Intellectual Property Law
Duration
- One teaching period
Contact hours
- 36 Hours
On-campus unit delivery combines face-to-face and digital learning.
Prerequisites
Aims and objectives
The general aim of the unit is to make students aware of the legal framework governing the law of intellectual property law in Australia. This unit will provide an overview of the key areas of intellectual property law and its application in today’s global economy, with a focus on some of this area’s most topical and complex issues.
This unit of study will provide an introduction to intellectual property law in Australia. Through an examination of the key regulatory frameworks for intellectual property law with a special emphasis on trademarks, domain names, copyright, patents and designs. Students will gain an understanding of the Trade Marks Act 1995 (Cth), the Copyright Act 1968 (Cth), the Patents Act 1990 (Cth) and the Designs Act 2003 (Cth) and how these statutes regulate intellectual property in Australia. This unit will also address contemporary intellectual property challenges and policies from a legal and business perspective, as well as from an economic and social perspective. The law of passing off and the doctrine of confidential information as well as other emerging internet issues will be studied.
1. Identify and explain laws aimed at regulating intellectual property and innovation in Australia including trade marks, domain names, copyright, patents and designs
2. Apply intellectual property laws to hypothetical problems and real life case studies from multiple perspectives, including a business perspective
3. Analyse and critically evaluate the existing law in a rapidly changing field of law, with a focus on current and topical policy issues
4. Create and prepare legal memorandum and legal advices, which recognises the opportunities the law provides to obtain a competitive advantage in the marketplace and the consequences of such opportunities from a legal, business, economic and social perspective
Courses with unit
A unit of study in the Bachelor of Business suite of courses.
Unit information in detail
- Teaching methods, assessment, general skills outcomes and content.
Teaching methods
This unit may be taught in a variety of modes including face to face, online, distance and blended modes. Delivery of this unit may be through a mixture of lectures, tutorials, laboratories, seminars and online.
Assessment
Assignment (Individual) 35 - 45%
Final Exam (Individual) 55 - 65%
Final Exam (Individual) 55 - 65%
General skills outcomes
The graduate attributes which relate to this unit help to produce graduates who are:
- Capable in their chosen professional, vocational or study areas
- Entrepreneurial in contributing to innovation and development within their business, workplace or community
- Effective and ethical in work and community situations
- Adaptable and able to manage change
- Aware of local and international environments in which they will be contributing (e.g. socio-cultural, economic, natural)
Content
- Passing off
- Character merchandising and celebrity personality
- Trade marks
- Domain names and other internet issues
- Copyright
- Patents
- Designs
- Confidential information
Study resources
- Reading materials.
Reading materials
Students are advised to check the unit outline in the relevant teaching period for appropriate textbooks and further reading.