Future of Sport

SPO30003 12.5 Credit Points Hawthorn, Online Available to incoming Study Abroad and Exchange students


  • One Semester or equivalent

Contact hours

  • 12 hours face to face + Blended and Swinburne Online

On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.

2022 teaching periods


Higher Ed. Semester 2

1 Aug 22 - 30 Oct 22

6 Dec 22

Last self enrolment:
14 Aug 22

31 Aug 22

Last withdraw without fail:
16 Sep 22


187.5 cps
SPO10001 Introduction to Sport Business Management

Aims and objectives

This unit provides the opportunity for students to reflect on the rapidly developing sport industry by exploring seminal and disruptive trends including digitalisation, technology and innovation alongside current economic, commercial, social, environmental and organisational issues in the sport industry. Spanning commercial and participation contexts in local and global settings, students will build on foundational theories of sport management, business and marketing, innovation, leadership and organisations, and sport policy and sociology. The unit focusses on the changing role, operations and value created by and through sport. Especially, how disruptive trends and scenarios will impact organisations, key stakeholders and the delivery of products, services and other sport-based offerings.
Upon successful completion of this unit, students will be able to:
1. Apply knowledge of sport theory and practice to consider contexts of change, disruption and innovation in the sport
2. Contextualise current and future influences and scenarios, and explain their impact on emerging sport organisational structures, practices and delivery.
3. Synthesise trends and issues, and design innovative solutions to problems in the sporting context.
4. Communicate proficiently in professional practice to a variety of audiences.
5. Function as an effective member or leader of a team.

Courses with unit

New unit title from 2022