Business of Media
Duration
- 1 Semester or equivalent
Contact hours
- 36 hours
On-campus unit delivery combines face-to-face and digital learning.
2022 teaching periods
Swinburne Online Teaching Period 3 |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Corequisites
Aims and objectives
Courses with unit
BA-ARTS3 Bachelor of ArtsBB-ARTBUS1 Bachelor of Arts/Bachelor of Business
BB-ARTSC Bachelor of Arts/Bachelor of Science
BB-LAWART Bachelor of Law/Bachelor of Arts
BA-MCMN Bachelor of Media and Communication
BB-HSCMCMN Bachelor of Health Science/Bachelor of Media and Communication
BB-LAWMCMN* Bachelor of Laws/ Bachelor of Media and Communication
BA-MCMPROF Bachelor of Media and Communication (Professional)
Unit information in detail
- Teaching methods, assessment, general skills outcomes and content.
Teaching methods
This Unit will involve up to 150 hours of work including:
Type (On-campus) | Hours per week | Number of Weeks | Total |
Face to Face Contact Tutorial |
2 |
12 |
24 |
Online Contact | N/A | ||
Specified Learning Activities Readings, Online activities Various |
4.5 1 |
12 12 |
54 12 |
Unspecified Learning Activities Independent study, assignment research | Recommended | 60 | |
TOTAL | 150 hours/12.5cp |
Type (SOL) | Hours per week | Number of Weeks | Total |
Face to Face Contact | N/A | ||
Online Contact | N/A | ||
Specified Learning Activities Readings Group work | 4 | 12 | 48 |
Unspecified Learning Activities Independent study, assignment research | Recommended | 102 | |
TOTAL | 150 hours/12.5cp |
Assessment
Types | Individual or Group task | Weighting | Assesses attainment of these ULOs |
Media Profession Analysis (Essay) | Individual | 30% | 1,2, 3, 4 |
Business Model Analysis | Individual | 30% | 1,4, |
Media Business Proposal | Group | 40% | 1,2,3,4 |
General skills outcomes
• Business models for media.
• Understanding the audience
• Ownership and the politics of media control
• Challenges and opportunities in Social Media
• Disruptive Innovation
• Trends in media personalisation
Content
• Analysis Skills
• Problem Solving Skills
• Communication Skills
• Ability to tackle unfamiliar problems
• Ability to work independently
Study resources
- Reading materials.