Global Public Relations Practice

PUB20001 12.5 Credit Points Hawthorn, Online


  • One Semester or equivalent

Contact hours

  • 36 hours Face to Face + Blended + Swinburne Online

On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.


COM10007 Professional Communication Practice
PUB20002 Public Relations Theory and Practice
PUB10001 Introduction to Public Relations Theory and Practice

Aims and objectives

This unit introduces students to the theoretical and practical underpinnings of global public relations (GPR) practice. Students will be continually encouraged to develop their competencies through exposure to best practice in GPR, communication, ethics, research, planning and deployment of cross-border public relations. Learning will be individual and group based on a combination of theory, analysis of case studies and practical application.

Unit Learning Outcomes: Students who successfully complete this unit will be able to:
1. Identify and scope opportunities for global and cross-border public relations
2. Produce and present public relations plans that accommodate suitable measures for challenges, and cultural and ethical considerations    pertinent to international public relations
3. Demonstrate a nascent understanding and willingness for both the unique and boundary spanning qualities of a variety of global public    relations environments
4. Identify key principles in case studies and relate them to practice-related concerns