Global Public Relations Practice

PUB20001 12.5 Credit Points Hawthorn, Online Available to incoming Study Abroad and Exchange students


  • One Semester or equivalent
    This unit will be delivered on-line in Semester 2 2020 

Contact hours

  • 36 hours over the semester, normally 3 hours per week

2020 teaching periods


Higher Ed. Semester 2

3 Aug 20 - 1 Nov 20

8 Dec 20

Last self enrolment:
16 Aug 20

31 Aug 20

Aims and objectives

This unit introduces students to the theoretical and practical underpinnings of global public relations (GPR) practice. Students will be continually encouraged to develop their competencies through exposure to best practice in GPR, communication, ethics, research, planning and deployment of cross-border public relations. Learning will be individual and group based on a combination of theory, analysis of case studies and practical application.

Students who successfully complete this unit will be able to:
1. Identify and scope opportunities for global and cross-border public relations
2. Produce and present public relations plans that accommodate suitable measures for challenges, and cultural and ethical considerations    pertinent to international public relations
3. Demonstrate a nascent understanding and willingness for both the unique and boundary spanning qualities of a variety of global public    relations environments
4. Identify key principles in case studies and relate them to practice-related concerns