Diploma of Marketing and Communication

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National code: BSB52415 Diploma (TAFE) Hawthorn Send me a link to this course

The Diploma of Marketing and Communication allows students to develop sound theory, knowledge and practical experience in marketing in order to progress career prospects in marketing and communication management.

Duration

12 months full-time

Intakes

Hawthorn (April, September) - View application and start dates

Study mode

Full-time

VTAC course code

3400211084 (fee type determined by provider)

This course allows you to pathway to another qualification.

This is a nationally approved vocational course that is recognised throughout Australia.

Course information in detail

- Course detail, course structure and units of study.

Course description

Studying marketing and communications, students will gain expertise in communication, marketing concepts, media planning, social media and budgets. Students will undertake industry relevant projects providing them with exposure to working in the marketing and communication fields.

Course structure

The Diploma of Marketing and Communication consists of a total of 12 units, three core unit and nine elective units. Classes are held on-campus over three to four days a week.

Students needing to complete the entry requirement units from the Certificate IV in Marketing and Communication (BSB42415) will first complete the five core units of the Marketing and Communication Foundations Skill Set (BSBSS00077) before the Diploma, starting the Skill Set at the next available intake and progressing into the Diploma.

Units of study

Core units

Design and develop an integrated marketing communication plan (BSBMKG523)

Interpret market trends and developments (BSBMKG507)

Undertake project work (BSBPMG522)

Elective units

Develop a media plan (BSBADV507)

Develop and manage complex public relations campaigns (BSBPUB502)

Develop strategies to monetise digital engagement (BSBMKG526)

Plan and implement sponsorship and event marketing (BSBMKG521)

Plan e-marketing communications (BSBMKG510)

Plan social media engagement (BSBMKG527)

Identify and evaluate marketing opportunities (BSBMKG501)

Manage budgets and financial plans (BSBFIM501)

Plan market research (BSBMKG506)

Careers and graduate outcomes

- Career opportunities, course aims and objectives, graduate skills and professional recognition.

Career opportunities

Graduates may find positions in marketing and communication, such as marketing manager, marketing team leader, communication manager and brand or product manager.

Aims and objectives

The course aims to prepare students for later employment opportunities in marketing and communication. Students will undertake the course in a vocational setting providing them with practical exposure to the field of study.

Graduate skills

On completion, graduates will have sound overall marketing and communication knowledge and have applied theory to practical situations. Analytical and creative skills will have been enhanced along with being an effective communicator.

Professional recognition

Students may be eligible for membership of the Australian Marketing Institute or Chartered Institute of Marketing (dependent upon entry requirements).

Pathways and scholarships

- Pathways, credit transfer, recognition of prior learning and scholarships.

Scholarships

At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students. Find out more about scholarships.

Pathways

Pathways allow students to progress from one qualification to another where the first course is recognised as an entry requirement and/or provides advanced standing to the second.

Successful completion of Diploma of Marketing and Communication allows you to progress to these courses	Maximum amount of credit available
Bachelor of Accounting	4 units
Bachelor of Business	0 - 8 units

This information should be used as a guide only. Credit available may vary depending on the major selected within any given degree. Progression to professional degrees may be subject to additional criteria or academic performance.

Learn more about pathways.

Credit

Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis. Learn more about credit.

Recognition of Prior Learning

Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis. Learn more about RPL.

Course fees and requirements

- Fees, entry requirements and non-year 12 entry.

Course fees

A VET Student Loan is available for this course – allowing you to defer part of your fees if you're eligible.

Please note: The maximum VET Student Loan amount for this course is $5,171. You must start repaying this loan once you earn above the compulsory repayment threshold.

Diploma of Marketing and Communication Estimated course fees for 2019*
*You will need to pay this amount if you do not* receive a VET Student Loan**	$9,120	$5,150
You will need to pay this amount if you do receive a VET Student Loan	$3,949	Fully Covered

Estimated course fees for 2019*

For students who are not granted a Skills First government-subsidised place

For students who are granted a Skills First government-subsidised place

You will need to pay this amount if you do not receive a VET Student Loan

$9,120

$5,150

You will need to pay this amount if you do receive a VET Student Loan

$3,949

Fully Covered

Skills First
If you’re deemed eligible, you could be granted a Skills First government-subsidised place when you apply for this course. Check your eligibility now.

This course is delivered with state government funding.

Indicative nominal course hours: 640.

Please note: Fees published on this page are estimates only and are subject to change depending on individual circumstances at the time of enrolment. The above fees apply for units studied in 2019 only and may change for units studied in future years. If part-time study is permitted for this course, annual fees will be proportionally lower based on the number of units taken per semester.

Find out more about fees.

Entry requirements

The entry requirements for Diploma of Marketing and Communication (BSB52415) include:

Previous completion of Certificate IV in Marketing and Communications (BSB42415), or
Enrolment in and completion of all five core units of the Certificate IV in Marketing and Communication, which are in the Marketing and Communication Foundations Skill Set (BSBSS00077):
- Make a presentation (BSBCMM401)
- Articulate, present and debate ideas (BSBCRT401)
- Apply digital solutions to work processes (BSBMGT407)
- Apply marketing communication across a convergent industry (BSBMKG417)
- Develop and apply knowledge of marketing and communication industry (BSBMKG418)

How to apply

Applications for Semester 1 for courses listed on the VTAC Guide are generally made through VTAC. Under certain circumstances, some students (e.g. Non-Year 12) may apply directly to Swinburne. Find out more about how to apply.

Applications for all other intakes should be made directly to Swinburne.

Students needing to complete the entry requirement units from the Certificate IV in Marketing and Communication (BSB42415) will first complete the five core units of the Marketing and Communication Foundations Skill Set (BSBSS00077) before the Diploma, starting the Skill Set at the next available intake and progressing into the Diploma.

Find out more

Submit an online enquiry
Tel: 1300 SWINBURNE

Email: study@swinburne.edu.au

Training Organisation Identifier (TOID): 3059