Introduction to Design Principles and Processes
Overview
This unit provides students with an understanding of the language of design and the application of fundamental design principles and processes in practice. Students will learn how design influences society, business and people while gaining practical creative and analytical skills that will be applicable to their future employment. This unit shows how design is integrated in their specific area or discipline, introducing key principles and processes that they can apply to their own areas of study. Students will be encouraged to critically engage with design theory and use creative thinking to make decisions that solve design-related issues in their areas of specialisation.
Requisites
27-October-2024
Learning outcomes
Students who successfully complete this unit will be able to:
- Explore fundamental design principles and process, theory and practice
- Use design process, principles and practice to generate creative concepts and outcomes in response to a project brief.
- Explore creative approaches and methods to solve design problems.
- Use principles of typography and layout to design to design a document (or publication).
- Demonstrate the role of design process in specialist practice areas (or disciplines).
- Evaluate a design brief an explore opportunities for effective design outcomes
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Face to Face Contact (Phasing out) Studio | 3.00 | 12 weeks | 36 |
| Specified Learning Activities (Phasing out) Various | 1.67 | 12 weeks | 20 |
| Unspecified Learning Activities (Phasing out) Independent Learning | 7.83 | 12 weeks | 94 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Case Studies | Individual | 25% | 1,2,3,4,5 |
| Design Analysis | Individual | 25% | 1,2,3,4,5,6 |
| Major Project | Individual | 50% | 1,2,3,4,5,6 |
Content
- Design composition
- Design ideation and concept development
- Working through the design process
- Principles of typography and layout
- The briefing process
- Expectations of design in professional communication and business
- Requirements for production for print and screen
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.