Brand and Identity Design
Duration
- One semester or equivalent
Contact hours
- 36 hours + Blended
On-campus unit delivery combines face-to-face and digital learning.
2024 teaching periods
Hawthorn Higher Ed. Semester 1 |
Hawthorn Higher Ed. Semester 2 | |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Swinburne Online Teaching Period 1 |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
50cps in any design units
DES20003 Branding and Identity
Aims and objectives
- Identify key concepts and principles of brand and identity design
- Use research and analytical skills to develop a brand strategy for marketing and media environments
- Develop conceptual, design and problem-solving skills by creating visual and typographic communication solutions for a branding project
- ply technical knowledge and digital skills to produce brand assets, applications, and documentation for a coordinated brand identity programme
- Engage in reflective practice, collaboration, project management and contemporary design practice to complete and present branding proposals and projects
Courses with unit
BB-DESBUS Bachelor of Design / Bachelor of Business
BH-DESCMN2 Bachelor of Design (Communication Design) (Honours)
BA-EDUSEC Bachelor of Education (Secondary) - Visual Communication Design Specialisation
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
Hawthorn
Type | Hours per week | Number of Weeks | Total |
On campus Studio |
3 |
12 |
36 |
Specified Activities Various |
1 |
12 |
12 |
Unspecified Activities Independent Learning |
6 |
12 |
72 |
Online Directed Online Learning and Independent Learning | 2.5 | 12 | 30 |
TOTAL |
|
| 150 hours |
Type | Hours per week | Number of Weeks | Total |
Online Modules |
3 |
12 |
36 |
Specified Activities Various |
3.5 |
12 |
42 |
Unspecified Activities Independent Learning |
6 |
12 |
72 |
TOTAL |
|
| 150 hours |
Assessment
Types | Individual or Group task | Assesses attainment of these ULOs |
Project Report 1: Understanding a Brand | Individual | 1, 2 |
Project Report 2: Developing a Brand | Individual | 3, 4, 5 |
Project Report 3: Applying a Brand | Individual | 1, 2, 3, 4, 5 |
Content
- Brand and identity vocabulary, concepts, and design principles.
- Branding research and strategy.
- Branding process: concepts, design, typography, and artwork.
- Brand visual language, narrative, applications, and guidelines.
- Documentation and presentation of branding proposals and projects.
- Reflective practice, project management and contemporary design practice.
- Graduate Attribute – Communication Skills: Verbal communication
- Graduate Attribute – Communication Skills: Communicating using different media
- Graduate Attribute – Teamwork Skills: Collaboration and negotiation
- Graduate Attribute – Teamwork Skills: Teamwork roles and processes
- Graduate Attribute – Digital Literacies: Information literacy
- Graduate Attribute – Digital Literacies: Technical literacy
Study resources
- Reading materials.