Brand and Identity Design
Duration
- One semester or equivalent
Contact hours
- 36
On-campus unit delivery combines face-to-face and digital learning.
2021 teaching periods
Hawthorn
Higher Ed. Semester 1 | Higher Ed. Semester 2 | |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Swinburne Online
Teaching Period 1 | ||
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
Aims and objectives
Students who successfully complete this unit will be able to:
1. Undertake self-directed investigation and reporting of appropriate audience research;
2. Apply the results of market research to conceptual development of a brand identity project;
3. Develop results of market understanding to include semiotic analysis in brand identity design development, with a particular emphasis on typographic elements of the design;
4. Use skills in project management, time management, staged development and adherence to project brief;
5. Engage with design as a reflective practice through applied workbooks and project documents.
Courses with unit
BB-DESBUS Bachelor of Design / Bachelor of Business
BH-DESCMN2 Bachelor of Design (Communication Design) (Honours)
BA-EDUSEC Bachelor of Education (Secondary) - Visual Communication Design Specialisation
Unit information in detail
- Teaching methods, assessment, general skills outcomes and content.
Teaching methods
This unit will involve up to 150 hours of work including:
Type (On campus) | Hours per week | Number of Weeks | Total |
Face to Face Contact Lecture Tutorial |
1 2 |
12 12 |
36 |
Online Contact | N/A |
|
|
Specified Learning Activities Reading and researching for projects from books texts and internet | 3.5 | 12 | 42 |
Unspecified Learning Activities Independent study, assignment preparation, revision | 6 | 12 | 72 |
TOTAL |
|
| 150 hours/12.5cp |
Type (SOL) | Hours per week | Number of Weeks | Total |
Face to Face Contact | N/A |
|
|
Online Contact | 3 | 12 | 36 |
Specified Learning Activities Reading and researching for projects from books texts and internet | 3.5 | 12 | 42 |
Unspecified Learning Activities Independent study, assignment preparation, revision | 6 | 12 | 72 |
TOTAL |
|
| 150 hours/12.5cp |
Assessment
Types | Individual or Group task | Weighting | Assesses attainment of these ULOs |
Project Report 1: Understanding branding | Individual | 10% | 1, 2 |
Project Report 2: Developing a brand | Individual | 40% | 3, 4 |
Project Report 3: Documenting a brand | Individual | 50% | 1, 2, 3, 4, 5 |
General skills outcomes
• Analysis Skills
• Problem Solving Skills
• Communication Skills
• Ability to tackle unfamiliar problems
• Ability to work independently
Content
• Assessing markets and identity through research
• The analysis and creation of branding and identity solutions informed by market research
• The meaning and use of semiotics as a language to facilitate visual communication
• The role of typography in the construction of brand identity
• Presenting branding and identity concepts for professional practice.
Study resources
- Reading materials.