Selected major: Marketing
Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.
In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.
You’ll learn how to research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, deploy digital marketing strategy, and use data to inform marketing decisions that deliver the integrated marketing strategies.
Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.
Majors for Bachelor of Engineering (Honours):ArchitecturalBiomedicalCivilElectrical and ElectronicMechanical Product Design Robotics and MechatronicsSoftware
Majors for Bachelor of Business:AccountingBusiness AdministrationBusiness Analytics and AnalysisEntrepreneurship and InnovationFinanceFinancial Planning Human Resource ManagementLogistics and Supply Chain ManagementManagementMarketingSports Management
The Bachelor of Engineering (Honours)/Bachelor of Business offers you strong and broad knowledge of engineering and business so you can combine the two in your career.
The course incorporates graduate employability skills, developments in information technology, society's changing work patterns, sustainable design practices and the need to meet 'world best practice' in engineering.
In the Bachelor of Business, you'll develop core knowledge and skills essential to business management and operations in the 21st century. You'll complete the core and major studies from your chosen engineering and business fields of study. After five years' study, you'll graduate with a professionally accredited engineering degree and a business degree.
Build up your CV with real industry experience while you study through our Work Integrated Learning programs, which are a guaranteed part of all our bachelor degrees and can include placements, internships or industry-linked projects. In this double degree, you'll apply your learning in eight project units (one per semester) related to engineering in professionally focused, industry-linked projects.
Every international student application is considered for a scholarship
Whether you’re living in Australia or overseas, you’re automatically considered for a scholarship of up to 75% off your course fees. Please check our updated entry requirements.
Your dream course starts in 2022
See what life at Swinburne looks like for you, get the nitty gritty on start dates, receive application support, and find answers to all your Semester 1 kick-off queries.
- Semester 1 - 28 February 2022
- Semester 2 - 1 August 2022
- 3400211061 (CSP)
- 3400211063 (IFP)
A$38600 (annual for 2022)*
The indicative course fees shown in Course Search apply to international students for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.
International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.