Business of Media

MDA20001 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students

Duration

  • One Semester or equivalent
     

Contact hours

  • 24 hours face to face + blended

On-campus unit delivery combines face-to-face and digital learning.

2024 teaching periods

Hawthorn

Higher Ed. Semester 2

Dates:
29 Jul 24 - 27 Oct 24

Results:
3 Dec 24

Last self enrolment:
11 Aug 24

Census:
31 Aug 24

Last withdraw without fail:
13 Sep 24
More teaching periods
Swinburne Online

Teaching Period 1		 Swinburne Online

Teaching Period 3

Dates:
11 Mar 24 - 9 Jun 24

Results:
2 Jul 24

Last self enrolment:
24 Mar 24

Census:
5 Apr 24

Last withdraw without fail:
26 Apr 24

Dates:
4 Nov 24 - 9 Feb 25

Results:
4 Mar 25

Last self enrolment:
17 Nov 24

Census:
29 Nov 24

Last withdraw without fail:
27 Dec 24

Aims and objectives

This unit explores the social, ethical and practical dimensions of media as an economic activity. The unit uses a series of case studies to investigate the diversity of business models that underpin traditional and emerging forms of media, and examines how the media functions with respect to other social, political and economic institutions. Students will be introduced to a range of skills and concepts that are crucial to understanding and operating within contemporary media businesses.
 
Unit Learning Outcomes (ULO) 
On successful completion of this unit students will be able to:
 
1. Apply skillsets required for working in media and communications professions to the analysis of key business models within the industry
2. Analyse a contemporary media sector and evaluate the impact of current trends in media consumption
3. Develop a proposal for a new media product and/or service, based on established media business principles
4. Evaluate the current market conditions affecting media organisations