Brand and Identity Design

DCO20001 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students

Duration

  • One semester or equivalent
     

Contact hours

  • 36 hours + Blended

On-campus unit delivery combines face-to-face and digital learning.

2024 teaching periods

Hawthorn

Higher Ed. Semester 1		 Hawthorn

Higher Ed. Semester 2

Dates:
26 Feb 24 - 2 Jun 24

Results:
2 Jul 24

Last self enrolment:
10 Mar 24

Census:
31 Mar 24

Last withdraw without fail:
19 Apr 24

Dates:
29 Jul 24 - 27 Oct 24

Results:
3 Dec 24

Last self enrolment:
11 Aug 24

Census:
31 Aug 24

Last withdraw without fail:
13 Sep 24
More teaching periods
Swinburne Online

Teaching Period 1

Dates:
11 Mar 24 - 9 Jun 24

Results:
2 Jul 24

Last self enrolment:
24 Mar 24

Census:
5 Apr 24

Last withdraw without fail:
26 Apr 24

Prerequisites

Pre-requisite
50cps in any design units
Equivalent
DES20003 Branding and Identity

Aims and objectives

This unit explores how brand identities are created and implemented. Beginning with key principles, you will learn to develop branding solutions through stages of the brand design process based on professional practice. You will use research to develop a branding strategy that communicates brand values and identity across marketing and media environments. Using the branding process, you will develop concepts and design a brandmark, then extend its identity into brand assets, guidelines, and applications to produce a coordinated branding programme. Through engagement in design process, reflective practice, and project management, you will create, document, and present a project that communicates a cohesive brand narrative.

Unit Learning Outcomes: Students who successfully complete this unit will be able to:
 
  • Identify key concepts and principles of brand and identity design
  • Use research and analytical skills to develop a brand strategy for marketing and media environments 
  • Develop conceptual, design and problem-solving skills by creating visual and typographic communication solutions for a branding project
  • ply technical knowledge and digital skills to produce brand assets, applications, and documentation for a coordinated brand identity programme 
  • Engage in reflective practice, collaboration, project management and contemporary design practice to complete and present branding proposals and projects

Courses with unit

BA-DES (BA-DESS) Bachelor of Design
BB-DESBUS Bachelor of Design / Bachelor of Business
BH-DESCMN2 Bachelor of Design (Communication Design) (Honours)
BA-EDUSEC Bachelor of Education (Secondary) - Visual Communication Design Specialisation