Bachelor of Arts

with a major in Advertising

BA-ARTS3 Degree Hawthorn Send me a link to this course

This course is replacing an older version of the course that is being discontinued, and may include updates to units, majors or similar. Enrolments for this new course are open now.

The Bachelor of Arts offers students a unique range of interdisciplinary skills. Students develop their capacity for critical analysis, creativity and problem-solving, as well as a thorough understanding of the relationship between theory, research and practice. They choose from a wide range of major study areas, equipping them for diverse careers in areas such as media, management, finance, education and government.

A key component of the degree is the Grand Challenges final-year project. Conducted in collaboration with the Swinburne Institute of Social Research, the project fosters team-based research activity and challenges students to go beyond the comfort of discipline boundaries. Students develop valuable collaborative skills as they research innovative solutions to contemporary issues facing society. The course offers students lifelong learning skills with a global and multidisciplinary awareness.

Selected major: Advertising

Gain vital knowledge and skills needed to succeed in the complex and creative world of advertising. Explore effective design and strategy, as well as advertising development, implementation and evaluation. Learn how to design advertisements that not only please clients but achieve the ultimate purpose of reaching the audience in the desired way.

Change of Preference Expo

Whatever your results we’ve got a course for you. Come chat to our academics and course experts and get your preferences sorted at Change of Preference Expo, 13 Dec. Register now.

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If you’ve found your ideal course, then what are you waiting for? Lock in your 2020 study plans and start creating your ideal future. I’m ready!

Start dates

Hawthorn campus

  • Semester 1 - 2 March 2020
  • Semester 2 - 3 August 2020

View application and start dates

Duration

3 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

  • 3400234321 (CSP)
  • 3400234323 (IFP)

Faculty

Faculty of Health, Arts and Design