Bachelor of Business (Professional)
with a major in Marketing – Blended learning – on-campus and digital learning
Selected major: Marketing
Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.
In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.
You’ll learn how to deploy traditional and digital marketing stategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, and use data to inform marketing decisions that deliver the integrated marketing strategies.
Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.
The Bachelor of Business (Professional) includes a 12-month paid work placement.
From the outset, this degree will challenge you to combine business innovation with making a positive social impact.
Select a major area of specialisation and combine it with core studies in business, management and operations to become an entrepreneurial thinker and business innovator.
This premium degree is designed so you’ll be clear on how you and your skills can contribute as an individual and as part of a team in government, for-profit and for-purpose businesses.
All our bachelor degrees include a guaranteed Work Integrated Learning opportunity, which could be a placement, internship or industry-linked project. This Professional Degree includes a mandatory 12-month paid work placement. You'll benefit from Swinburne’s unique industry partnerships, gain invaluable full-time work experience and earn credit towards your degree.
In this degree’s Industry Consulting Project (BUS30032), one of our industry partners will put forward a real problem. Finding solutions will require you to put what you’ve learned into practice. You’ll team up with other students to analyse the issue and propose solutions back to your client.
Sustainable Business Practice (BUS30031) teaches you to tackle problems and opportunities with holistic thinking. In this unit, you’ll work as part of a multidisciplinary team to find innovative, creative, and practical business solutions, that also consider ethical business practices and sustainability goals.
Swinburne’s Logistics and Supply Chain Management major is endorsed by The Supply Chain and Logistics Association of Australia (SCLAA).
Business degree options
You may also be interested in the Bachelor of Accounting and Business Information Systems (Professional) or Bachelor of Business Information Systems (Professional).
You can also study Business in a double degree with Arts, Aviation Management, Business Information Systems, Design, Engineering, Health Science, Laws, or Media and Communication.
Interested in business, you may like to explore our other business courses.
There are no exams for this course, except where required for professional accreditation.
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This course is professionally accredited by
Relevant majors are professionally accredited by
Duration
4 years full-time or equivalent part-time
Full-time, Part-time
VTAC codes
- 3400210691 (CSP)
- 3400210693 (IFP)
Women in Finance and Economics Scholarship Program
The purpose of the Scholarship is to encourage and assist women to enter, re-enter and achieve leadership roles across the financial services industry.
The Financial Planning Association® (FPA®) is the primary membership organisation for financial planning practitioners who want to master the practice of financial planning, and who are committed to shaping the future of the profession.
Make sure you check out the available scholarships. They became a really good goal for me during Year 12 and are achievable if you put in the hard work. I also recommend coming to Open Day – you can ask questions (even silly ones!) and get answers from current students.
Rachel
Bachelor of Business
Thishi's professional degree journey at Bosch Australia
Thishi's professional placement at Bosch Australia has provided her with a stepping stone for the next part of her career. It has given her confidence, experience in the industry and prepared her for what is to come, once she graduates.
Course details
- Course structure, work integrated learning, career opportunities and professional recognition.
Course structure
Successful completion of the Bachelor of Business (Professional) requires students to complete units of study to the value of 375 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
View course rules and special requirements
| Units | Unit codes | Credit points |
|---|---|---|
| Financial Information for Decision Making | ACC10007 | 12.5 |
| Innovative Business Practice | BUS10012 | 12.5 |
| Economics for Business Decision Making | ECO10005 | 12.5 |
| Business Digitalisation | INF10024 | 12.5 |
| Contemporary Management Principles | MGT10009 | 12.5 |
| Fundamentals of Marketing | MKT10009 | 12.5 |
| Sustainable Business Practice * | BUS30031 | 12.5 |
| Industry Consulting Project * | BUS30032 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
+
Placement
4 units (100 credit points)
| Units | Unit codes | Credit points |
|---|---|---|
| Integrated Professional Placement A * | BUS20010 | 25 |
| Integrated Professional Placement B * | BUS20011 | 25 |
| Work Experience in Industry A | WEI20001 | 25 |
| Work Experience in Industry B | WEI20002 | 25 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
+
Selected major: Marketing
Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.
In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.
You’ll learn how to deploy traditional and digital marketing stategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, and use data to inform marketing decisions that deliver the integrated marketing strategies.
Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.
| Units | Unit codes | Credit points |
|---|---|---|
| Marketing Research and Analytics * | MKT20019 | 12.5 |
| Integrated Marketing Communication | MKT20021 | 12.5 |
| Consumer Behaviour | MKT20025 | 12.5 |
| Marketing and Innovation | MKT20031 | 12.5 |
| Frontiers in Digital Marketing | MKT20032 | 12.5 |
| Marketing Strategy and Planning * | MKT30016 | 12.5 |
| Innovative Branding * | MKT30017 | 12.5 |
| Marketing Insights * | MKT30018 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
+
Other studies
6 units (75 credit points)
Choose from a combination of the following course components to complete 75 credit points of other study. Students may also select elective units (12.5 credit points each).
Work Integrated Learning
Swinburne's Work Integrated Learning program provides additional opportunities for you to gain valuable skills and real industry experience in the form of placements, internships or study tours - all while earning credit towards your degree.
Choose a Work Integrated Learning option:
You'll get paid to work in an area related to your field of study for 12 months, where you'll combine hands-on learning with academic submissions, workplace reflection and feedback from your host organisation. Most students undertake their placements in the third year of their degree, so you’ll want to map out your electives as soon as you can and register for a placement at least 6 months before your preferred start date.
The Professional Placement co-major has four 25 credit point units.
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You'll get paid to work in an area related to your field of study for 6 months, where you'll combine hands-on learning with academic submissions, workplace reflection and feedback from your host organisation. Most students undertake their placements in the third year of their degree, so you’ll want to map out your electives as soon as you can and register for a placement at least 6 months before your preferred start date.
The Professional Placement minor has two 25 credit point units.
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A Professional Internship is all about gaining valuable real-world skills in your area of study all while earning credit points towards your degree. Plus, it looks great on your CV as it shows you’ve had real industry experience before you’ve even graduated!
You might choose to complete your internship part-time over a semester or in a more intensive block during Summer or Winter terms.
Travel overseas, discover other cultures, enrich your professional experience and enhance your CV all while gaining credit towards your course.
- Full-time study: 100 credit points/eight standard units of study per year
- Part-time study: 50 credit points/four standard units of study per year
- One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
- See the course planner for an example degree structure
Course learning outcomes
Students who successfully complete this course will be able to:
- define and integrate theoretical principles applicable to a business discipline and apply those principles in a range of practices
- systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts
- formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the environment, economy and society
- coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
- communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
- build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
- work collaboratively in diverse groups
- appraise workplace expectations and opportunities related to their discipline, and integrate their studies with professional practice to enhance their career readiness
Career opportunities
Graduates may wish to seek employment in a wide range of fields such as accounting, business analysis, commercial law, communications, entrepreneurship, event management, finance, human resources, international business, management, marketing or public relations.
Professional recognition
Graduates with an Accounting or Accounting and Finance major may be eligible to apply for membership of CPA Australia (CPAA), Chartered Accountants Australia and New Zealand (CAANZ), the Association of Chartered Certified Accountants (ACCA) or the Institute of Public Accountants (IPA).
Please note that the Accounting and Finance major is not available for international students.
The Finance major, in the Bachelor of Business and related double degrees, is recognised under the CFA Institute Affiliated University. The course covers at least 70% of Level 1 of the CFA program Candidate Body of Knowledge (CBOK) placing emphasis on the CFA Institute Codes of Ethics and Standards of Practice. This recognition signals to students, employers and the marketplace that that Swinburne’s curriculum is closely tied to professional practice and is well suited to preparing you for employment in the finance and investment industry, and for sitting the CFA examination. Students of the Finance major may be eligible for CFA Program Student Scholarships.
Fees
- Fees for 2022 and 2023.
Fees for 2022
| 2022 rate* | Estimated total cost of the course | Estimated cost of the course per year if studying full-time* | Amenities fee per year if studying full-time* |
|---|---|---|---|
| Commonwealth Supported Place (CSP) |
$54,862.50 | $14,630 | See how your SSAF is calculated |
How do I pay my fees?
HECS-HELP is a loan and discount scheme available to eligible students enrolled in a Commonwealth supported place. A HECS-HELP loan can cover all or part of the student contribution amount.
Find out more about fees.
Fees for 2023
| 2023 rate* | Estimated total cost of the course | Estimated cost of the course per year if studying full-time* | Amenities fee per year if studying full-time* |
|---|---|---|---|
| Commonwealth Supported Place (CSP) |
$56,782.50 | $15,142 | See how your SSAF is calculated |
How do I pay my fees?
HECS-HELP is a loan and discount scheme available to eligible students enrolled in a Commonwealth supported place. A HECS-HELP loan can cover all or part of the student contribution amount.
Find out more about fees.
AACSB Accreditation
Swinburne business degrees are accredited by the Association to Advance Collegiate Schools of Business (AACSB) International. The alumni of AACSB accredited business schools are among the world’s most influential leaders, innovators, and entrepreneurs impacting business, government, and non-profit sectors. Only five per cent of business schools worldwide are AACSB accredited.
Our financial planning courses are FASEA approved*
The Financial Advisers Standards and Ethics Authority (FASEA) has approved Swinburne’s undergraduate and postgraduate courses in financial planning. This includes the Bachelor of Business and the Bachelor of Accounting, with majors in Financial Planning, or in Accounting and Financial Planning. Graduates of a FASEA approved Swinburne course will satisfy the educational standards and requirements prescribed by FASEA to provide financial advice in Australia. Graduates are eligible for entry into the Financial Planning Association of Australia’s CFP® (CERTIFIED FINANCIAL PLANNER®) certified program.
*Undergraduate courses are awaiting confirmation of reaccreditation from Financial Advisors Standards (FAS), formally FASEA - 1 Feb 2022
Begin your path to Chartered Financial Analyst®
Swinburne's Bachelor of Business and Bachelor of Business (Professional) with major in Finance together with Master of Finance incorporates at least 70 percent of the CFA Program Candidate Body of Knowledge (CBOK) and emphasises CFA Institute Code of Ethics and Standards of Practice.
Students of these programs have a head start to obtain the Chartered Financial Analyst® designation and selected students of these programs may receive CFA scholarships.
Scholarships
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.
How to enter this course
- Entry requirements, credit transfer and recognition of prior learning.
How to apply
Applications for Semester 1 for courses listed on the VTAC Guide are generally made through VTAC. Under certain circumstances, some students (e.g. Non-Year 12) may apply directly to Swinburne. Find out more about how to apply.
Applications for all other intakes should be made directly to Swinburne.
View the Course Admission Information, which includes the ATAR and Student profiles for this course. Swinburne’s general admissions information is also available here.