Overview

This unit explores the concept of Experience Design in which attention is given to the quality and effectiveness of the user experience of the product, which must be recognised and improved. The unit aims to provide skills in Experience Design and usability for digital media design practice. Through practical tasks and critical exploration of the relationship between experience design, usability, design concept and software capabilities, students will extend their understanding of the constraints of particular web design practices and ways in which they drive design. Students will develop an in-depth designed outcome based on this understanding.

Requisites

Teaching Periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 2
Location
Hawthorn
Start and end dates
29-July-2024
27-October-2024
Last self-enrolment date
11-August-2024
Census date
31-August-2024
Last withdraw without fail date
13-September-2024
Results released date
03-December-2024

Learning outcomes

Students who successfully complete this unit will be able to:

  • Analyse a range of Experience Design practices in the development of a user-oriented product
  • Create a design specification to identify the potential and constraints of web-design and Usability practices to affect design outcomes
  • Develop a Digital Media Design project applying specialised Experience Design and User Testing processes
  • Evaluate and apply User Testing data to improve the quality of the user experience
  • Evaluate the Digital Media Design process, outcome and effectiveness of the user experience in a project document

Teaching methods

Hawthorn

Type Hours per week Number of weeks Total (number of hours)
On-campus
Studio
3.00 12 weeks 36
Unspecified Activities
Readings
2.00 12 weeks 24
Unspecified Activities
Independent Learning
7.00 12 weeks 84
TOTAL144

Swinburne Online

Type Hours per week Number of weeks Total (number of hours)
Online
Directed Online Learning and Independent Learning
12.50 12 weeks 150
TOTAL150

Assessment

Type Task Weighting ULO's
Experience Design ProjectIndividual 50% 1,2,3,4,5 
Specification and DocumentationIndividual 50% 1,2,4,5 

Content

  • Web coding languages
  • Experience Design for the web
  • Experience Design specification and documentation
  • Concept generation for web based applications
  • Visual development of website prototypes
  • Technical development
  • Usability
  • User Evaluation
  • Convergent media and future application

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.