Selected major: Marketing
Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.
In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.
You’ll learn how to deploy traditional and digital marketing stategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, and use data to inform marketing decisions that deliver the integrated marketing strategies.
Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.
The Bachelor of Business (Professional) includes a 12-month paid work placement.
From the outset, this degree will challenge you to combine business innovation with making a positive social impact.
Select a major area of specialisation and combine it with core studies in business, management and operations to become an entrepreneurial thinker and business innovator.
This premium degree is designed so you’ll be clear on how you and your skills can contribute as an individual and as part of a team in government, for-profit and for-purpose businesses.
All our bachelor degrees include a guaranteed Work Integrated Learning opportunity, which could be a placement, internship or industry-linked project. This Professional Degree includes a mandatory 12-month paid work placement. You'll benefit from Swinburne’s unique industry partnerships, gain invaluable full-time work experience and earn credit towards your degree.
In this degree’s Industry Consulting Project (BUS30032), one of our industry partners will put forward a real problem. Finding solutions will require you to put what you’ve learned into practice. You’ll team up with other students to analyse the issue and propose solutions back to your client.
Sustainable Business Practice (BUS30031) teaches you to tackle problems and opportunities with holistic thinking. In this unit, you’ll work as part of a multidisciplinary team to find innovative, creative, and practical business solutions, that also consider ethical business practices and sustainability goals.
Swinburne’s Logistics and Supply Chain Management major is endorsed by The Supply Chain and Logistics Association of Australia (SCLAA).
Business degree options
You may also be interested in the Bachelor of Accounting and Business Information Systems (Professional) or Bachelor of Business Information Systems (Professional).
Interested in business, you may like to explore our other business courses.
There are no exams for this course, except where required for professional accreditation.
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This course is professionally accredited by
Relevant majors are professionally accredited by
- Semester 1 - 27 February 2023
4 years full-time or equivalent part-time
- 3400210691 (CSP)
- 3400210693 (IFP)
Women in Finance and Economics Scholarship Program
The purpose of the Scholarship is to encourage and assist women to enter, re-enter and achieve leadership roles across the financial services industry.
The Financial Planning Association® (FPA®) is the primary membership organisation for financial planning practitioners who want to master the practice of financial planning, and who are committed to shaping the future of the profession.
Make sure you check out the available scholarships. They became a really good goal for me during Year 12 and are achievable if you put in the hard work. I also recommend coming to Open Day – you can ask questions (even silly ones!) and get answers from current students.
Bachelor of Business
Thishi's professional degree journey at Bosch Australia
Thishi's professional placement at Bosch Australia has provided her with a stepping stone for the next part of her career. It has given her confidence, experience in the industry and prepared her for what is to come, once she graduates.