Issues, Crisis and Risk Communication

PUB30002 12.5 Credit Points Hawthorn, Online


  • One Semester or equivalent

Contact hours

  • 24 hours face to face + Blended and Swinburne Online

On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.

Aims and objectives

This unit introduces students to the strategic importance to organisations of the public relations related disciplines of issues, crisis and risk communication and to explore how they can be implemented in a range of public relations contexts.

Unit Learning Outcomes (ULO)
On successful completion of this unit students will be able to:

1. Formulate and articulate the differences between issues, crisis and risk communication
2. Critically analyse the importance of these disciplines to organisations’ strategic goal-setting
3. Analyse key principles from case studies and apply to practice-related concerns
4. Prepare plans for issues, crisis and risk communication appropriate to a variety of public relations scenarios