General information

Overview

The Bachelor of Business Analytics develops the skillset and knowledge on data-driven business principles and business analytics, empowering students to drive innovation by applying the appropriate technological solution and data-driven analysis to approach complex problems. This course prepares graduates for current and future challenges, enhancing their career readiness through the development of the essential analytical, technical, critical thinking, business acumen, communication and leadership skills. Students learn to lead in technology driven environments and to contribute effectively to organisational success.

Double degree options

You can also study the Bachelor of Business Analytics in a double degree with Applied Innovation, Business, Laws and Cyber Security.

Study structure

Successful completion of the Bachelor of Business Analytics requires students to complete units of study to the value of 300 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.

  • Full-time study: 100 credit points/eight standard units of study per year

  • Part-time study: 50 credit points/four standard units of study per year

  • One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)

  • See the course planner for an example degree structure.

  • Full-time study: 100 credit points/eight standard units of study per year

  • One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)

  • See the course planner for an example degree structure.

Units of study Unit code
Core units
Business Digitalisation
Core unit , 12.5 credit points
INF10024
Data Management and Analytics
Core unit , 12.5 credit points
INF10025
Contemporary Management Principles
Core unit , 12.5 credit points
MGT10009
Creative Mindset and Entrepreneurship
Core unit , 12.5 credit points
BUS10015
Business Data Analytics Project
Core unit , 12.5 credit points
INF10027
Systems Analysis and Design
Core unit , 12.5 credit points
INF20029
Big Data Management
Core unit , 12.5 credit points
INF20016
Business Digitalisation Industry Project
Core unit , 12.5 credit points
INF30027
Units of study Unit code
Cyber Security for Business
Major unit, 12.5 credit points
INF20031
Ethics and Governance of Technology Innovation
Major unit, 12.5 credit points
INF20032
Cloud Approaches for Enterprise Systems
Major unit, 12.5 credit points
INF20030
IT Program and Project Management
Major unit, 12.5 credit points
INF30033
Business Intelligence and Data Visualisation
Major unit, 12.5 credit points
INF30004
Agile Methods for Business Analysis
Major unit, 12.5 credit points
INF30034
Business Process Modelling
Major unit, 12.5 credit points
INF30035
Predictive Analytics
Major unit, 12.5 credit points
INF30036
Units of study Unit code
Introduction to Programming
Major unit, 12.5 credit points
COS10009
Ethics and Governance of Technology Innovation
Major unit, 12.5 credit points
INF20032
Malware Analysis
Major unit, 12.5 credit points
COS20030
IT Program and Project Management
Major unit, 12.5 credit points
INF30033
Cyber Security Management Consulting
Major unit, 12.5 credit points
INF30037
Business Intelligence and Data Visualisation
Major unit, 12.5 credit points
INF30004
IT Security
Major unit, 12.5 credit points
COS30015
Cyber Security Ethics, Law and Policy
Major unit, 12.5 credit points
LAW30030

Choose from a combination of the following course components to complete 100 credit points of other study. Students may also select elective units (12.5 credit points each).

A co-major is a major in a field of study outside this course. You can choose one in addition to a first major. Co-majors will not be named on your testamur certificate however, they will be shown on your transcript of results.

  • Accounting 
  • Advertising 
  • Animation 
  • Biotechnology 
  • Business Analytics and Analysis 
  • Cinema and Screen Studies 
  • Climate and Social Justice 
  • Computer Science 
  • Creative Writing and Literature 
  • Criminology 
  • Data Analytics 
  • Digital Advertising Technology 
  • Entrepreneurship and Innovation 
  • Environmental Science 
  • Environmental Sustainability 
  • Ethics and Technology 
  • Finance 
  • Financial Planning 
  • Games and Interactivity 
  • Global Studies 
  • History 
  • Human Resource Management 
  • Indigenous Studies 
  • Information Systems 
  • Journalism 
  • Logistics and Supply Chain Management 
  • Management 
  • Marketing 
  • Media Industries 
  • Neuroscience 
  • Perspectives on Globalisation 
  • Philosophy 
  • Politics and International Relations 
  • Politics, Power and Technology 
  • Professional and Creative Writing 
  • Professional Writing and Editing 
  • Psychology 
  • Public Relations 
  • Screen Production 
  • Screen Studies and Popular Culture 
  • Social Media 
  • Space Technology 
View co-major units

Minors are a structured set of 4 units or 50 credit points and may be chosen from any field of study.

  • Accounting 
  • Advertising 
  • Applied Mathematics 
  • Applied Psychology 
  • Architecture 
  • Aviation 
  • Biomedical Science 
  • Biotechnology 
  • Branded Environments 
  • Chemistry 
  • Cinema and Screen Studies 
  • Climate and Social Justice 
  • Communication Design 
  • Computer Science 
  • Creative Writing 
  • Criminology 
  • Data Analytics 
  • Data Science 
  • Design History and Theory 
  • Design Principles and Processes 
  • Digital Marketing 
  • Diversity and Multiculturalism 
  • Editing 
  • Engineering 
  • Entrepreneurship 
  • Ethics and Technology 
  • Film and Television Theory 
  • Finance 
  • Games and Interactivity 
  • Health Statistics 
  • Healthy Societies 
  • Higher Mathematics 
  • History 
  • Human Resource Management 
  • Indigenous Studies 
  • Industrial Design 
  • Information and Communication Technology 
  • Innovation 
  • Interior Architecture 
  • Interior Documentation and Construction 
  • International Relations and Security 
  • Journalism 
  • Literature 
  • Management 
  • Management for Health 
  • Managing Information Systems 
  • Managing Information Systems 
  • Marketing 
  • Media Industries 
  • Motion Design 
  • Neuroscience 
  • Nutrition 
  • Perspectives on Globalisation 
  • Philosophy 
  • Photomedia 
  • Physics 
  • Politics and International Relations 
  • Professional and Creative Writing 
  • Public Relations 
  • Screen Studies and Popular Culture 
  • Social Impact 
  • Social Media 
  • Sociology 
  • Space Technology Minor 
  • Sports Management 
  • Tourism 
  • UX Interaction Design 
  • Web Development 
View minor units

You'll get paid to work in an area related to your field of study for either 6 or 12 months, where you'll combine hands-on learning with academic submissions, workplace reflection and feedback from your host organisation. Most students undertake their placements in the third year of their degree, so you’ll want to map out your electives as soon as you can and register for a placement at least 6 months before your preferred start date.

Units of study Unit code
Professional placement - Major (12 months)
Work Experience in Industry A
Practical unit, 25.0 credit points
WEI20001
Integrated Professional Placement A - Information Systems
Academic unit, 25.0 credit points
INF20019
Work Experience in Industry B
Practical unit, 25.0 credit points
WEI20002
Integrated Professional Placement B - Information Systems
Academic unit, 25.0 credit points
INF20020
or
Professional placement - Minor (6 months)
Work Experience in Industry A
Practical unit, 25.0 credit points
WEI20001
Integrated Professional Placement A - Information Systems
Academic unit, 25.0 credit points
INF20019

These recommended elective units can deepen your understanding of your chosen major or an area of interest. A full list of available elective units can be found upon enrolment.

  • COS10005 Web Development
  • COS10009 Introduction to Programming
  • DDD10007 Introduction to Design Principles and Processes
  • ENT10002 Creativity and Innovation
  • FIN10002 Financial Statistics
  • FIN30016 Management of Investment Portfolios
  • FIN30020 Alternative Investments
  • HRM20016 Dynamics of Diversity in Organisations
  • HRM20017 Managing Workplace Relations
  • ICT20005 IT for Social Impact Project
  • INF20016 Big Data Management
  • INF20030 Cloud Approaches for Enterprise Systems
  • INF30004 Business Intelligence and Data Visualisation
  • INF30015 Knowledge Management and Analytics
  • LAW20019 Law of Commerce
  • LAW20045 Finance Law
  • MGT10010 Ethics of Innovation
  • MGT20007 Organisational Behaviour
  • MGT30005 Strategic Planning
  • SCM20003 Global Logistics and Supply Chain Management
Find more detail about elective units

Outcomes and course rules

Learning outcomes

On successful completion of this Course students will be able to:

  • Apply and integrate knowledge and principles applicable to business, business analytics, process analysis, and technology-driven solutions to inform and improve practice in a range of industry contexts
  • Critically analyse and interpret data from diverse sources using appropriate methodologies to inform business decision-making and provide actionable insights
  • Apply comprehensive cognitive and technical skills to analyse complex business and technological problems to propose innovative technology-driven solutions for complex organisational challenges
  • Evaluate ethical and professional standards, demonstrating cultural responsiveness and social responsibility, to support diversity and equity on gender, multiculturalism and Indigeneity in technology-driven environments
  • Develop intellectual independence as life-long reflective learners who understand the implications of emerging technologies for business and social environments
  • Work collaboratively within teams, exercising professional communication and interpersonal skills within broad project parameters

Career opportunities

Graduates of the Bachelor of Business Analytics program are well-positioned to pursue a diverse range of professional opportunities within fields that necessitate a synthesis of business acumen, business analytics proficiency, and technological expertise. Potential career pathways include roles such as business analyst, data analyst, and business intelligence specialist, as well as positions in project management, solution architecture, and consultancy. The program's emphasis on the acquisition of practical skills and industry-relevant knowledge equips graduates to make substantive contributions to data-driven decision-making and foster innovation within organisations, thereby enhancing their career readiness for the evolving demands of the contemporary professional landscape.

Professional recognition

The  Bachelor of Business Analytics is accredited by the Australian Computer Society (ACS) at the professional level.

Course rules

To qualify for the Bachelor of Business Analytics students must complete 300 credit points comprising of:

  • eight (8) core units of study (100 credit points) AND
  • eight (8) units of study from the course discipline major (100 credit points) AND
  • other studies comprising of a co-major, minor/s, advanced minor and/or electives (100 credit points).
     

Domestic students also have an opportunity to undertake a WIL Professional Placement. Please note that due to government regulation international students holding a student visa are not able to undertake Professional Placements in this course.

Students may not complete more than 125 credit points (normally 10 units) at Introductory Level. A unit of study can only be counted once, where units are shared between majors and/or minors, students must choose an approved alternate.

International students who successfully gain a placement through the selection process will be required to change courses to a relevant Professional degree if this be feasible , in order to complete a placement and should consider any visa and extended study duration implications prior to applying. Professional Placements are subject to a competitive selection process.

Volume of learning

The Bachelor of Business Analytics consists of 300 credit points. Units normally carry 12.5 credit points (cps). A standard annual full-time load comprises 100 credit points and a standard annual part-time load comprises 50 credit points).

The volume of learning of the Bachelor of Business Analytics is typically 3 years.

For students who complete a Professional Placement the Bachelor of Business Analytics consists of 337.5-375 credit points. Units normally carry 12.5 credit points. A standard annual full-time student load comprises 100 credit points, and a standard part-time load comprises 50 credit points.

The volume of learning of the Bachelor of Business Analytics with a 6-month placement is typically 3.5 years.

The volume of learning of the Bachelor of Business Analytics with a 12-month placement is typically 4 years.

Professional placements

Students who undertake a 12-month professional placement are subject to the following course rules and must complete 375 credit points comprising:

  • eight [8] Core units of Study (100 credit points) AND
  • eight [8] units of study from the from the course discipline major (100 credit points) AND
  • four [4] Professional Placement units (100 credit points) AND
  • six [6] units of study comprising an Advanced Minor, Minor or electives (75 credit points).

Students who elect to undertake a 6 month professional placement are subject to the following course rules and must complete 337.5 credit points comprising:

  • eight [8] Core units of Study (100 credit points) AND
  • eight [8] units of study from the course discipline discipline major (100 credit points) AND
  • two [2] Professional Placement units (50 credit points) AND
  • seven [7] units of study comprising an Advanced Minor, Minor or electives (87.5 credit points).

Maximum Academic Credit

The maximum level of credit that can be granted for the Bachelor of Business Analytics is 150 credit points (normally 12 units).

Admission criteria

Information about Swinburne's general admission criteria can be found at Admissions at Swinburne - Higher Education webpage.

Interested in the Bachelor of Business Analytics?

From state-of-the-art facilities to opportunities to engage with industry – this course is designed with your future in mind. Let's get started.

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