Events Management
Duration
One semester or equivalent
Contact hours
- 36 hours Face to Face + Blended + Swinburne Online
On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.
2022 teaching periods
Swinburne Online Teaching Period 2 |
||
---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
100 Credit Points
Aims and objectives
Unit Learning Outcomes: Students who successfully complete this unit will be able to:
1. Identify the scope and scale of events and their planning needs.
2. Articulate events’ importance, either as a catalyst for economic development, or as a generator of social cohesion.
3. Critically examine the multi-faceted functions of event management from conceptualisation, through to planning, risk management, and marketing.
4. Highlight and explain both positive and negative impacts and advance sustainability as an overarching objective for events.
Courses with unit
BB-MCMNBUS Bachelor of Business/Bachelor of Media and CommunicationBA-MCMN Bachelor of Media and Communication
BA-MCMPROF Bachelor of Media and Communication (Professional)
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
Type | Hours per week | Number of Weeks | Total |
Face to Face Contact Lecture Tutorial |
1 2 |
12 12 |
12 24 |
Specified Learning Activities Readings |
3 |
12 |
36 |
Unspecified Learning Activities independent study |
|
| 78 |
TOTAL |
|
| 150 hours |
Swinburne Online
Type | Hours per week | Number of Weeks | Total |
Online Contact Online Learning activities
|
3 |
12 |
36 |
Specified Learning Activities Readings |
3 |
12 |
36 |
Unspecified Learning Activities independent study |
|
|
78 |
TOTAL |
|
| 150 hours |
Assessment
Types | Individual or Group task | Weighting | Assesses attainment of these ULOs |
Practical Assignment | Group | 40% | 1, 2, 3, 4 |
Assignment | Individual | 20% | 1, 2, 3 |
Class Exercises | Individual | 40% | 1, 3, 4 |
Content
• Planning and sustainability
• Project management
• Human Resources
• Finance and budgeting
• Risk and impacts management
• Marketing and promotion
• Branding and sponsorship
• Programming and logistics
• Event tourism
• Evaluation
Study resources
- Reading materials.