Introduction to Media Studies

MDA10001 12.5 Credit Points Hawthorn, Online Available to incoming Study Abroad and Exchange students


  • One Semester or equivalent

Contact hours

  • 36 hours

On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.

2023 teaching periods


Higher Ed. Semester 2

31 Jul 23 - 29 Oct 23

5 Dec 23

Last self enrolment:
13 Aug 23

31 Aug 23

Last withdraw without fail:
15 Sep 23

More teaching periods
Swinburne Online

Teaching Period 2

10 Jul 23 - 8 Oct 23

31 Oct 23

Last self enrolment:
23 Jul 23

4 Aug 23

Last withdraw without fail:
25 Aug 23


CIM12(C) - Texts and Contexts; HACM104 - Media Literature Film: Text and Context; HALM104 - Media, Literature, Film: Text and Contexts; LIT10001 - Media, Literature, Film: Text and Contexts; LSM103 - Introduction to Media Studies; MDA10002 - Media Literature Film: Text and Context; SLSM103 - Introduction to Media Studies

Aims and objectives

This unit introduces students to the fundamentals of media studies, with a focus on texts, contexts, and the history of media and media studies. This enables students to understand the significant contribution that the media make to the formation of society and culture. Students will also be introduced to competing frameworks for understanding media and their merits.

Unit Learning Outcomes (ULO)
On successful completion of this unit students will be able to:

1. Relate specific texts to broader social contexts
2. Describe the purpose of cultural and critical theory
3. Analyse the relationship between theory and practice
4. Critically analyse media texts
5. Examine the issues surrounding media production, distribution and ownership