Design and Emotion Studio
Duration
- One Semester or equivalent
Contact hours
- 36
On-campus unit delivery combines face-to-face and digital learning.
2023 teaching periods
Hawthorn Higher Ed. Semester 2 |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
Concurrent Pre-requisite (can be completed either before or in same study period)
Pre-requisite
AND
DID20003 Product Visualisation 2: Explanatory & Technical Sketching
OR
DID20007 Product Visualisation 2: Digital Sketching
OR
50 cps in:
BH-DESIND1 Bachelor of Design (Industrial Design) (Honours); or
BA-EDUSEC Bachelor of Education (Secondary); or
BH-ENG Bachelor of Engineering (Honours); or
BB-ENGBUS Bachelor of Engineering (Honours) / Bachelor of Business; or
BB-ENGCS Bachelor of Engineering (Honours) / Bachelor of Computer Science; or
BB-ENGID Bachelor of Engineering (Honours) / Bachelor of Innovation and Design; or
BB-ENGSC Bachelor of Engineering (Honours) / Bachelor of Science; or
BB-LAWENG Bachelor of Laws/Bachelor of Engineering (Honours); or
BH-ENGPROF Bachelor of Engineering (Honours) (Professional)
Aims and objectives
This unit builds upon user-centred design theory and investigates the interaction between designed objects and user’s emotional experience. The unit aims to introduce students to “emotional design” and the opportunities it offers in the development and performance of a product and how it is perceived and experienced by the end user. It will give thorough consideration to user behaviour and investigate the reasons why certain perceptions are made over designed outcomes.
Unit Learning Outcomes (ULO)
On successful completion of this unit students will be able to:
1. Identify design for emotion principles when engaging with existing products
2. Research and analyse human interaction with products, employing ethnographic techniques
3. Create a design folio exploring a wide range of product solutions
4. Report progress through design documentation and orally in presentations
5. Justify how resulting designs employ emotional design principles and target user
Courses with unit
BH-DESIND1 Bachelor of Design (Industrial Design) (Honours)
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
Hawthorn
Type | Hours per week | Number of Weeks | Total |
On-campus Studio | 3 | 12 | 36 |
Specified Activities Group Meetings | 1 | 4 | 4 |
Unspecified Activities Various | 4 | 5 | 20 |
Unspecified Activities Independent learning | 7.5 | 12 | 90 |
TOTAL | 150 hours |
Assessment
Types | Individual/Group Role | Weighting | Unit Learning Outcomes (ULOs) |
Design Folio | Individual | 80% | 3, 4, 5 |
Research Folio | Individual | 20% | 1, 2 |
Content
- Characteristics of good and bad design
- Emotional design theories and strategies
- Design for user satisfaction and desirability
- Product semantics, symbolism
- Product benchmarking and market research
- Develop Sketching Techniques
Study resources
- Reading materials.
Reading materials
Students are advised to check the unit outline in the relevant teaching period for appropriate textbooks and further reading.