Bachelor of Engineering (Honours)/ Bachelor of Business

with a major in Marketing – Blended learning – on-campus and digital learning

BB-ENGBUS1 Double degree including honours Hawthorn Send me a link to this course

Selected major: Marketing

Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.  

In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.

You’ll learn how to deploy traditional and digital marketing stategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, and use data to inform marketing decisions that deliver the integrated marketing strategies.  

Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.

The Bachelor of Engineering (Honours)/Bachelor of Business offers you strong and broad knowledge of engineering and business so you can combine the two in your career.

The course incorporates graduate employability skills, developments in information technology, society's changing work patterns, sustainable design practices and the need to meet 'world best practice' in engineering.

In the Bachelor of Business, you'll develop core knowledge and skills essential to business management and operations in the 21st century. You'll complete the core and major studies from your chosen engineering and business fields of study. After five years' study, you'll graduate with a professionally accredited engineering degree and a business degree.

Build up your CV with real industry experience while you study through our Work Integrated Learning programs, which are a guaranteed part of all our bachelor degrees and can include placements, internships or industry-linked projects. In this double degree, you'll apply your learning in eight project units (one per semester) related to engineering in professionally focused, industry-linked projects.

Every international student application is considered for a scholarship
Whether you’re living in Australia or overseas, you’re automatically considered for a scholarship of up to 20% off your course fees. Please check our updated entry requirements.

Start dates

Hawthorn campus

  • Semester 1 - 26 February 2024
  • Semester 2 - 29 July 2024

View application and start dates

Duration

5 Year/s

Full-time

VTAC codes

  • 3400211061 (CSP)
  • 3400211063 (IFP)

CRICOS code

107339F


Fees

A$43340 (annual for 2024)*

The indicative course fees shown in Course Search apply to international students for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.

International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.