Issues, Crisis and Risk Communication

PUB30002 12.5 Credit Points Hawthorn, Online Available to incoming Study Abroad and Exchange students

Duration

  • One Semester or equivalent

Contact hours

  • 36 hours over the semester, normally 3 Hours per Week

2021 teaching periods

Hawthorn

Higher Ed. Semester 2

Dates:
2 Aug 21 - 31 Oct 21

Results:
7 Dec 21

Last self enrolment:
15 Aug 21

Census:
31 Aug 21

Last withdraw without fail:
17 Sep 21

More teaching periods

Swinburne Online

Teaching Period 2

Dates:
5 Jul 21 - 3 Oct 21

Results:
26 Oct 21

Last self enrolment:
18 Jul 21

Census:
30 Jul 21

Last withdraw without fail:
20 Aug 21


Prerequisites

COM10007 - Professional Communication Practice OR AVA10001 - Introduction to Aviation OR AVA10004 - Aviation Marketing OR AVA10005 - Aviation Regulation and Operations
AND
37.50 Credit Points in spk(s): ___2%
OR
Admission into MJ-HMCOM - Health Management and Communication

Aims and objectives

This unit introduces students to the strategic importance to organisations of the public relations related disciplines of issues, crisis and risk communication and to explore how they can be implemented in a range of public relations contexts.



Students who successfully complete this unit will be able to:
1. Formulate and articulate the differences between issues, crisis and risk communication
2. Critically analyse the importance of these disciplines to organisations’ strategic goal-seeking
3. Analyse key principles from case studies and apply to practice-related concerns
4. Prepare plans for issues, crisis and risk communication appropriate to a variety of public relations scenarios
 

Courses with unit

BA-MCMN Bachelor of Media and Communication
BA-MCMN PROF Bachelor of Media and Communication (Professional)
BB-MCMNBUS Bachelor of Business/Bachelor of Media and Communication