Leadership team
A leadership team of experienced researchers.
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Dr Vlad Demsar
Director, CXI Research Group -
Dr Bo Pang
Associate Director, CXI Research Group -
Dr Rhys Ashby
Associate Director, CXI Research Group -
Professor Carla Ferraro
Strategic Advisor, CXI Research Group
Adjunct industry fellows
We work closely with experienced industry professionals – bringing practical expertise to everything we do.
| Name | Position | Areas of expertise |
|---|---|---|
| Bernie Brookes | Owner and Executive Chairman, collete by collete hayman | Retail and business strategy |
| David Ginsberg | Managing Director, Retail Growth Concepts | Retail customer experience |
| Lisa Lewers | CEO and Managing Partner, Lewers RISI | Market research, strategy and communications |
Research associates
The group serves as a hub for scholars and subject matter experts from Australian, European and American universities.
| Name | Position | Research area | Methodological expertise |
|---|---|---|---|
| Hassan Kalantari Daronkola | Senior Lecturer, Marketing | Consumer behaviour, Artificial Intelligence, retail, sustainability, tourism, sport, pricing | Surveys, experiments, choice modelling |
| Lucas Whittaker | Lecturer, Marketing | Sustainability, behaviour change, deepfake advertising, misinformation, Artificial Intelligence | SEM, data analytics, experiments, PROCESS modelling |
| Carleigh Yeomans | Lecturer, Sport Management | Consumer behaviour, sport, loyalty, retention, social impact, wellbeing, connection | SEM, machine learning predictions, driver analysis, surveys, data extraction and scraping, system integration and automation |
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