Immersive Media Experiences

MDA80010 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students


  • One Semester or equivalent 

Contact hours

  • 24 hours face to face + blended

On-campus unit delivery combines face-to-face and digital learning.

2024 teaching periods


Higher Ed. Semester 2

29 Jul 24 - 27 Oct 24

3 Dec 24

Last self enrolment:
11 Aug 24

31 Aug 24

Last withdraw without fail:
13 Sep 24

Aims and objectives

This unit allows students to develop an advanced understanding of a variety of immersive media technologies – virtual reality, augmented reality, mixed reality, and 3D cinema – and how they are being implemented to engage audiences in GLAM (gallery, libraries, archives and museums), as well as entertainment, tourism, retail, health, creative and related sectors. This unit will provide indepth research and analysis skills focussed on media innovation for entertainment industries.

Unit Learning Outcomes (ULO)
Students who successfully complete this unit will be able to:
1. Identify and apply media industry and production knowledge about new forms of immersive storytelling or modes of interaction within different industry sectors;
2. Apply advanced research techniques to communicate the strategies, techniques and value of new kinds of immersive experiences being adopted by one of the following sectors: GLAM, entertainment, retail or tourism;
3. Collaborate with a team to research, conceptualise and produce a concept for an engaging immersive audience experience that meets the needs of an industry partner.