Communication Design Strategy
Duration
- One Semester or equivalent
Contact hours
- 36 hours
On-campus unit delivery combines face-to-face and digital learning.
2022 teaching periods
Hawthorn Higher Ed. Semester 1 |
Hawthorn Higher Ed. Semester 2 | |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Swinburne Online Teaching Period 2 |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Aims and objectives
Students who successfully complete this unit will be able to:
1. Produce a research-instigated communication design strategy.
2. Integrate research methods relevant to design enquiry.
3. Develop strategic and appropriately-designed concepts and applications for a selection of media systems.
4. Reflect upon and evaluate the viability and sustainability of the final outcome and recommended communication design strategy.
5. Produce strategy and design outcomes as an integrated strategy document.
6. Deconstruct the elements of communication design strategy into components of meaning that relate to a wider social context.
Courses with unit
BH-DESCMN2 Bachelor of Design (Communication Design) (Honours)BA-DESCMN3S Bachelor of Design (Communication Design)
BB-DCDBUS Bachelor of Design (Communication Design)/Bachelor of Business
BA-DES Bachelor of Design
BB-DESBUS Bachelor of Design/Bachelor of Business
BA-DESS Bachelor of Design
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
Type (On Campus) | Hours per week | Number of Weeks | Total |
Face to Face Contact
Studio |
3 |
12 |
36 |
Specified Learning Activities Discussion Online Readings Peer Feedback |
1 1 1 |
4 6 4 |
4 6 4 |
Unspecified Learning Activities Independent study, assignment preparation, revision | 8 | 12 | 96 |
TOTAL |
|
| 146 hours |
Type (SOL) | Hours per week | Number of Weeks | Total |
Face to Face Contact
|
|
|
|
Online Contact Review of online learning materials | 1 | 12 | 12 |
Specified Learning Activities Discussion Board, Real time board feedback, review and discussion of learning activities and Collaborate sessions | 3.5 | 12 | 42 |
Unspecified Learning Activities Independent study, assignment preparation, revision | 8 | 12 | 96 |
TOTAL |
|
| 150 hours/12.5cp |
Assessment
Types | Individual or Group task | Weighting | Assesses attainment of these ULOs |
Visualising exercises and research presentation | Individual | 50% | 2, 3, 4, 5 |
Development of designed communications and strategy document | Individual | 50% | 1, 2, 3, 4, 5, 6 |
Content
• Communication strategy generation and ideation
• New forms of communication
• Presenting strategic communication design solutions
Study resources
- Reading materials.