Selected major: Marketing
Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.
In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.
You’ll learn how to research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, deploy digital marketing strategy, and use data to inform marketing decisions that deliver the integrated marketing strategies.
Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.
Majors for Bachelor of Engineering (Honours):ArchitecturalBiomedicalCivilElectrical and ElectronicMechanical Product Design Robotics and MechatronicsSoftware
Majors for Bachelor of Business:AccountingBusiness AdministrationBusiness Analytics and AnalysisEntrepreneurship and InnovationFinanceFinancial Planning Human Resource ManagementLogistics and Supply Chain ManagementManagementMarketingSports Management
The Bachelor of Engineering (Honours)/Bachelor of Business offers you strong and broad knowledge of engineering and business so you can combine the two in your career.
The course incorporates graduate employability skills, developments in information technology, society's changing work patterns, sustainable design practices and the need to meet 'world best practice' in engineering.
In the Bachelor of Business, you'll develop core knowledge and skills essential to business management and operations in the 21st century. You'll complete the core and major studies from your chosen engineering and business fields of study. After five years' study, you'll graduate with a professionally accredited engineering degree and a business degree.
Build up your CV with real industry experience while you study through our Work Integrated Learning programs, which are a guaranteed part of all our bachelor degrees and can include placements, internships or industry-linked projects. In this double degree, you'll apply your learning in eight project units (one per semester) related to engineering in professionally focused, industry-linked projects.
- Semester 1 - 28 February 2022
- Semester 2 - 1 August 2022
- 3400211061 (CSP)
- 3400211063 (IFP)
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.