Communications Management
Duration
- One Semester or equivalent
Contact hours
- 30 hours + Blended
On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.
2023 teaching periods
| Hawthorn Higher Ed. Semester 1 |
||
|---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Aims and objectives
This unit provides students with understanding of a range of communication strategies and their applications in a business environment. The unit will enhance students’ competencies in the principles and techniques for managing large and multidisciplinary communications projects. Students will be equipped to apply communications management research and skills to business projects, as well as identify and respond to potential business and communications issues.
Unit Learning Outcomes: Students who successfully complete this unit will be able to:
1. Demonstrate coherent and developed knowledge associated with innovative communication tools and critique their potential contribution to business and communication management.
2. Use research skills to identify source information to analyse key leadership business issues.
3. Critically analyse the role of communication in organisational knowledge construction.
4. Apply analytical skills, techniques and technological knowledge to successfully manage project communication.
5. Evaluate communication proficiently to a variety of audiences and operate as an effective member or leader of a diverse team.
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
| Type | Hours per week | Number of Weeks | Total |
| Face to Face Contact Lecture Tutorial
|
1 2 |
12 12
|
12 24 |
| Online Contact | N/A | | |
| Unspecified Learning Activities independent study | 9.5 | 12 | 114 |
| TOTAL |
|
| 150 hours |
Assessment
| Types | Individual or Group task | Weighting | Assesses attainment of these ULOs |
| Analytical Essay | Individual | 30% | 1,2,3,4 |
| Case Studies | Group | 35% | 1, 3, 4, 5 |
| Online Discussion Threads | Individual | 35% | 1,2, 3 |
Content
- Communications across the organisation; methods and techniques.
- Use of data, information and technology tools to source, exchange and transfer information
- Application of research and market intelligence to communication management issues and projects
- Research, implementation and evaluation of information for communications business management
- Overview of project management techniques, strategies and issues within the organisation
- Principles and techniques for managing large and multidisciplinary communications projects
- Professional Communications in a digital Social Mobile World Collaboration
- Interpersonal communication and business etiquette Communication challenges in a diverse global market place Finding
- Evaluating and processing Information Enhancing presentations in a social media environment Leadership and anaysis through communication
Study resources
- Reading materials.