Issues, Crisis and Risk Communication
Duration
One Semester or equivalent
Contact hours
- 36 hours over the semester, normally 3 Hours per Week
2021 teaching periods
Hawthorn
| Higher Ed. Semester 2 | ||
|---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Swinburne Online
| Teaching Period 2 | ||
|---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
COM10007 - Professional Communication Practice OR AVA10001 - Introduction to Aviation OR AVA10004 - Aviation Marketing OR AVA10005 - Aviation Regulation and OperationsAND
37.50 Credit Points in spk(s): ___2%
OR
Admission into MJ-HMCOM - Health Management and Communication
Aims and objectives
This unit introduces students to the strategic importance to organisations of the public relations related disciplines of issues, crisis and risk communication and to explore how they can be implemented in a range of public relations contexts.
Students who successfully complete this unit will be able to:
1. Formulate and articulate the differences between issues, crisis and risk communication
2. Critically analyse the importance of these disciplines to organisations’ strategic goal-seeking
3. Analyse key principles from case studies and apply to practice-related concerns
4. Prepare plans for issues, crisis and risk communication appropriate to a variety of public relations scenarios
Courses with unit
BA-MCMN PROF Bachelor of Media and Communication (Professional)
BB-MCMNBUS Bachelor of Business/Bachelor of Media and Communication
Unit information in detail
- Teaching methods, assessment, general skills outcomes and content.
Teaching methods
This unit will involve up to 150 hours of work including:
On-campus
| Type | Hours per week | Number of Weeks | Total |
| Face to Face Contact Lecture Tutorial |
1 1 |
12 12 |
12 12 |
| Online Contact Not applicable
|
|
|
|
| Specified Learning Activities Readings/Practical work/Online Activities
|
4 |
12 |
48 |
| Unspecified Learning Activities independent study |
|
| 78 |
| TOTAL |
|
| 150 hours/12.5cp |
SOL
| Type | Hours per week | Number of Weeks | Total |
| Face to Face Contact
|
|
|
|
| Online Contact Not Applicable
|
|
|
|
| Specified Learning Activities Readings Online Activities |
3 3 |
12 12 |
36 36 |
| Unspecified Learning Activities independent study |
|
| 78 |
| TOTAL |
|
| 150 hours/12.5cp |
Assessment
| Types | Individual or Group task | Weighting | Assesses attainment of these ULOs |
| Assignments (2) | Group | 40% | 1,2,3,4 |
| Practicum Portfolio | Individual | 30% | 1,2,3,4 |
| Test | Individual | 30% | 1,2,3,4 |
General skills outcomes
During this unit students will receive feedback on the following key generic skills:
• Teamwork Skills
• Analysis Skills
• Problem Solving Skills
• Communication Skills
• Ability to tackle unfamiliar problems
• Ability to work independently
Content
• Concepts - issues, crisis and risk
• Relationship between issues, crisis and risk communication and organisational reputation
• The nature of the issue life cycle; issues communication planning
• Examination of public participation, activists and activism
• Sources of crises
• Development of a crisis plan
• Role of media in issue, crisis and risk communication
• Role of risk communication in risk management
• Risk perception
• Communication of complex, scientific and technical information
• Examination of issues, crisis and risk communication practice through case studies
Study resources
- Reading materials.