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Dr Chrystal Zhang

Senior Lecturer, Research Director, HDR Adviser

Biography

With a PhD in Air Transport Management from Cranfield University, Chrystal has developed her expertise throughout her 27 years of industry experience working in both public and private sectors including governments, world-renowned aviation consultancy firms, and high education institutions worldwide. She has expertise in Airline Business Models (Full Service Carriers and Low Cost Carriers), Open Skies and Airline Liberalisation, Airport Positioning and Marketing and Hubbing Strategies, Pilot Licensing, Air Travellers Behaviour and Impact on safety and Wellbeing, Cabin Safety, Flight Training, with specific hands-on competence in Airline Licencing, Foreign Investment in Airline/Airport Industry, and Route Development. Before joining Swinburne in 2011, she was Director of Greater China of the Route Development Group Ltd (including both Routes and ASM, currently part of UBM/OAG), looking after the group’s business strategy and operation in Chinese market. She led the multicultural team to provide strategic advice to high-calibre clients of aviation and tourism industry and local governments. Prior to that, she was Business Development Manager and Consultant of Mango Aviation Partners, a boutique firm specializing in advising low cost start-ups. Before that, she worked for Civil Aviation Administration of China (CAAC) specializing in bilateral air service agreement negotiation and implementation, route licencing and airline alliances. She has tens of publications in high-impact refereed journals and has spoken widely at seminars and conferences. She appears often in Australia and Chinese media commenting on airline/airport strategic issues. She has been active in Aviation/Aerospace Australia (A/AA) since 2011 and is now an Executive Committee member of Women in Aviation/Aerospace Australia (WA/AA). She is a Board member of Agri-nomics Australia Pty.

Research interests

Airline Operations; Aviation Human Factors; Aviation Policy; Aviation Safety; Aviation Strategy; Education

PhD candidate and honours supervision

Higher degrees by research

Accredited to supervise Masters & Doctoral students as Principal Supervisor.

PhD topics and outlines

Air transport and its facilitation to fresh produce export of Australia: This project is designed to look into air freight operations and export procedures to determine to what extent they are facilitating the export of Australian fresh produce export. A coordinated multimodel transportation system is required to facilitate Australian fresh produce export

Dynamics of passengers and its impact on airline business models: This research aims to investigate the dynamics of  passengers and its impact on airline business models. New technology has enabled the long haul available and the affordability has stimulated air travel market. Passenger components are getting more dynamic and their needs and wants are changing. How this emerging trend is affecting airlines business models?

Social media impact on travellers' shopping behaviour : This study is proposed to look at how how travellers are affected by realtime information in smart devices in airport shopping environment. It aims to explore how travellers communicate in real time and it influence on their shopping behaviour, which affects airports retail shopping strategies that affect its non-aeronautical revenues.

Honours

Available to supervise honours students.

Fields of Research

  • Air Transportation And Freight Services - 150701
  • Tourist Behaviour And Visitor Experience - 150606
  • International Law (excl. International Trade Law) - 180116

Teaching areas

Airline Operations;Aviation Policy;Aviation Strategy

Awards

  • 2014, Swinburne, Vice Chancellor's Engagement Award, highly commended , Swinburne University of Technology

Publications

Also published as: Zhang, Chrystal; Zhang, Bixiu; Zhang, B.; Zhang, C. B.; Zhang, Chrystal B.
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, you can update your publications using our online form.

Grant information is currently offline and as such is unable to be displayed here. A further update will be provided in mid-January 2019.

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