Overview

This unit provides students with an understanding of the economics and delivery of health services within a private, public and community healthcare setting. Students will consolidate skills and knowledge preparing them to enter the workforce as a work-ready professional. Students will apply interdisciplinary frameworks within marketing, business and entrepreneurship to problem solve, develop and deliver physiotherapy services in the community.

Teaching Periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
HE Block 6
Location
Hawthorn
Start and end dates
19-August-2024
29-September-2024
Last self-enrolment date
19-August-2024
Census date
30-August-2024
Last withdraw without fail date
13-September-2024
Results released date
29-October-2024

Learning outcomes

Students who successfully complete this unit will be able to:

  • Explain the scope of professional practice and ethical conduct requirements of entry to work as a health professional
  • Explore and examine the different health economic models of treatment funding being public, private, health insurance, work cover, Medicare, TAC and others
  • Evaluate themselves as future professionals and examine requirements of work readiness for employment or starting a business as a health professional
  • Research and apply the legal and professional requirements for setting up a private practice/business in their profession and develop a business case and marketing plan
  • Critically appraise characteristics, mindset and skills required to effectively deliver a healthcare service to the public as a health professional while demonstrating ethical conduct, and self-reflect on how this can be applied in their own situation

Teaching methods

Hawthorn

Type Hours per week Number of weeks Total (number of hours)
Live Online
Lecture
2.00 6 weeks 12
On-campus
Class
4.00 6 weeks 24
Specified Activities
Various
5.33 6 weeks 32
Unspecified Activities
Independent Learning
13.67 6 weeks 82
TOTAL150

Assessment

Type Task Weighting ULO's
AssignmentGroup 25% 1,2,3 
PresentationGroup 25% 4,5 
e-PortfolioIndividual 50% 1,2 

Content

  • Small, medium and large health organisations
  • Private and community health landscapes
  • Economics and marketing of healthcare services
  • Strength, weakness, opportunities, threats analysis of healthcare operations and delivery
  • Medico-legal and ethical health service delivery
  • Contracts, professional reviews and industry awards
  • Health, resilience and burnout
  • Principles of industrial relations and legislation, human resource management, risk assessment
  • Acts of law, including Workplace Health and Safety, Anti-discrimination Act, Privacy Act, Guardianship, insurances required and Advanced Health Directives
  • Logistics and operation of a physiotherapy practice
  • Digital technology and healthcare delivery
  • Preparation for interviews, cover letters and addressing selection criteria

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.