Issues, Crisis and Risk Communication

PUB30002 12.5 Credit Points Hawthorn, Online Available to incoming Study Abroad and Exchange students

Duration

  • One Semester or equivalent

Contact hours

  • 24 hours face to face + Blended and Swinburne Online

On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.

2021 teaching periods

Hawthorn

Higher Ed. Semester 2

Dates:
2 Aug 21 - 31 Oct 21

Results:
7 Dec 21

Last self enrolment:
15 Aug 21

Census:
31 Aug 21
More teaching periods

Swinburne Online

Teaching Period 2

Dates:
5 Jul 21 - 3 Oct 21

Results:
26 Oct 21

Last self enrolment:
18 Jul 21

Census:
30 Jul 21

Prerequisites

COM10007 Professional Communication Practice
AND
PUB20002 Public Relations Theory and Practice
AND
37.5 cp
 
Anti-requisite
PUB20004 Issues, Crisis and Risk Communication
 
Equivalent
PUB20004 Issues, Crisis and Risk Communication

Aims and objectives

This unit introduces students to the strategic importance to organisations of the public relations related disciplines of issues, crisis and risk communication and to explore how they can be implemented in a range of public relations contexts.



Unit Learning Outcomes: Students who successfully complete this unit will be able to:
1. Formulate and articulate the differences between issues, crisis and risk communication
2. Critically analyse the importance of these disciplines to organisations’ strategic goal-seeking
3. Analyse key principles from case studies and apply to practice-related concerns
4. Prepare plans for issues, crisis and risk communication appropriate to a variety of public relations scenarios
 

Courses with unit

BA-MCMN Bachelor of Media and Communication
BA-MCMN PROF Bachelor of Media and Communication (Professional)
BB-MCMNBUS Bachelor of Business/Bachelor of Media and Communication