Social Media Networks and Communities

Overview

This unit examines the communication practices within groups and communities that exist predominantly on social media platforms. They will critically analyse network and community formation on social media and how these work on an individual, collective level and within broader media ecologies. Students will present research and analysis about the cultural, political and technological aspects of online social lives and their connection with mediated and lived experiences.

Learning outcomes

Teaching methods

Hawthorn

Assessment

Content

• Communication and cultural practices within social media groups and communities
• Experimenting with social media affordances to engage ethically with communities
• Cultural, political and technological aspects of online social lives and their connection with mediated and lived experiences.
• Social media influence, branding and engagement and interaction with social media groups
• Social media and political engagement through networked communication practices
• Professional and ethical responsibilities of communicating and sharing within social media groups
• Graduate Attribute – Communication Skills: Verbal communication
• Graduate Attribute – Communication Skills: Communicating using different media
• Graduate Attribute – Teamwork Skills: Collaboration and negotiation
• Graduate Attribute – Teamwork Skills: Teamwork roles and processes
• Graduate Attribute – Digital Literacies: Information literacy
• Graduate Attribute – Digital Literacies: Technical literacy