Bachelor of Media and Communication
Swinburne Online - online delivery only
The Bachelor of Media and Communication is designed to provide students with the latest skills and knowledge to prepare them for roles in dynamic, ever changing media and communication industries. The degree takes a strategic approach to media and communication and links theoretical and practical knowledge and skills needed to operate in diverse settings within industry. Drawing on a range of media and communication disciplines, the degree seeks to equip students with the knowledge and skills to achieve institutional/organisational objectives. Graduates will be well qualified for positions in settings such as media, communication and creative industry agencies, not-for-profits, government departments, small business and large corporate organisations.
Every international student application is considered for a scholarship
Whether you’re living in Australia or overseas, you’re automatically considered for a scholarship of up to 30% off your course fees. Please check our updated entry requirements.
Indigenous Try Online Scholarship
Study your way and get your fees waived for two units of this course, plus amenities. Find out more about the Indigenous Try Online Scholarship here.
Duration
3 Year/s
Intakes
Online (March, July, November) - View application and start dates
Fees
A$33920 (annual for 2023)*
The indicative course fees shown in Course Search apply to international students for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.
Study with Swinburne Online
With Swinburne Online, the learning experience is 100% online and studied at your own pace. Our courses are built for the jobs of the future with a focus on collaboration and our flexible learning environment empowers you to study on your own terms. They are developed by leaders in the field and taught by professionals with industry experience.
Course information in detail
- Course detail, course structure and units of study.
Course description
International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.
Course structure
To qualify for the award of Bachelor of Media and Communication students must complete 300 credit points comprising of: Introductory Studies:
- Four (4) Core Units of Study (50cp)
- One (1) online core unit of study (12.5cp)
- Eight (8) units of study from one of the Media and Communication majors (100cp)
- Eleven (11) units of study (137.5 credit points) comprising of a second major, co-major, advanced minor, minor/s, and/or electives
*Students studying through SOL complete one online core unit of study and 11 units of Other Study. Students may not complete more than 150 cps (normally 12 units) at Introductory Level.
A unit of study can only be counted once, where units are shared between majors and/or minors, students must choose an approved alternate. Students also have an opportunity to undertake a WIL Professional Placement.
The maximum level of credit that can be granted for the Bachelor of Media and Communication is 150 credit points (normally 12 units)
Units of study
MDA10006 Innovation Cultures: Perspectives on Science and Technology
Secondary studies
Additional 11 units of study (137.5 credit points) comprising of a second major, and/or co major, and/or advanced minor/s, and/or minor/s, and/or electives. Find out more.
Careers and graduate outcomes
- Career opportunities, course aims and objectives and professional recognition.
Career opportunities
Graduates of the Advertising major will be equipped to work in a diverse range of advertising settings in roles such as an advertising coordinator, advertising artist, commercial producer or communications consultant.
The Media Studies major may lead to employment in interactive content creation, journalism, radio, public relations, communications research, advertising, digital media production, web design, video production, and architectural visualisation.
The Public Relations major can lead to roles in areas such as community relations, investor relations, government relations, product publicity, issue management, crisis and risk communication as well as media relations.
Aims and objectives
- demonstrate knowledge, conceptual understanding, technical skills and expertise in the field of media and communication
- formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
- exercise initiative and judgement in planning, problem solving and decision making in professional practice and/or scholarship, alone and in collaboration with others
- demonstrate critical analysis, creativity and problem-solving in relation to a range of media and communication activities and processes
- recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
- apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
- reflect critically on their own practice and/or scholarship and use this to improve their own creative and productive outcomes
- apply research methodologies relevant to media and communications.
Professional recognition
Course fees and requirements
- Fees, entry requirements and English language requirements.
Course fees
Entry requirements
English language requirements
Satisfactory completion of one of the following:
- Swinburne’s English for Academic Purposes (EAP 5 Advanced level) with overall 65%, all skills 65%
- minimum IELTS overall band of 6.0 (Academic Module) with no individual band below 6.0
- TOEFL iBT (internet-based) minimum score of 75 with a reading band no less than 18 and writing band no less than 20
- Pearson (PTE) minimum score of 50 (no communicative skills less than 50)
- any other equivalent assessment of English language proficiency.
Find out more about English language requirements.
How to apply
Please note: This online course is not available to on-shore international students holding a student visa.
View the Course Admission Information, which includes the ATAR and Student profiles for this course. Swinburne’s general admissions information is also available here.
Find out more
Submit an online enquiry
Tel: +61 3 9956 0777 (outside Australia)
Email: enquiries@swinburneonline.com