Global Public Relations Practice | Units of study... | Swinburne University of Technology

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PUB20001 12.5 Credit Points Hawthorn, Online Available to incoming Study Abroad and Exchange students

Duration

One Semester or equivalent

This unit will be delivered on-line in Semester 2 2020

Contact hours

36 hours over the semester, normally 3 hours per week

2020 teaching periods

Hawthorn

Higher Ed. Semester 2
Dates: 3 Aug 20 - 1 Nov 20 Results: 8 Dec 20 Last self enrolment: 16 Aug 20 Census: 31 Aug 20

Higher Ed. Semester 2

Dates:
3 Aug 20 - 1 Nov 20

Results:
8 Dec 20

Last self enrolment:
16 Aug 20

Census:
31 Aug 20

Prerequisites

COM10007 Professional Communication Practice or MDA10007 Communications Theory and Practice.

Concurrent Pre requisite

PUB20002 Public Relations Theory and Practice

Aims and objectives

This unit introduces students to the theoretical and practical underpinnings of global public relations (GPR) practice. Students will be continually encouraged to develop their competencies through exposure to best practice in GPR, communication, ethics, research, planning and deployment of cross-border public relations. Learning will be individual and group based on a combination of theory, analysis of case studies and practical application.

Students who successfully complete this unit will be able to:
1. Identify and scope opportunities for global and cross-border public relations
2. Produce and present public relations plans that accommodate suitable measures for challenges, and cultural and ethical considerations pertinent to international public relations
3. Demonstrate a nascent understanding and willingness for both the unique and boundary spanning qualities of a variety of global public relations environments
4. Identify key principles in case studies and relate them to practice-related concerns

Unit information in detail

- Teaching methods, assessment, general skills outcomes and content.

Teaching methods

On-campus

Type	Hours per week	Number of Weeks	Total
Face to Face Contact Lecture Tutorial	1 1	12 12	12 12
Online Contact Not Applicable
Specified Learning Activities Discussion board reading	1 2	12 12	12 24
Unspecified Learning Activities independent study			78
TOTAL			150 hours/12.5cp

SOL

Type	Hours per week	Number of Weeks	Total
Face to Face Contact
Online Contact Not Applicable
Specified Learning Activities Online activities Readings	3 3	12 12	36 36
Unspecified Learning Activities independent study			78
TOTAL			150 hours/12.5cp

Assessment

Types	Individual or Group task	Weighting	Assesses attainment of these ULOs
Global Public Relations Plan	Group	30%	1,2,3,4
Class Exercises (6)	Individual	50%	1,2,3,4
Presentation	Group	20%	1,3,4

General skills outcomes

During this unit students will receive feedback on the following key generic skills:
• Teamwork Skills
• Analysis Skills
• Problem Solving Skills
• Communication Skills
• Ability to tackle unfamiliar problems
• Ability to work independently

Content

• The scope, challenges and opportunities of global and cross-border public relations
• Cultural and ethical considerations during research, planning and deploying GPR
• Government-to-government (IGO) and non-government organisation (NGO) public relations
• Global case studies in crises and issues management
• Public relations pan Asia-Pacific, Middle East, Africa, Europe and America
• Trends and prospects for global public relations practitioners

Study resources

- Reading materials.

Reading materials

A list of reading materials will be made available in the unit outline