Future Services Studio imagines the next chapter of Australian design

Swinburne University of Technology’s School of Design and Architecture transformed Melbourne Design Week 2026 into a working environment for testing what Australian design could become. 

The Future Services Studio brought together practitioners, researchers and the public to explore emerging service and product ideas and to experiment with how generative AI can be practically integrated into design processes.

Led by Dr Linus Tan from the Centre for Design Innovation and Swinburne Futures Catalyst research group, alongside Professor Charlie Ranscombe and Associate Professor Jo Kuys, the studio combined a public exhibition, interactive workshops and an advanced AI masterclass. 

Industry partner CraigWalker, represented by founder and director Jeremy Walker, worked closely with the team to develop the GenAI in Design processes and workshop program. This partnership helped frame critical questions around the types of services and experiences Australians may need in the years ahead.

Exploring Australia’s next design services and products

The public exhibition presented two complementary components. The first presented five project examples created by ten Master of Design students. Each team used the Future Services Radar, a future design method that helps designers imagine future needs and services. The teams moved from identifying emerging changes to developing future-focused service and product concepts. 

Despite using the same foundation, the projects produced diverse outcomes from speculative service systems to new product ecosystems, highlighting the flexibility of the approach.

The second component focused on the radar itself, explaining each stage of the process and presenting three practical case studies. It demonstrated how organisations have applied the process to address live challenges, such as redesigning service experiences, exploring new market opportunities and testing emerging technologies.

Learning a future-focused design process

Across three workshops, designers and public participants were guided through both the Future Services Radar and GenAI design tools. Participants learnt how to identify trends, frame future-orientated questions and generate ideas for services and products that respond to emerging challenges.

Rather than positioning AI as a separate tool, the workshops demonstrated how AI tools can be embedded throughout the design process. Participants used AI to visualise scenarios, explore variations in service touchpoints and rapidly prototype alternative futures. Participants learnt how to position GenAI as one tool within a broader, critical design workflow.

“It was a good introduction to an AI tool I’ve heard lots about but never used. I feel like I’ve walked away being able to use the AI tool on my own now,” said one of the Future Service Studio participants.

Partnering with industry

Jeremy Walker played a key role in shaping the focus on real-world services and experiences. Working closely with Dr Tan, Jeremy ensured that speculative projects and workshop activities were grounded in current industry needs.

“The future isn’t something that happens to industry, it’s something they design, whether they’re conscious of it or not,” says Jeremy Walker.

“Every service organisation is already making decisions that shape the next ten years. The question is whether you want to be the author or the subject. AI can change that equation allowing us to research, prototype and stress-test decisions against a much wider range of futures, designing with much greater foresight than we have ever had access to before.”

For industry participants, the workshops offered a low‑risk environment to test ideas, engage with alternative futures and build capability in AI‑enabled design methods.

Advanced AI workflows with international collaborators 

The program concluded with a masterclass on advanced generative AI workflows, co‑run with Research Associates Jin Hyeok Park and Hyeong Jun Won from Hongik University in Seoul. Participants were introduced to Flux and ComfyUI, open‑source tools for AI image generation. Unlike traditional prompt‑based systems, these tools allow designers to build visual pipelines that reveal how images are created, offering greater control and opportunities for iteration.