Digital Communities

MDA20009 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students


  • One Semester or equivalent

Contact hours

  • 36 hours

On-campus unit delivery combines face-to-face and digital learning.

2024 teaching periods

Swinburne Online

Teaching Period 1
Swinburne Online

Teaching Period 3

11 Mar 24 - 9 Jun 24

2 Jul 24

Last self enrolment:
24 Mar 24

5 Apr 24

Last withdraw without fail:
26 Apr 24

4 Nov 24 - 9 Feb 25

4 Mar 25

Last self enrolment:
17 Nov 24

29 Nov 24

Last withdraw without fail:
27 Dec 24


50 credit points

Aims and objectives

This unit examines the growing dominance of social media as a factor of our social, political, financial and cultural life. Students will develop a critical approach to social media by exploring a range of platforms and contexts, uses and practices. At the same time, we view social media from a number of theoretical perspectives in order to assess their role and increasing dominance in our daily lives and in the wider socio-political landscape. Students will use this knowledge and critical understanding to explore strategic, creative and productive uses of social media tools.

Unit Learning Outcomes (ULO)

Students who successfully complete this unit will be able to:

1. Investigate the areas of social media that are central to our experience of various digital communities
2. Critically analyse social media using contemporary media theories
3. Critically discuss the impact of social media on our cultural, social, political and economic communities
4. Evaluate the impact of contemporary issues in the area of social media
5. Engage in critical social commentary around issues related to digital communities

Courses with unit

BA-ARTS3 Bachelor of Arts
BA-ARTS3PROF Bachelor of Arts (Professional)
BB-ARTBUS1 Bachelor of Arts/Bachelor of Business
BB-ARTSC Bachelor of Arts/Bachelor of Science
BB-LAWART Bachelor of Law/Bachelor of Arts
BA-MCMN Bachelor of Media and Communication
BB-HSCMCMN Bachelor of Health Science/Bachelor of Media and Communication
BB-LAWMCMN* Bachelor of Laws/ Bachelor of Media and Communication
BA-MCMPROF Bachelor of Media and Communication (Professional)