Innovative Branding

MKT30017 12.5 Credit Points Hawthorn, Online Available to incoming Study Abroad and Exchange students

Duration

  • One Semester or equivalent

Contact hours

  • 36 contact hours

2020 teaching periods

Hawthorn

Higher Ed. Semester 1 Higher Ed. Semester 2

Dates:
2 Mar 20 - 31 May 20

Results:
14 Jul 20

Last self enrolment:
15 Mar 20

Census:
15 Apr 20

Last withdraw without fail:
17 Apr 20

Dates:
3 Aug 20 - 1 Nov 20

Results:
8 Dec 20

Last self enrolment:
16 Aug 20

Census:
31 Aug 20

Last withdraw without fail:
18 Sep 20

More teaching periods
HOL Study Period 2

Dates:
1 Jun 20 - 30 Aug 20

Results:
29 Sep 20

Last self enrolment:
14 Jun 20

Census:
22 Jun 20

Last withdraw without fail:
17 Jul 20

Swinburne Online

Teaching Period 2

Dates:
6 Jul 20 - 4 Oct 20

Results:
27 Oct 20

Last self enrolment:
19 Jul 20

Census:
31 Jul 20

Last withdraw without fail:
21 Aug 20


Prerequisites

162.5 Credit Points
 
and
 

Corequisites

Nil

Aims and objectives

Prior to 2020 this unit was called  - Branding, Innovation and Design
 
This unit aims to introduce the application of marketing to the innovative management of brands. Combining research on innovative brand design and management, consumer behaviour and marketing communications, students will develop skills to understand how brands are created for carefully targeted markets and audiences. Students will also learn about and apply the latest ideas and practices in innovation to branding. The unit will also introduce key factors such as culture and ethics that impact brand management. Students will apply this knowledge in practical, realistic contexts and develop creative solutions to business problems.
 
After successfully completing this unit, you will be able to:
 
1. Apply branding principles, including elements, design and innovation, for the management of brands in a dynamic competitive environment
2. Analyse and evaluate brand decisions, brand positioning, and value propositions in relation to customer groups being targeted by the organisation
3. Apply information from a marketing brief and conduct research to develop branding elements to deliver outcomes
4. Ethically apply the branding principles and elements in a variety of contexts
5. Communicate professionally and function effectively as an individual or as an effective member of a team