Introduction to Public Relations Theory and Practice

PUB10001 12.5 Credit Points Hawthorn, Online Available to incoming Study Abroad and Exchange students

Duration

  • One Semester or equivalent

Contact hours

  • 36 hours Face to Face + Blended + Swinburne Online

On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.

2023 teaching periods

Hawthorn

Higher Ed. Semester 1

Dates:
27 Feb 23 - 28 May 23

Results:
4 Jul 23

Last self enrolment:
12 Mar 23

Census:
31 Mar 23

Last withdraw without fail:
14 Apr 23

More teaching periods
Swinburne Online

Teaching Period 2

Dates:
10 Jul 23 - 8 Oct 23

Results:
31 Oct 23

Last self enrolment:
23 Jul 23

Census:
4 Aug 23

Last withdraw without fail:
25 Aug 23


Prerequisites


Professional Communication Practice
 
Equivalent
 

Aims and objectives

This unit introduces students to the principles, theories, models, roles and approaches of public relations by examining the basic definition(s), perceptions, relevant concepts, theories, and application fields of the profession.

Unit Learning Outcomes (ULO)

Students who successfully complete this unit will be able to:

1. Demonstrate a familiarity with the history of modern public relations
2. Articulate knowledge of public relations models and theories
3. Articulate awareness of the different approaches to public relations, as well as the need for socially responsible and ethical public relations practices    
4. Demonstrate a fundamental knowledge and understanding against which practice can be benchmarked and understood
5. Demonstrate an understanding of public relations planning and presentation
6. Understand public relations problems and issues