Media Economy: Markets, Culture, Power

MDA70002 12.5 Credit Points Hawthorn

Duration

  • One Semester

On-campus unit delivery combines face-to-face and digital learning.

Aims and objectives

The aim of this unit is to ‘follow the money’ to understand how culture is made, produced and distributed. Issues to be discussed include the digital value gap, monetization, precarity, ad-blocking, and buy-vs.-rent models. We will also study the experiences of workers within the media industries and how they mobilize around labour issues. The emphasis of this unit is on evidence-based analysis, research, and critical thinking; students do not require economic training or quantitative skills.

Students who successfully complete this unit will be able to:
1. Use media and communications research methods to analyse the business models of media companies
2. Assess and explain the relationship between markets, culture and power in specific areas of the media industries
3. Engage in informed, evidence-based debate about issues of labour and value in the media industries
4. Use research methods to generate theoretical and strategic solutions to key issues impacting media economies in an Australian and international context.

 

Courses with unit

This unit will not be available from 2018 and has been replaced by  MDA70005 Digital Cultures: Markets, Culture, Power