Selected major: Marketing
Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.
In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.
You’ll learn how to deploy traditional and digital marketing stategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, and use data to inform marketing decisions that deliver the integrated marketing strategies.
Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.
Majors for Bachelor of Design:Branded EnvironmentsCommunication DesignMotion DesignPhotomediaUX Interaction Design
Majors for Bachelor of Business:AccountingBusiness AdministrationBusiness Analytics and AnalysisEntrepreneurship and InnovationFinanceFinancial PlanningHuman Resource ManagementLogistics and Supply Chain ManagementManagementMarketingSports Management
The Bachelor of Design/Bachelor of Business equips students with the knowledge and skills essential for a career that encompasses the challenging and dynamic area of design and business sectors. By undertaking this double degree, graduates will be able to capitalise on opportunities in both the design and business professions.
Work Integrated Learning is a guaranteed part of all our bachelor degrees. This double degree has two units where you’ll have the opportunity to work on industry-linked projects. In the Design Capstone Project, you’ll work on an industry-linked project relevant to your design major, and in Industry Consulting Project (BSB3009), you’ll work in teams to solve a business problem briefed to you by our industry partners.
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- Semester 1 - 26 February 2024
- Semester 2 - 29 July 2024
- 3400210721 (CSP)
- 3400210723 (IFP)
I chose Swinburne because I wanted to complete a degree that would give me practical work experience and a competitive edge over other graduates from other universities. My placement offered insight into working life and a clearer idea of the career path I'd like to take.
Bachelor of Design/Bachelor of Business
Swinburne business degrees are accredited by the Association to Advance Collegiate Schools of Business (AACSB) International. The alumni of AACSB accredited business schools are among the world’s most influential leaders, innovators, and entrepreneurs impacting business, government, and non-profit sectors. Only five per cent of business schools worldwide are AACSB accredited.
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.