Bachelor of Arts

with a major in Digital Advertising Technology – Blended learning – on-campus and digital learning

BA-ARTS3 Degree Hawthorn Send me a link to this course

The Bachelor of Arts offers you a unique range of interdisciplinary skills. You'll develop your capacity for critical analysis, creativity and problem-solving, as well as a thorough understanding of the relationship between theory, research and practice. Choose from a wide range of major study areas, equipping you for diverse careers in areas such as media, management, finance, education and government.

Build up your CV with real industry experience while you study through our Work Integrated Learning programs, which are a guaranteed part of all our bachelor degrees and can include placements, internships or industry-linked projects. In this degree, in the Grand Challenges: Making a Difference (ART30001) unit, you’ll work in teams and develop valuable collaborative skills as you research innovative solutions to contemporary issues facing society.

Selected major: Digital Advertising Technology

Develop highly sought-after skills in digital advertising and digital marketing. Get experience using Adobe Experience Cloud, premium software used in creative agencies, marketing teams and digital consultancies around the world. Become an expert in the rapidly growing areas of digital analytics, search marketing, social media marketing and video marketing.

Start dates

Hawthorn campus

  • Semester 1 - 1 March 2021
  • Semester 2 - 2 August 2021

Duration

3 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

  • 3400234321 (CSP)
  • 3400234323 (IFP)

Faculty

Faculty of Health, Arts and Design