Innovative Branding
Duration
- One Semester or equivalent
Contact hours
- 36 contact hours
2021 teaching periods
Hawthorn
Higher Ed. Semester 1 | Higher Ed. Semester 2 | |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
HOL Study Period 2 | ||
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Swinburne Online
Teaching Period 1 | Teaching Period 3 | |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Corequisites
Aims and objectives
2. Analyse and evaluate brand decisions, brand positioning, and value propositions in relation to customer groups being targeted by the organisation
3. Apply information from a marketing brief and conduct research to develop branding elements to deliver outcomes
4. Ethically apply the branding principles and elements in a variety of contexts
5. Communicate professionally and function effectively as an individual or as an effective member of a team
Unit information in detail
- Teaching methods, assessment, general skills outcomes and content.
Teaching methods
• Read all prescribed materials and/or view videos in preparation for each class
• Attend and engage in all scheduled classes (face to face or online)
• Start assessment tasks well ahead of the due date, and submit assessments promptly
• Read / listen to all feedback carefully, and consider it for future assessment
• Engage with fellow students and teaching staff (don’t hesitate to ask questions)
Assessment
Report (Group) 25- 35%
Case Study (Individual) 30-50
General skills outcomes
• Problem solving skills
• Analysis skills
• Communication skills
• Ability to tackle unfamiliar problems
• Ability to work independently
Content
• Brand elements including design influences on branding performance in the real world
• Brand associations and their development to achieve business objectives
• Brand communications through multiple touch points including digital mediums
• The role of innovation in branding
• The growth in global brand and its management in different cultural contexts and in ethical dilemmas
• Innovative branding for the non-profit sector
Study resources
- Reading materials.