Events Management
Duration
One semester
Contact hours
- 36 hours over the teaching period, normally 3 hours per week
2021 teaching periods
Hawthorn
Higher Ed. Semester 1 | ||
---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Swinburne Online
Teaching Period 1 | Teaching Period 3 | |
---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
150 Credit Points
Aims and objectives
Students who successfully complete this unit will be able to:
1. Identify the scope and scale of events and their planning needs.
2. Articulate events’ importance, either as a catalyst for economic development, or as a generator of social cohesion.
3. Critically examine the multi-faceted functions of event management from conceptualisation, through to planning, risk management, and marketing.
4. Highlight and explain both positive and negative impacts and advance sustainability as an overarching objective for events.
Courses with unit
BB-MCMNBUS Bachelor of Business/Bachelor of Media and CommunicationBA-MCMN Bachelor of Media and Communication
BA-MCMPROF Bachelor of Media and Communication (Professional)
Unit information in detail
- Teaching methods, assessment, general skills outcomes and content.
Teaching methods
This unit will involve up to 150 hours of work including:
On-campus
Type | Hours per week | Number of Weeks | Total |
Face to Face Contact Lecture Tutorial |
2 1 |
12 12 |
24 12 |
Online Contact Not Applicable
|
|
|
|
Specified Learning Activities Readings |
3 |
12 |
36 |
Unspecified Learning Activities independent study |
|
| 78 |
TOTAL |
|
| 150 hours/12.5cp |
SOL
Type | Hours per week | Number of Weeks | Total |
Face to Face Contact
|
|
|
|
Online Contact Not Applicable
|
|
|
|
Specified Learning Activities Readings Online Activities |
3 3 |
12 12 |
36 36 |
Unspecified Learning Activities independent study |
|
| 78 |
TOTAL |
|
| 150 hours/12.5cp |
Assessment
Types | Individual or Group task | Weighting | Assesses attainment of these ULOs |
Practicum | Group | 40% | 1,2,3,4 |
Class Exercises (12) | Individual | 40% | 1,3,4 |
Assignment | Individual | 20% | 1,2,3 |
General skills outcomes
During this unit students will receive feedback on the following key generic skills:
• Teamwork Skills
• Analysis Skills
• Problem Solving Skills
• Communication Skills
• Ability to tackle unfamiliar problems
• Ability to work independently
Content
• Planning and sustainability
• Project management
• Human Resources
• Finance and budgeting
• Risk and impacts management
• Marketing and promotion
• Branding and sponsorship
• Programming and logistics
• Event tourism
• Evaluation
Study resources
- Reading materials.