Global Media Industries
Duration
- 1 Semester or equivalent
Contact hours
- 36 Hours
On-campus unit delivery combines face-to-face and digital learning.
2021 teaching periods
Hawthorn
| Higher Ed. Semester 2 | ||
|---|---|---|
Dates: Results: Last self enrolment: Census: |
Swinburne Online
| Teaching Period 2 | ||
|---|---|---|
Dates: Results: Last self enrolment: Census: |
Prerequisites
Aims and objectives
Global Media Industries will explore worldwide trends in a range of media industries, and provide you with the skills and knowledge to work internationally in fields such as design, marketing, media regulation, content creation and management, telecommunications and journalism. You will refine your skills in intercultural communication in media-specific contexts, and gain an understanding of how globalisation has impacted on the media industries. Case studies will provide you with insights into how media organisations balance global operations with local market conditions, as well as the impact media is having on global issues
1. Evaluate and enhance their media, information and cultural literacies.
2. Analyse global trends and local contexts in various media industries.
3. Conceptualise global media industries by defining key terms, explaining key theories, and using examples of industry cases.
4. Effectively communicate in contexts of cultural diversity.
Courses with unit
BA-ARTS3 Bachelor of ArtsBB-ARTBUS1 Bachelor of Arts/Bachelor of Business
BB-ARTSC Bachelor of Arts/Bachelor of Science
BB-LAWART Bachelor of Law/Bachelor of Arts
BA-MCMN Bachelor of Media and Communication
BB-HSCMCMN Bachelor of Health Science/Bachelor of Media and Communication
BB-LAWMCMN* Bachelor of Laws/ Bachelor of Media and Communication
BA-MCMPROF Bachelor of Media and Communication (Professional)
Unit information in detail
- Teaching methods, assessment, general skills outcomes and content.
Teaching methods
This unit will involve up to 150 hours of work including:
| Type (On-campus) | Hours per week | Number of Weeks | Total |
| Face to Face Contact Lecture Tutorial |
2 1 |
12 12 |
24 12 |
| Online Contact Tests | 1 | 12 | 12 |
| Specified Learning Activities Readings/Online tests | 2 | 12 | 24 |
| Unspecified Learning Activities Independent study Research Assignment prep | Recommended |
| 78 |
| TOTAL |
|
| 150 hours/12.5cp |
| Type (SOL) | Hours per week | Number of Weeks | Total |
| Face to Face Contact | N/A |
|
|
| Online Contact | N/A |
|
|
| Specified Learning Activities Online discussion board Readings/online tests |
4 |
12 |
48 |
| Unspecified Learning Activities Independent study Research Assignment prep | 8.5 | 12 | 102 |
| TOTAL |
|
| 150 hours/12.5cp |
Assessment
| Types | Individual or Group task | Weighting | Assesses attainment of these ULOs |
| Online Multiple Choice Tests (x3) | Individual | 30% | 1,2,3,4 |
| Assignment | Individual | 30% | 2,3,4 |
| Global Media Essay | Individual | 40% | 2,3 |
General skills outcomes
- analysis skills
- communication skills
- ability to tackle unfamiliar problems, and
- ability to work independently
Content
This unit will introduce students to:
• Concepts such as globalisation, cultural intelligence and media imperialism.
• Skills in verbal, non-verbal and mediated intercultural communications.
• Analysis of various global media industries such as journalism, advertising, games, social media, public relations and content creation and distribution.
Study resources
- Reading materials.
Reading materials
A list of reading materials will be made available in the Unit Outline.