Events Management
Duration
One semester or equivalent
Contact hours
- 36 hours
On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.
2023 teaching periods
Swinburne Online Teaching Period 1 |
Swinburne Online Teaching Period 3 | |
---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
100 Credit Points
Aims and objectives
1. Identify the scope and scale of events and their planning needs
2. Articulate events’ importance, either as a catalyst for economic development, or as a generator of social cohesion
3. Critically examine the multi-faceted functions of event management from conceptualisation, through to planning, risk management, and marketing
Courses with unit
BB-MCMNBUS Bachelor of Business/Bachelor of Media and CommunicationBA-MCMN Bachelor of Media and Communication
BA-MCMPROF Bachelor of Media and Communication (Professional)
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
Hawthorn
Type | Hours per week | Number of Weeks | Total |
On-campus Class | 2 | 12 | 24 |
Online Lecture | 1 | 12 | 12 |
Online Learning Activities | 3 | 12 | 36 |
Unspecified Activities Various | 6.5 | 12 | 78 |
TOTAL | 150 hours |
Swinburne Online
Type | Hours per week | Number of Weeks | Total |
Online Directed Online Learning and Independent Learning | 12.5 | 12 | 150 |
TOTAL | 150 hours |
Assessment
Types | Individual/Group Role | Weighting | Unit Learning Outcomes (ULOs) |
Practical Assignment | Group | 40% | 1, 2, 3, 4 |
Assignment | Individual | 20% | 1, 2, 3 |
Class Exercises | Individual | 40% | 1, 3, 4 |
Content
- Planning and sustainability
- Project management
- Human Resources
- Finance and budgeting
- Risk and impacts management
- Marketing and promotion
- Branding and sponsorship
- Programming and logistics
- Event tourism
- Evaluation
Study resources
- Reading materials.