Bachelor of Engineering (Honours)/ Bachelor of Business

with a major in Marketing – Blended learning – on-campus and digital learning

BB-ENGBUS1 Double degree including honours Hawthorn Send me a link to this course

Selected major: Marketing

Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.  

In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry. 

You’ll learn how to research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, deploy digital marketing strategy, and use data to inform marketing decisions that deliver the integrated marketing strategies.  

Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.

The Bachelor of Engineering (Honours)/Bachelor of Business offers you strong and broad knowledge of engineering and business so you can combine the two in your career.

The course incorporates graduate employability skills, developments in information technology, society's changing work patterns, sustainable design practices and the need to meet 'world best practice' in engineering.

In the Bachelor of Business, you'll develop core knowledge and skills essential to business management and operations in the 21st century. You'll complete the core and major studies from your chosen engineering and business fields of study. After five years' study, you'll graduate with a professionally accredited engineering degree and a business degree.

Build up your CV with real industry experience while you study through our Work Integrated Learning programs, which are a guaranteed part of all our bachelor degrees and can include placements, internships or industry-linked projects. In this double degree, in the Final Year Research Project 1 and 2 (Eng/Bus) (ENG40003 and ENG40004), you’ll have the opportunity to engage with our industry partners through planning and managing an innovative engineering and business research project.

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Start dates

Hawthorn campus

  • Semester 1 - 28 February 2022
  • Semester 2 - 1 August 2022

View application and start dates

Duration

5 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

  • 3400211061 (CSP)
  • 3400211063 (IFP)