Introduction to Media Studies

MDA10001 12.5 Credit Points Hawthorn, Online Available to incoming Study Abroad and Exchange students


  • One Semester or equivalent

Contact hours

  • 36 hours

On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.

2021 teaching periods


Higher Ed. Semester 2

2 Aug 21 - 31 Oct 21

7 Dec 21

Last self enrolment:
15 Aug 21

31 Aug 21

More teaching periods

Swinburne Online

Teaching Period 2

5 Jul 21 - 3 Oct 21

26 Oct 21

Last self enrolment:
18 Jul 21

30 Jul 21




Alternative Tertiary Entry Program: Students who have passed MDA00001 are exempted from taking this unit and must select another unit in its place with advice from a Course Advice Specialist. 

Aims and objectives

This unit introduces students to the fundamentals of media studies, with a focus on texts, contexts, and the history of media and media studies. This enables students to understand the significant contribution that the media make to the formation of society and culture. Students will also be introduced to competing frameworks for understanding media and their merits.

Unit Learning Outcomes: Students who successfully complete this unit will be able to:
1. Relate specific texts to broader social contexts
2. Describe the purpose of cultural and critical theory
3. Analyse the relationship between theory and practice
4. Critically analyse media texts
5. Examine the issues surrounding media production, distribution and ownership