Events Management

PUB30001 12.5 Credit Points Hawthorn, Online Available to incoming Study Abroad and Exchange students


  • One semester or equivalent

Contact hours

  • 36 hours Face to Face + Blended + Swinburne Online

On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.

2022 teaching periods

Swinburne Online

Teaching Period 2

11 Jul 22 - 9 Oct 22

1 Nov 22

Last self enrolment:
24 Jul 22

5 Aug 22

Last withdraw without fail:
26 Aug 22


100 Credit Points 

Aims and objectives

This unit introduces students to the field of Public Festivals and Events. In covering ideas and skills fundamental to managing and planning festivals, functions and events, it aims to build not only competence and understanding of the scope and scale of events but also students’ confidence in functioning as ethical operators in practical environments. Students should be able to conceptualise, research, plan and implement a range of techniques to achieve desired outcomes for festivals and events.

Unit Learning Outcomes: Students who successfully complete this unit will be able to:
1. Identify the scope and scale of events and their planning needs.
2. Articulate events’ importance, either as a catalyst for economic development, or as a generator of social cohesion.
3. Critically examine the multi-faceted functions of event management from conceptualisation, through to planning, risk management, and marketing.
4. Highlight and explain both positive and negative impacts and advance sustainability as an overarching objective for events.

Courses with unit

BB-MCMNBUS Bachelor of Business/Bachelor of Media and Communication
BA-MCMN Bachelor of Media and Communication
BA-MCMPROF Bachelor of Media and Communication (Professional)