One Semester or equivalent
- 24 hours face to face + Blended and Swinburne Online
On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.
Aims and objectives
This unit introduces students to the strategic importance to organisations of the public relations related disciplines of issues, crisis and risk communication and to explore how they can be implemented in a range of public relations contexts.
1. Formulate and articulate the differences between issues, crisis and risk communication