Bachelor of Business Analytics/ Bachelor of Business | Course Handbook

General Information

Overview

Learn how to analyse and interpret business data, identify patterns and spot opportunities. Tailor your path with a broad range of business majors, experience hands-on learning and develop your digital skills to solve people, process, technology and strategy challenges.

Study structure

Successful completion of the Bachelor of Business Analytics/ Bachelor of Business requires students to complete units of study to the value of 400 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.

Full-time study: 100 credit points/eight standard units of study per year
Part-time study: 50 credit points/four standard units of study per year
One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
See the course planner for an example degree structure

Core units

300 credit points

Bachelor of Business Analytics


Core units
Business Data Analytics Project Core unit , 12.5 credit points	INF10027
Business Digitalisation Core unit , 12.5 credit points	INF10024
Data Management and Analytics Core unit , 12.5 credit points	INF10025
Big Data Management Core unit , 12.5 credit points	INF20016
Systems Analysis and Design Core unit , 12.5 credit points	INF20029
Business Digitalisation Industry Project Core unit , 12.5 credit points	INF30027

Bachelor of Business


Core units
Financial Information for Decision Making Core unit , 12.5 credit points	ACC10007
Economics for Business Decision Making Core unit , 12.5 credit points	ECO10005
Business Digitalisation Core unit , 12.5 credit points	INF10024
Contemporary Management Principles Core unit , 12.5 credit points	MGT10009
Marketing and the Consumer Experience Core unit , 12.5 credit points	MKT10009
Creative Mindset and Entrepreneurship Core unit , 12.5 credit points	BUS10015
Business Consulting Project Core unit , 12.5 credit points	BUS30032
Business Practice Core Option* Core unit

Bachelor of Business Analytics majors and units

100 credit points

Business Analysis

Units of study	Unit code
Cyber Security for Business Major unit, 12.5 credit points	INF20031
Ethics and Governance of Technology Innovation Major unit, 12.5 credit points	INF20032
Cloud Approaches for Enterprise Systems Major unit, 12.5 credit points	INF20030
IT Program and Project Management Major unit, 12.5 credit points	INF30033
Business Intelligence and Data Visualisation Major unit, 12.5 credit points	INF30004
Agile Methods for Business Analysis Major unit, 12.5 credit points	INF30034
Business Process Modelling Major unit, 12.5 credit points	INF30035
Predictive Analytics Major unit, 12.5 credit points	INF30036

Cyber Security Management

Units of study	Unit code
Introduction to Programming Major unit, 12.5 credit points	COS10009
Ethics and Governance of Technology Innovation Major unit, 12.5 credit points	INF20032
Malware Analysis Major unit, 12.5 credit points	COS20030
IT Program and Project Management Major unit, 12.5 credit points	INF30033
Cyber Security Management Consulting Major unit, 12.5 credit points	INF30037
Business Intelligence and Data Visualisation Major unit, 12.5 credit points	INF30004
IT Security Major unit, 12.5 credit points	COS30015
Cyber Security Ethics, Law and Policy Major unit, 12.5 credit points	LAW30030

Bachelor of Business majors and units

100 credit points

Accounting

Units of study	Unit code
Financial Information Systems Major unit, 12.5 credit points, 100 hours	ACC10008
Financial Statistics Major unit, 12.5 credit points	FIN10002
Management Accounting for Planning and Control Major unit, 12.5 credit points	ACC20007
Company Accounting Major unit, 12.5 credit points	ACC20013
Financial Management Major unit, 12.5 credit points	FIN20014
Auditing Major unit, 12.5 credit points	ACC30010
Taxation Major unit, 12.5 credit points	ACC30005
Accounting Theory Major unit, 12.5 credit points	ACC30008

Business Administration

Units of study	Unit code
Business for Sustainability, Social Change and Impact Major unit, 12.5 credit points	BUS10014
Managing Workplace Relations Major unit, 12.5 credit points	HRM20017
Organisational Behaviour Major unit, 12.5 credit points	MGT20007
Big Data Management Major unit, 12.5 credit points	INF20016
Law of Commerce Major unit, 12.5 credit points	LAW20019
Knowledge Management and Analytics Major unit, 12.5 credit points	INF30015
Strategic Planning Major unit, 12.5 credit points	MGT30005
Project Management Essentials Major unit, 12.5 credit points	PRM30001

Entrepreneurship

Units of study	Unit code
Business for Sustainability, Social Change and Impact Major unit, 12.5 credit points	BUS10014
Ideas, Opportunities and Ventures Major unit, 12.5 credit points	ENT10005
Technology Commercialisation Major unit, 12.5 credit points	ENT10006
Lean Startup Fundamentals Major unit, 12.5 credit points	ENT20006
Entrepreneurial Sandpit Major unit, 12.5 credit points	ENT20009
New Venture Funding Major unit, 12.5 credit points	ENT20008
Entrepreneurship Launchpad Major unit, 12.5 credit points	ENT30015
Startup Ecosystems in Action Major unit, 12.5 credit points	ENT30016

Finance

Units of study	Unit code
Business for Sustainability, Social Change and Impact Major unit, 12.5 credit points	BUS10014
Financial Statistics Major unit, 12.5 credit points	FIN10002
Financial Management Major unit, 12.5 credit points	FIN20014
Ethics and International Finance Major unit, 12.5 credit points	FIN20016
Financial Risk Management Major unit, 12.5 credit points	FIN30014
Management of Investment Portfolios Major unit, 12.5 credit points	FIN30016
Alternative Investments Major unit, 12.5 credit points	FIN30020
Fixed Income and Debt Markets Major unit, 12.5 credit points	FIN30021

Human Resource Management

Units of study	Unit code
Human Resource Practices Major unit, 12.5 credit points	HRM10004
Business for Sustainability, Social Change and Impact Major unit, 12.5 credit points	BUS10014
Managing Workplace Relations Major unit, 12.5 credit points	HRM20017
Dynamics of Diversity in Organisations Major unit, 12.5 credit points	HRM20016
Organisational Behaviour Major unit, 12.5 credit points	MGT20007
Digital Management and the Future of Work Major unit, 12.5 credit points	HRM30012
Human Resource Analytics Major unit, 12.5 credit points	HRM30011
Law of Employment Major unit, 12.5 credit points	LAW30005

Logistics and Supply Chain Management

Units of study	Unit code
Global Logistics and Supply Chain Management Major unit, 12.5 credit points	SCM20003
Business for Sustainability, Social Change and Impact Major unit, 12.5 credit points	BUS10014
Procurement Management Major unit, 12.5 credit points	SCM20002
Operations Management Major unit, 12.5 credit points	SCM20001
Big Data Management Major unit, 12.5 credit points	INF20016
Cloud Approaches for Enterprise Systems Major unit, 12.5 credit points	INF20030
Understanding Risk Management Major unit, 12.5 credit points	SCM30002
Transportation Management Major unit, 12.5 credit points	SCM30001

Management

Units of study	Unit code
Ethics of Innovation Major unit, 12.5 credit points	MGT10010
Business for Sustainability, Social Change and Impact Major unit, 12.5 credit points	BUS10014
Organisational Behaviour Major unit, 12.5 credit points	MGT20007
Business, Society and Sustainability Major unit, 12.5 credit points	MGT20008
Project Management Essentials Major unit, 12.5 credit points	PRM30001
Leadership Practice and Skills Major unit, 12.5 credit points	MGT30008
Strategic Planning Major unit, 12.5 credit points	MGT30005
Digital Management and the Future of Work Major unit, 12.5 credit points	HRM30012

Marketing

Units of study	Unit code
Business for Sustainability, Social Change and Impact Major unit, 12.5 credit points	BUS10014
Marketing and Innovation Major unit, 12.5 credit points	MKT20031
Marketing Research and Analytics Major unit, 12.5 credit points	MKT20019
Integrated Marketing Communication Major unit, 12.5 credit points	MKT20021
Marketing Insights Major unit, 12.5 credit points	MKT30018
Consumer Behaviour Major unit, 12.5 credit points	MKT20025
Frontiers in Digital Marketing Major unit, 12.5 credit points	MKT20032
Marketing Strategy and Planning Major unit, 12.5 credit points	MKT30016

Sports Management

Units of study	Unit code
The Sports Industry Major unit, 12.5 credit points	SPO10001
Business for Sustainability, Social Change and Impact Major unit, 12.5 credit points	BUS10014
Building Sport Brands Major unit, 12.5 credit points	SPO20001
Sport, Media and Technology Major unit, 12.5 credit points	SPO20004
Sport Business Analytics Major unit, 12.5 credit points	SPO20003
Sport and Sustainability Major unit, 12.5 credit points	SPO30004
Leading Sport Organisations Major unit, 12.5 credit points	SPO30001
Future of Sport Major unit, 12.5 credit points	SPO30003

Recommended elective units

100 credit points

These recommended elective units can deepen your understanding of your chosen major or an area of interest. A full list of available elective units can be found upon enrolment.

Bachelor of Business

Accounting major

ACC30009 Analysis for Competitive Advantage
ECO20003 Managerial Economics and Strategy
ECO20004 Macroeconomic Policy
ECO30003 Data Analysis and Econometrics
FIN30014 Financial Risk Management
FIN30016 Management of Investment Portfolios
FIN30020 Alternative Investments
HRM20016 Dynamics of Diversity in Organisations
HRM20017 Managing Workplace Relations
INF20029 Digital Business Analysis and Design
INF30036 Business Analytics and Artificial Intelligence
LAW10004 Introduction to Business Law
LAW20019 Law of Commerce
LAW20045 Finance Law
MGT10010 Ethics of Innovation
MGT20007 Organisational Behaviour
MGT30005 Strategic Planning
MKT30018 Marketing Insights

Business Administration major

FIN30020 Alternative Investments
HRM10003 Human Resource Management
HRM20016 Dynamics of Diversity in Organisations
HRM20017 Managing Workplace Relations
INF10026 First Year Industry Project
INF20011 Mobile Business and Social Media
INF20029 Digital Business Analysis and Design
INF20031 Cybersecurity for Business
INS10002 Unlearning the Past: Indigenous Australian History
LAW10004 Introduction to Business Law
LAW20019 Law of Commerce
LAW20045 Finance Law
MGT10010 Ethics of Innovation
MGT20007 Organisational Behaviour
MGT30005 Strategic Planning
MKT30018 Marketing Insights
PUB30001 Events Management

Entrepreneurship major

ACC30003 Forensic Accounting
BUS20009 Professional Internship - Business
CAR20001 Future Work Skills
FIN20014 Financial Management
FIN30014 Financial Risk Management
FIN30020 Alternative Investments
HRM20016 Dynamics of Diversity in Organisations
ICT20005 IT for Social Impact Project
INF20029 Digital Business Analysis and Design
INF30036 Business Analytics and Artificial Intelligence
INS10002 Unlearning the Past: Indigenous Australian History
LAW10004 Introduction to Business Law
LAW20019 Law of Commerce
MDA20030 Communicating with AI
MGT10010 Ethics of Innovation
MGT20007 Organisational Behaviour
MGT20008 Business, Society and Sustainability
MGT30005 Strategic Planning

Finance major

ACC10008 Financial Information Systems
ACC20013 Company Accounting
ACC30005 Taxation
ACC30010 Auditing
CAR20001 Future Work Skills
ECO20003 Managerial Economics and Strategy
ECO30003 Data Analysis and Econometrics
FIN10002 Financial Statistics
HRM10004 Human Resource Practices
HRM20016 Dynamics of Diversity in Organisations
HRM20017 Managing Workplace Relations
INF20016 Big Data Management
INF20029 Digital Business Analysis and Design
INF30036 Business Analytics and Artificial Intelligence
LAW10004 Introduction to Business Law
LAW20019 Law of Commerce
MGT10010 Ethics of Innovation
MGT20008 Business, Society and Sustainability

Financial Planning major

ECO20003 Managerial Economics and Strategy
ECO20004 Macroeconomic Policy
ECO30003 Data Analysis and Econometrics
FIN20016 Ethics and International Finance
FIN30014 Financial Risk Management
FIN30016 Management of Investment Portfolios
FIN30020 Alternative Investments
INF10025 Data Management and Analytics
INF20016 Big Data Management
INF20029 Digital Business Analysis and Design
INF30004 Business Intelligence and Data Visualisation
INF30036 Business Analytics and Artificial Intelligence
LAW10004 Introduction to Business Law
LAW20019 Law of Commerce
LAW20045 Finance Law
MGT10010 Ethics of Innovation
MGT20008 Business, Society and Sustainability
PUB30001 Events Management

Human Resource Management major

ACC10008 Financial Information Systems
ACC30009 Analysis for Competitive Advantage
BUS20009 Professional Internship - Business
CAR20001 Future Work Skills
ECO20003 Managerial Economics and Strategy
ENT10006 Technology Commercialisation
INF20011 Mobile Business and Social Media
INF20029 Digital Business Analysis and Design
INS10002 Unlearning the Past: Indigenous Australian History
LAW10004 Introduction to Business Law
LAW20019 Law of Commerce
LAW20045 Finance Law
MGT10010 Ethics of Innovation
MGT20008 Business, Society and Sustainability
MGT30005 Strategic Planning
PUB30001 Events Management
SOC10004 Sociological Foundations

Logistics and Supply Chain Management major

ACC10008 Financial Information Systems
ACC20013 Company Accounting
BUS20009 Professional Internship - Business
CAR20001 Future Work Skills
ECO20003 Managerial Economics and Strategy
ECO20004 Macroeconomic Policy
FIN30020 Alternative Investments
HRM20017 Managing Workplace Relations
ICT20005 IT for Social Impact Project
INB10002 International Business Operations
INF10026 First Year Industry Project
INF20031 Cybersecurity for Business
LAW10004 Introduction to Business Law
LAW20019 Law of Commerce
LAW20045 Finance Law
MGT10010 Ethics of Innovation
MGT20008 Business, Society and Sustainability
POL10002 International Politics
SCM20003 Global Logistics and Supply Chain Management
SOC10004 Sociological Foundations

Management major

ACC10008 Financial Information Systems
ACC20013 Company Accounting
ACC30003 Forensic Accounting
BUS20009 Professional Internship - Business
CAR20001 Future Work Skills
ECO20003 Managerial Economics and Strategy
ECO20004 Macroeconomic Policy
ENT10006 Technology Commercialisation
FIN30020 Alternative Investments
HRM20016 Dynamics of Diversity in Organisations
ICT20005 IT for Social Impact Project
INF20031 Cybersecurity for Business
LAW10004 Introduction to Business Law
LAW20019 Law of Commerce
LAW20045 Finance Law
PUB30001 Events Management
SCM20003 Global Logistics and Supply Chain Management
SOC10004 Sociological Foundations

Marketing major

ACC10008 Financial Information Systems
BUS20009 Professional Internship - Business
CAR20001 Future Work Skills
ECO20003 Managerial Economics and Strategy
ENT10006 Technology Commercialisation
FIN10002 Financial Statistics
HRM20016 Dynamics of Diversity in Organisations
ICT20005 IT for Social Impact Project
INF10025 Data Management and Analytics
INF20011 Mobile Business and Social Media
INF20016 Big Data Management
INF30004 Business Intelligence and Data Visualisation
INF30036 Business Analytics and Artificial Intelligence
INS10002 Unlearning the Past: Indigenous Australian History
LAW10004 Introduction to Business Law
LAW20019 Law of Commerce
LAW20045 Finance Law
MGT10010 Ethics of Innovation
PUB30001 Events Management

Sports Management major

ENT10005 Ideas, Opportunities and Ventures
INF20011 Mobile Business and Social Media
MDA20003 Networked Selves
MDA20009 Digital Communities
MDA20011 Sports/Advertising/Media
MDA20014 Media and Social Impact
MDA20025 National Media in A Globalised World
MKT20019 Marketing Research and Analytics
MKT20021 Integrated Marketing Communication
MKT20025 Consumer Behaviour
MKT20031 Marketing and Innovation
PRM30001 Project Management Essentials

Bachelor of Business Analytics

Business Analysis major

COS10005 Web Development
COS10009 Introduction to Programming
DDD10007 Introduction to Design Principles and Processes
ENT10002 Creativity and Innovation
FIN10002 Financial Statistics
FIN30016 Management of Investment Portfolios
FIN30020 Alternative Investments
HRM20016 Dynamics of Diversity in Organisations
HRM20017 Managing Workplace Relations
ICT20005 IT for Social Impact Project
INF20016 Big Data Management
INF20030 Cloud Approaches for Enterprise Systems
INF30004 Business Intelligence and Data Visualisation
INF30015 Knowledge Management and Analytics
LAW20019 Law of Commerce
LAW20045 Finance Law
MGT10010 Ethics of Innovation
MGT20007 Organisational Behaviour
MGT30005 Strategic Planning
SCM20003 Global Logistics and Supply Chain Management

Cybersecurity major

CHE10007 Introduction to Forensic Science
COS30008 Data Structures and Patterns
COS30017 Software Development for Mobile Devices
COS30031 Games Programming
COS30043 Interface Design and Development
COS30045 Data Visualisation
COS40003 Concurrent Programming
CRI10002 Fundamentals of Criminology
FOR10001 Introduction to Forensic Psychology
ICT20025 ICT Design Project
MTH00007 Preliminary Mathematics
MTH10012 Calculus and Applications
MTH10013 Linear Algebra and Applications
MTH20015 Modelling Nature’s Non-Linearity
MTH20016 Quantitative Prediction
MTH30001 Stochastic Modelling
MTH30003 Numerical and Computational Mathematics
MTH30006 Optimisation
SWE30009 Software Testing and Reliability
SWE30011 IoT Programming
TNE30018 Enterprise Network Server Administration
TNE30023 Advanced Switching

Find more detail about elective units

Learning outcomes

On successful completion of this course students will be able to:

Bachelor of Business Analytics

Apply and integrate knowledge and principles applicable to business, business analytics, process analysis, and technology driven solutions to inform and improve practice in a range of industry contexts
Critically analyse and interpret data from diverse sources using appropriate methodologies to inform business decision-making and provide actionable insights
Apply comprehensive cognitive and technical skills to analyse complex business and technological problems to propose innovative technology-driven solutions for complex organisational challenges
Evaluate ethical and professional standards, demonstrating cultural responsiveness and social responsibility, to support diversity and equity on gender, multiculturalism and Indigeneity in technology-driven environments
Develop intellectual independence as life-long reflective learners who understand the implications of emerging technologies for business and social environments
Work collaboratively within teams, exercising professional communication and interpersonal skills within broad project parameters

Bachelor of Business

Apply and integrate business-relevant knowledge, theories, concepts, technologies, practices and processes
Obtain, analyse and interpret relevant information and data to make informed business decisions
Formulate innovative and sustainable solutions to business problems
Articulate a line of reasoning demonstrating cultural responsiveness and critically analyse and offer authentic solutions to ethical challenges in business
Effectively communicate business arguments and reasoning to a range of audiences
Build on business and digital skills to continuously develop the intellectual independence to be critical and reflective learners
Work collaboratively and purposefully in teams to achieve a common goal

Career opportunities

Graduates of the Bachelor of Business Analytics/Bachelor of Business program can pursue careers as business analysts, management consultants, market researchers, project managers, and data analysts. They might also work as financial analysts, operations managers, marketing managers, or business development managers. Additionally, their dual expertise prepares them for roles such as strategy consultants, business intelligence analysts, and product managers, where they can integrate business acumen with analytical insights to drive organisational succes

Professional recognition

The Bachelor of Business Analytics is accredited by the Australian Computer Society (ACS) at the professional level.

The Bachelor of Business (with a Finance Major) is recognised under the CFA Institute Affiliated University and covers at least 70% of topics contained within the Level I CFA program Candidate Body of Knowledge (CBOK) topics including CFA Institute Codes of Ethics and Standards of Professional Conduct.

Course rules

To qualify for the Bachelor of Business Analytics / Bachelor of Business students must complete 400 credit points as follows:

Six [6] Business Analytics core units (75 credit points) AND
Four (4) Business Fundamentals core units of study (50 credit points) AND
Three (3) Business Practice core units of study (37.5 credit points) AND
Eight (8) units of study from a Business Analytics discipline major (100 credit points) AND
Eight to Nine (8 to 9) units of study from a Business discipline major (100 to 112.5 credit points) AND
Two to Three (2 to 3) elective units (25 to 37.5 credit points)

Students may not complete more than 150 credit points (normally 12 units) at Introductory Level. A unit of study can only be counted once, where units are shared between majors and/or minors, students must choose an approved alternate.

Domestic students also have an opportunity to undertake a WIL Professional Placement. This option is not available to International Students.

Please Note: A unit of study can only be counted once, where units are shared between majors and/or minors, students must choose an approved alternate

Professional placements

Professional Placements are subject to a competitive selection process. Students who undertake a 12-month professional placement are subject to the following course rules and must complete 500 credit points comprising:

Six [6] Business Analytics core units (75 credit points) AND
Four (4) Business Fundamentals core units of study (50 credit points) AND
Three (3) Business Practice core units of study (37.5 credit points) AND
Eight (8) units of study from a Business Analytics discipline major (100 credit points) AND
Eight to Nine (8 to 9) units of study from a Business discipline major (100 to 112.5 credit points) AND
Two to Three (2 to 3) elective units (25 to 37.5 credit points) AND
Four [4] Professional Placement units (100 credit points)

Students who elect to undertake a 6-month professional placement are subject to the following course rules and must complete 450 credit points comprising:

Six [6] Business Analytics core units (75 credit points) AND
Four (4) Business Fundamentals core units of study (50 credit points) AND
Three (3) Business Practice core units of study (37.5 credit points) AND
Eight (8) units of study from a Business Analytics discipline major (100 credit points) AND
Eight to Nine (8 to 9) units of study from a Business discipline major (100 to 112.5 credit points) AND
Two to Three (2 to 3) elective units (25 to 37.5 credit points) AND
Two [2] Professional Placement units (50 credit points)

Volume of Learning

The Bachelor of Business Analytics / Bachelor of Business consists 400 credit points. A standard annual full-time load comprises eight (8) units (100cp), and a standard annual part-time load comprises four (4) units (50cp).

The volume of learning of the Bachelor of Business Analytics / Bachelor of Business is typically 4 years.

For students who complete a Professional Placement the Bachelor of Business Analytics / Bachelor of Business consists of 450-500 credit points. Units normally carry 12.5 credit points. A standard annual full-time student load

comprises 100 credit points, and a standard part-time load comprises 50 credit points.

The volume of learning of the Bachelor of Business Analytics / Bachelor of Business with a 6 month placement is typically 4.5 years.

The volume of learning of the Bachelor of Business Analytics / Bachelor of Business with a 12 month placement is typically 5 years.

Maximum Academic Credit

The maximum level of credit that can be granted for the Bachelor of Business Analytics / Bachelor of Business is 200 credit points (normally 16 units), 100 credit points maximum from each discipline.

Admission criteria

Information about Swinburne's general admission criteria can be found at Admissions at Swinburne - Higher Education webpage.

Interested in the Bachelor of Business Analytics/ Bachelor of Business?

From state-of-the-art facilities to opportunities to engage with industry – this course is designed with your future in mind. Let's get started.

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