Global Public Relations Practice
Duration
- One Semester or equivalent
Contact hours
- 36 hours Face to Face + Blended + Swinburne Online
On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.
2023 teaching periods
| Hawthorn Higher Ed. Semester 2 |
||
|---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
2024 teaching periods
| Swinburne Online Teaching Period 3 |
Swinburne Online Teaching Period 2 | |
|---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Aims and objectives
1. Identify and scope opportunities for global and cross-border public relations
2. Produce and present public relations plans that accommodate suitable measures for challenges, and cultural and ethical considerations pertinent to international public relations
3. Demonstrate a nascent understanding and willingness for both the unique and boundary spanning qualities of a variety of global public relations environments
4. Identify key principles in case studies and relate them to practice-related concerns
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
Hawthorn
Type | Hours per week | Number of Weeks | Total |
On-campus Class | 2 | 12 | 24 |
Live Online Lecture | 1 | 12 | 12 |
Online Learning Activities | 2 | 12 | 24 |
Unspecified Activities Various | 7.5 | 12 | 90 |
TOTAL | 150 hours |
Swinburne Online
Type | Hours per week | Number of Weeks | Total |
Online Directed Online Learning and Independent Learning | 12.5 | 12 | 150 |
TOTAL | 150 hours |
Assessment
Types | Individual/Group Role | Weighting | Unit Learning Outcomes (ULOs) |
Communication Plan | Group | 30% | 1, 2, 3, 4 |
| Presentation | Group | 25% | 1, 3, 4 |
| Research Assignment | Individual | 25% | 2, 3, 4 |
| Test | Individual | 20% | 1, 2, 3, 4 |
Content
- The scope, challenges and opportunities of global and cross-border public relations
- Cultural and ethical considerations during research, planning and deploying GPR
- Government-to-government (IGO) and non-government organisation (NGO) public relations
- Global case studies in crises and issues management
- Public relations pan Asia-Pacific, Middle East, Africa, Europe and America
- Trends and prospects for global public relations practitioners
Study resources
- Reading materials.