Design and Emotion Studio

DID20001 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students


  • One Semester or equivalent

Contact hours

  • 36

On-campus unit delivery combines face-to-face and digital learning.

2024 teaching periods


Higher Ed. Semester 1

Higher Ed. Semester 2

26 Feb 24 - 2 Jun 24

2 Jul 24

Last self enrolment:
10 Mar 24

31 Mar 24

Last withdraw without fail:
19 Apr 24

29 Jul 24 - 27 Oct 24

3 Dec 24

Last self enrolment:
11 Aug 24

31 Aug 24

Last withdraw without fail:
13 Sep 24


Concurrent Pre-requisite (can be completed either before or in same study period)
50 cps in:
BH-DESIND1 Bachelor of Design (Industrial Design) (Honours); or
BA-EDUSEC Bachelor of Education (Secondary); or
BH-ENG Bachelor of Engineering (Honours); or
BB-ENGBUS Bachelor of Engineering (Honours) / Bachelor of Business; or
BB-ENGCS Bachelor of Engineering (Honours) / Bachelor of Computer Science; or
BB-ENGID Bachelor of Engineering (Honours) / Bachelor of Innovation and Design; or
BB-ENGSC Bachelor of Engineering (Honours) / Bachelor of Science; or
BB-LAWENG Bachelor of Laws/Bachelor of Engineering (Honours); or
BH-ENGPROF Bachelor of Engineering (Honours) (Professional)

Aims and objectives

This unit builds upon user-centred design theory and investigates the interaction between designed objects and user’s emotional experience. The unit aims to introduce students to “emotional design” and the opportunities it offers in the development and performance of a product and how it is perceived and experienced by the end user. It will give thorough consideration to user behaviour and investigate the reasons why certain perceptions are made over designed outcomes.
Unit Learning Outcomes (ULO)
On successful completion of this unit students will be able to:
1. Identify design for emotion principles when engaging with existing products
2. Research and analyse human interaction with products, employing ethnographic techniques
3. Create a design folio exploring a wide range of product solutions
4. Report progress through design documentation and orally in presentations
5. Justify how resulting designs employ emotional design principles and target user

Courses with unit

BH-DESIND1 Bachelor of Design (Industrial Design) (Honours)