Global Public Relations Practice
Duration
- One Semester or equivalent
Contact hours
- 36 hours Face to Face + Blended + Swinburne Online
On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.
2022 teaching periods
| Hawthorn Higher Ed. Semester 2 |
||
|---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
| Swinburne Online Teaching Period 2 |
||
|---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
Aims and objectives
Unit Learning Outcomes: Students who successfully complete this unit will be able to:
1. Identify and scope opportunities for global and cross-border public relations
2. Produce and present public relations plans that accommodate suitable measures for challenges, and cultural and ethical considerations pertinent to international public relations
3. Demonstrate a nascent understanding and willingness for both the unique and boundary spanning qualities of a variety of global public relations environments
4. Identify key principles in case studies and relate them to practice-related concerns
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
On-campus
| Type | Hours per week | Number of Weeks | Total |
| Face to Face Contact Lecture Tutorial |
1 2 |
12 12 |
12 24 |
| Online Contact Not Applicable
|
|
|
|
| Specified Learning Activities Discussion board |
2 |
12 |
24 |
| Unspecified Learning Activities independent study |
|
|
90 |
| TOTAL |
|
| 150 hours/12.5cp |
SOL
| Type | Hours per week | Number of Weeks | Total |
| Face to Face Contact
|
|
|
|
| Online Contact Not Applicable
|
|
|
|
| Specified Learning Activities Online activities, Readings |
6 |
12 |
72 |
| Unspecified Learning Activities independent study |
|
|
78 |
| TOTAL |
|
| 150 hours/12.5cp |
Assessment
| Types | Individual or Group task | Weighting | Assesses attainment of these ULOs |
| Global Public Relations Plan | Group | 30% | 1,2,3,4 |
| Class Exercises | Individual | 45% | 1,2,3,4 |
| Presentation | Group | 25% | 1,3,4 |
Content
• Cultural and ethical considerations during research, planning and deploying GPR
• Government-to-government (IGO) and non-government organisation (NGO) public relations
• Global case studies in crises and issues management
• Public relations pan Asia-Pacific, Middle East, Africa, Europe and America
• Trends and prospects for global public relations practitioners
Study resources
- Reading materials.