practice through case studies
Study resources
- Reading materials.