Business of Media
Duration
- One Semester or equivalent
Contact hours
- 24 hours face to face + blended
On-campus unit delivery combines face-to-face and digital learning.
2024 teaching periods
Hawthorn Higher Ed. Semester 2 |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Swinburne Online Teaching Period 1 |
Swinburne Online Teaching Period 3 | |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Aims and objectives
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
Hawthorn
Type | Hours per week | Number of Weeks | Total |
On-Campus Class | 2 | 12 | 24 |
Online Learning activities | 1 | 12 | 12 |
Online Readings Online activities | 4.5 | 12 | 54 |
Unspecified Activities Various | 5 | 12 | 60 |
TOTAL | 150 hours |
All Applicable Locations
Type | Hours per week | Number of Weeks | Total |
Online Directed Online Learning and Independent Learning | 12.5 | 12 | 150 |
TOTAL | 150 hours |
Assessment
Types | Individual or Group task | Weighting | Assesses attainment of these ULOs |
Essay | Individual | 30% | 1,2, 3, 4 |
Assessment | Individual | 30% | 1,4 |
Research Proposal | Group | 40% | 1,2,3,4 |
Content
- Media economics
- Business models for media
- Understanding the audience
- Ownership and the politics of media control
- Challenges and opportunities in Social Media
- Disruptive Innovation
- Trends in media personalization
Study resources
- Reading materials.