Digital Communities

MDA20009 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students


  • One Semester or equivalent

Contact hours

  • 36 hours

On-campus unit delivery combines face-to-face and digital learning.

2022 teaching periods


Higher Ed. Semester 1

28 Feb 22 - 29 May 22

5 Jul 22

Last self enrolment:
13 Mar 22

31 Mar 22

Last withdraw without fail:
15 Apr 22

More teaching periods

Swinburne Online

Teaching Period 1 Teaching Period 3

14 Mar 22 - 12 Jun 22

5 Jul 22

Last self enrolment:
27 Mar 22

8 Apr 22

Last withdraw without fail:
29 Apr 22

7 Nov 22 - 5 Feb 23

28 Feb 23

Last self enrolment:
20 Nov 22

2 Dec 22

Last withdraw without fail:
23 Dec 22


50 credit points

Aims and objectives

This unit examines the growing dominance of social media as a factor of our social, political, financial and cultural life. Students will develop a critical approach to social media by exploring a range of platforms and contexts, uses and practices. At the same time, we view social media from a number of theoretical perspectives in order to assess their role and increasing dominance in our daily lives and in the wider socio-political landscape. Students will use this knowledge and critical understanding to explore strategic, creative and productive uses of social media tools.

Students who successfully complete this unit will be able to:
1. Investigate the areas of social media that are central to our experience of various digital communities
2. Critically analyse social media using contemporary media theories
3. Critically discuss the impact of social media on our cultural, social, political and economic communities
4. Evaluate the impact of contemporary issues in the area of social media
5. Engage in critical social commentary around issues related to digital communities

Courses with unit

BA-ARTS3 Bachelor of Arts
BA-ARTS3PROF Bachelor of Arts (Professional)
BB-ARTBUS1 Bachelor of Arts/Bachelor of Business
BB-ARTSC Bachelor of Arts/Bachelor of Science
BB-LAWART Bachelor of Law/Bachelor of Arts
BA-MCMN Bachelor of Media and Communication
BB-HSCMCMN Bachelor of Health Science/Bachelor of Media and Communication
BB-LAWMCMN* Bachelor of Laws/ Bachelor of Media and Communication
BA-MCMPROF Bachelor of Media and Communication (Professional)