Bachelor of Business (Professional)
with a major in Marketing
The Bachelor of Business (Professional) includes a mandatory 12-month paid work placement. You'll benefit from Swinburne’s unique industry partnerships, gain invaluable full-time work experience and earn credit towards your degree.
Gain core skills and knowledge in business, management and operations to prepare for roles in modern organisations.
Select a major area of specialisation and combine with other studies become an entrepreneurial thinker in your future career.
The course links theoretical and practical knowledge needed to operate effectively in diverse settings such as not-for-profits, government, small business and corporations. Participate in professionally focused, multidisciplinary projects during your final year of study.
Selected major: Marketing
Develop the advanced marketing and managerial skills needed to succeed in the industry. Learn about consumer behaviour, innovation and design, planning, branding, channel design, integrated marketing communication and market research.
Hawthorn Info Evening
Ready to advance your career goals? With many degrees offering midyear intakes, you could be starting in Semester 2. Find out more at our Info Evening on 4 June. Register now.
Duration
4 years full-time or equivalent part-time
Full-time, Part-time
VTAC codes
- 3400210691 (CSP)
- 3400210693 (IFP)
Faculty
Faculty of Business and Law
Make sure you check out the available scholarships. They became a really good goal for me during Year 12 and are achievable if you put in the hard work. I also recommend coming to Open Day – you can ask questions (even silly ones!) and get answers from current students.
Rachel
Bachelor of Business
Course details
- Course structure, work integrated learning, career opportunities and professional recognition.
Course structure
Successful completion of the Bachelor of Business (Professional) requires students to complete units of study to the value of 375 - 400 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
View course rules and special requirements
| Units | Unit codes | Credit points |
|---|---|---|
| Financial Information for Decision Making | ACC10007 | 12.5 |
| Innovative Business Practice | BUS10012 | 12.5 |
| Economics Principles | ECO10004 | 12.5 |
| Introduction to Business Information Systems | INF10003 | 12.5 |
| Introduction to Management | MGT10001 | 12.5 |
| Fundamentals of Marketing | MKT10007 | 12.5 |
| Industry Consulting Project * | BUS30009 | 12.5 |
| Advanced Innovative Business Practice * | BUS30024 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
+
Selected major: Marketing
Develop the advanced marketing and managerial skills needed to succeed in the industry. Learn about consumer behaviour, innovation and design, planning, branding, channel design, integrated marketing communication and market research.
| Units | Unit codes | Credit points |
|---|---|---|
| Marketing Research * | MKT20019 | 12.5 |
| Integrated Marketing Communication | MKT20021 | 12.5 |
| Marketing Channel Design and Integration | MKT20023 | 12.5 |
| Product and Service Innovation Management | MKT20024 | 12.5 |
| Consumer Behaviour | MKT20025 | 12.5 |
| Marketing and Communication Information and Decision Making * | MKT30015 | 12.5 |
| Marketing Strategy and Planning * | MKT30016 | 12.5 |
| Branding, Innovation and Design * | MKT30017 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
+
Placement
4 units (100 credit points)
| Units | Unit codes | Credit points |
|---|---|---|
| Integrated Professional Placement A * | BUS20010 | 25 |
| Integrated Professional Placement B * | BUS20011 | 25 |
| Work Experience in Industry A | WEI20001 | 25 |
| Work Experience in Industry B | WEI20002 | 25 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
+
Other studies
0 - 6 units (0 - 75 credit points)
Choose from a combination of the following course components to complete 0 - 75 credit points of other study. Students may also select elective units (12.5 credit points each).
- Full-time study: 100 credit points/eight standard units of study per year
- Part-time study: 50 credit points/four standard units of study per year
- One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
- See the course planner for an example degree structure
Course learning outcomes
Students who successfully complete this course will be able to:
- define and integrate theoretical principles applicable to a business discipline and apply those principles in a range of practices
- systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts
- formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the environment, economy and society
- coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
- communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
- build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
- work collaboratively in diverse groups
- appraise workplace expectations and opportunities related to their discipline, and integrate their studies with professional practice to enhance their career readiness
Work Integrated Learning
This degree includes a mandatory 12-month professional placement. This placement provides invaluable full-time, paid work experience. You'll earn credit towards your degree and confidence in knowing that you have what it takes to land a job in your field by graduation. You can participate in other Work Integrated Learning opportunities – choose from professional internships, industry-linked projects, industry study tours and accreditation placements. Find out more.
Career opportunities
Graduates may wish to seek employment in a wide range of fields such as accounting, business analysis, commercial law, communications, entrepreneurship, event management, finance, human resources, international business, management, marketing or public relations.
Professional recognition
Graduates with an Accounting or Accounting and Finance Major may be eligible to apply for membership of CPA Australia (CPAA), Chartered Accountants Australia and New Zealand (CAANZ), the Association of Chartered Certified Accountants (ACCA) or the Institute of Public Accountants (IPA).
Fees
- Fees for 2019.
| 2019 rate* | Estimated total cost of the course | Estimated cost of the course per year if studying full-time* | Amenities fee per year if studying full-time* |
|---|---|---|---|
| Commonwealth Supported Place (CSP) |
$41,093 | $10,958 | See how your SSAF is calculated |
How do I pay my fees?
HECS-HELP is a loan and discount scheme available to eligible students enrolled in a Commonwealth supported place. A HECS-HELP loan can cover all or part of the student contribution amount.
Find out more about fees.
Scholarships
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.
How to enter this course
- Entry requirements, credit transfer and recognition of prior learning.
How to apply
Applications for Semester 1 for courses listed on the VTAC Guide are generally made through VTAC. Under certain circumstances, some students (e.g. Non-Year 12) may apply directly to Swinburne. Find out more about how to apply.
Applications for all other intakes should be made directly to Swinburne.
View the Course Admission Information, which includes the ATAR and Student profiles for this course. Swinburne’s general admissions information is also available here.