Selected major: Marketing
Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.
In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.
You’ll learn how to research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, deploy digital marketing strategy, and use data to inform marketing decisions that deliver the integrated marketing strategies.
Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.
The Bachelor of Laws/Bachelor of Business offers you a course focused on commercial law with emphasis on intellectual property law.
As the only double degree in Victoria with this specialisation, you'll learn about trademarks, patents and designs, copyright, the prohibition of misleading or deceptive conduct and competition law.
You'll learn to think like an entrepreneur and develop the skills and knowledge essential to business management and operations.
The combination of degrees equips you with the skills to work in commercial and general legal practice, within management, and as entrepreneurs.
Work Integrated Learning is a guaranteed part of all our bachelor degrees. In this double degree, you'll complete law-related professional experience placements at organisations in Australia or overseas. You'll also be introduced to the practical aspects of legal practice through moot court scenarios and advocacy exercises. And in the Industry Consulting Project (BUS30009), you’ll team up with other students to work on a real project briefed to you by an industry partner.
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- Semester 1 - 28 February 2022
- Semester 2 - 1 August 2022
- 3400210401 (CSP)
- 3400210403 (IFP)
The practice of law
Visiting Indonesia and helping shape the university’s strategy for engaging in the region was a once-in-a-lifetime opportunity for Jack. It gave the Bachelor of Laws/Bachelor of Business student valuable practical experience and challenged him to think outside the box.
I chose Swinburne because I wanted to be part of a tight-knit community. It was important to me to know that I would have the ability to form close relationships with other students and get direct support from academics – something that I felt would be difficult in a bigger university.
Bachelor of Laws/Bachelor of Business
Swinburne business degrees are accredited by the Association to Advance Collegiate Schools of Business (AACSB) International. The alumni of AACSB accredited business schools are among the world’s most influential leaders, innovators, and entrepreneurs impacting business, government, and non-profit sectors. Only five per cent of business schools worldwide are AACSB accredited.
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.