Global Public Relations Practice
Duration
- One Semester or equivalent
Contact hours
- 36 hours over the semester, normally 3 hours per week
2021 teaching periods
Hawthorn
Higher Ed. Semester 2 | ||
---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Swinburne Online
Teaching Period 1 | Teaching Period 3 | |
---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Aims and objectives
Students who successfully complete this unit will be able to:
1. Identify and scope opportunities for global and cross-border public relations
2. Produce and present public relations plans that accommodate suitable measures for challenges, and cultural and ethical considerations pertinent to international public relations
3. Demonstrate a nascent understanding and willingness for both the unique and boundary spanning qualities of a variety of global public relations environments
4. Identify key principles in case studies and relate them to practice-related concerns
Unit information in detail
- Teaching methods, assessment, general skills outcomes and content.
Teaching methods
On-campus
Type | Hours per week | Number of Weeks | Total |
Face to Face Contact Lecture Tutorial |
1 1 |
12 12 |
12 12 |
Online Contact Not Applicable
|
|
|
|
Specified Learning Activities Discussion board reading |
1 2 |
12 12 |
12 24 |
Unspecified Learning Activities independent study |
|
| 78 |
TOTAL |
|
| 150 hours/12.5cp |
SOL
Type | Hours per week | Number of Weeks | Total |
Face to Face Contact
|
|
|
|
Online Contact Not Applicable
|
|
|
|
Specified Learning Activities Online activities Readings |
3 3 |
12 12 |
36 36 |
Unspecified Learning Activities independent study |
|
| 78 |
TOTAL |
|
| 150 hours/12.5cp |
Assessment
Types | Individual or Group task | Weighting | Assesses attainment of these ULOs |
Global Public Relations Plan | Group | 30% | 1,2,3,4 |
Class Exercises (6) | Individual | 50% | 1,2,3,4 |
Presentation | Group | 20% | 1,3,4 |
General skills outcomes
• Teamwork Skills
• Analysis Skills
• Problem Solving Skills
• Communication Skills
• Ability to tackle unfamiliar problems
• Ability to work independently
Content
• Cultural and ethical considerations during research, planning and deploying GPR
• Government-to-government (IGO) and non-government organisation (NGO) public relations
• Global case studies in crises and issues management
• Public relations pan Asia-Pacific, Middle East, Africa, Europe and America
• Trends and prospects for global public relations practitioners
Study resources
- Reading materials.
Reading materials
A list of reading materials will be made available in the unit outline