Diploma of Marketing and Communication
Blended learning – on-campus and digital learning
The Diploma of Marketing and Communication allows students to develop sound theory, knowledge and practical experience in marketing in order to progress career prospects in marketing and communication management.
Thinking about studying at Swinburne? Classes are still on!
We’ll just be teaching remotely for a while. Chat to us to discuss your options.
Thinking about studying at Swinburne? Classes are still on!
We’ll just be teaching remotely for a while. Chat to us to discuss your options.
This course is currently in transition. The course code, title, units, and content may change. Further information will become available on our website, upon enrolment or during your studies. To discuss your study options, please get in touch with us today.
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Duration
12 months full-time
Intakes
Hawthorn (April, September) - View application and start dates
Study mode
- Full-time
VTAC course code
- 3400211084 (fee type determined by provider)
This is a nationally approved vocational course that is recognised throughout Australia.
Course information in detail
- Course detail, course structure and units of study.
Course description
Studying marketing and communications, students will gain expertise in communication methods, marketing principles & concepts, public relations, digital & social media plus leadership. Students will undertake industry relevant projects providing them with exposure to working in the marketing and communication fields.
Course structure
The Diploma of Marketing and Communication consists of a total of 12 units, three core unit and nine elective units. Classes are held on-campus over three to four days a week.
Students needing to complete the entry requirement units from the Certificate IV in Marketing and Communication (BSB42415) will first complete the five core units of the Marketing and Communication Foundations Skill Set (BSBSS00077) before the Diploma, starting the Skill Set at the next available intake and progressing into the Diploma.
Units of study
Core units
Design and develop an integrated marketing communication plan (BSBMKG523)
Interpret market trends and developments (BSBMKG507)
Undertake project work (BSBPMG522)
Elective units
Lead & manage effective workplace relationships (BSBLDR502)
Develop and manage complex public relations campaigns (BSBPUB502)
Develop strategies to monetise digital engagement (BSBMKG536)
Plan and implement sponsorship and event marketing (BSBMKG521)
Plan e-marketing communications (BSBMKG510)
Develop a social media engagement plan (BSBMKG537)
Identify and evaluate marketing opportunities (BSBMKG501)
Manage budgets and financial plans (BSBFIM501)
Plan market research (BSBMKG506)
Careers and graduate outcomes
- Career opportunities, course aims and objectives, graduate skills and professional recognition.
Career opportunities
Graduates may find positions in marketing and communication, such as marketing coordinator/assistant, digital marketing manager, communication manager and brand or product manager.
Aims and objectives
This Diploma aims to give students real life experiences working on marketing strategies and projects. Using the theory and skills you study during the Diploma we embed your learning via doing marketing. The units in this Diploma will provide students with current skills & knowledge in marketing principles and applications.
Graduate skills
On completion, graduates will have sound overall marketing and communication knowledge and have applied theory to practical situations. Analytical and creative skills will have been enhanced along with being an effective communicator.
Professional recognition
Students may be eligible for membership of the Australian Marketing Institute or Chartered Institute of Marketing (dependent upon entry requirements).
Pathways and scholarships
- Pathways, credit transfer, recognition of prior learning and scholarships.
Course fees and requirements
- Fees, entry requirements and non-year 12 entry.
Course fees
A VET Student Loan is available for this course – allowing you to defer part of your fees if you're eligible.
Please note: The maximum VET Student Loan amount for this course is $10,717. You must start repaying this loan once you earn above the compulsory repayment threshold.
Diploma of Marketing and CommunicationEstimated course fees for 2021* |
|||
|---|---|---|---|
| For students who are not granted a Skills First government-subsidised place | For students who are granted a Skills First government-subsidised place | Is this a Free TAFE course? | |
| You will need to pay this amount if you do not receive a VET Student Loan | $9,780 | $5,480 | This course is not eligible for Free TAFE |
| You will need to pay this amount if you do receive a VET Student Loan | Fully Covered | Fully Covered | This course is not eligible for Free TAFE |
Please note: Fees published on this page are estimates only and are subject to change depending on individual circumstances at the time of enrolment. The above fees apply for units studied in 2020 only and may change for units studied in future years. There may be additional costs related to learning material and equipment.
This course is delivered with state government funding.
Skills First Government-subsidised place
You could be granted a Skills First government-subsidised place when you apply for this course. Check your eligibility now.
You could be granted a Skills First government-subsidised place when you apply for this course. Check your eligibility now.
Concession rates for vocational students
Concession rates for Diploma and Advanced Diploma programs are also available to Aboriginals or Torres Strait Islanders or Youth Concession students enrolled prior to 1 July 2012 and continuing the same course in 2013.
Concession rates for Diploma and Advanced Diploma programs are also available to Aboriginals or Torres Strait Islanders or Youth Concession students enrolled prior to 1 July 2012 and continuing the same course in 2013.
Full course fee
If you are not granted a government-subsidised place, you will be eligible for the full course fee. Check your eligibility now.
If you are not granted a government-subsidised place, you will be eligible for the full course fee. Check your eligibility now.
Indicative nominal course hours: 640.
Entry requirements
The entry requirements for Diploma of Marketing and Communication (BSB52415) include:
- Previous completion of Certificate IV in Marketing and Communications (BSB42415), or
- Enrolment in and completion of all five core units of the Certificate IV in Marketing and Communication, which are in the Marketing and Communication Foundations Skill Set (BSBSS00077):
- Make a presentation (BSBCMM401)
- Articulate, present and debate ideas (BSBCRT401)
- Apply digital solutions to work processes (BSBMGT407)
- Apply marketing communication across a convergent industry (BSBMKG417)
- Develop and apply knowledge of marketing and communication industry (BSBMKG418)
How to apply
Applications for Semester 1 for courses listed on the VTAC Guide are generally made through VTAC. Under certain circumstances, some students (e.g. Non-Year 12) may apply directly to Swinburne. Find out more about how to apply.
Applications for all other intakes should be made directly to Swinburne.
Students needing to complete the entry requirement units from the Certificate IV in Marketing and Communication (BSB42415) will first complete the five core units of the Marketing and Communication Foundations Skill Set (BSBSS00077) before the Diploma, starting the Skill Set at the next available intake and progressing into the Diploma.
Applications for all other intakes should be made directly to Swinburne.
Students needing to complete the entry requirement units from the Certificate IV in Marketing and Communication (BSB42415) will first complete the five core units of the Marketing and Communication Foundations Skill Set (BSBSS00077) before the Diploma, starting the Skill Set at the next available intake and progressing into the Diploma.
Find out more
Submit an online enquiry
Tel: 1300 SWINBURNE
Tel: 1300 SWINBURNE
Email: study@swinburne.edu.au
Training Organisation Identifier (TOID): 3059