Communication Design Strategy
Duration
- One Semester or equivalent
Contact hours
- 36 hours
On-campus unit delivery combines face-to-face and digital learning.
2024 teaching periods
Hawthorn Higher Ed. Semester 1 |
Hawthorn Higher Ed. Semester 2 | |
---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
2024 teaching periods
Swinburne Online Teaching Period 3 |
Swinburne Online Teaching Period 2 | |
---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Aims and objectives
2. Integrate research methods relevant to design enquiry
3. Develop strategic and appropriately-designed concepts and applications for a selection of media systems
4. Reflect upon and evaluate the viability and sustainability of the final outcome and recommended communication design strategy
5. Produce strategy and design outcomes as an integrated strategy document
6. Deconstruct the elements of communication design strategy into components of meaning that relate to a wider social context
Courses with unit
BH-DESCMN2 Bachelor of Design (Communication Design) (Honours)BA-DESCMN3S Bachelor of Design (Communication Design)
BB-DCDBUS Bachelor of Design (Communication Design)/Bachelor of Business
BA-DES Bachelor of Design
BB-DESBUS Bachelor of Design/Bachelor of Business
BA-DESS Bachelor of Design
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
Hawthorn
Type | Hours per week | Number of Weeks | Total |
On-campus Studio | 3 | 12 | 36 |
Unspecified Activities Various | 1 | 4 | 4 |
Unspecified Activities Readings | 1 | 6 | 6 |
Unspecified Activities Various | 1 | 4 | 4 |
Unspecified Activities Independent learning | 8 | 12 | 96 |
TOTAL | 150 hours |
Swinburne Online
Type | Hours per week | Number of Weeks | Total |
Online Learning Activities | 1 | 12 | 12 |
Specified Activities Various | 3.5 | 12 | 42 |
Unspecified Activities Independent learning | 8 | 12 | 96 |
TOTAL | 150 hours |
Assessment
Types | Individual/Group Role | Weighting | Unit Learning Outcomes (ULOs) |
Development of Designed Communications and Strategy Document | Individual | 50% | 1, 2, 3, 4, 5, 6 |
Visualising Exercises and Research Presentation | Individual | 50% | 2, 3, 4, 5 |
Content
- Research of user, service or product, and market
- Communication strategy generation and ideation
- New forms of communication
- Presenting strategic communication design solutions
Study resources
- Reading materials.