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Dr Nives Zubcevic-Basic

Senior Lecturer, Marketing

Biography

As the Director, Master of Marketing, Nives is responsible for setting and implementing the program's strategic initiatives. The role involves the ability to consult and work in conjunction with stakeholders both within and outside of the Faculty of Business and Law in the pursuit to educational excellence. Nives is an active researcher and works in the area of consumer behaviour and marketing communication, exploring attractiveness and body image, mental health, sport fanaticism and consumer neuroscience. Nives uses eye tracking and EEG equipment in her research. Nives has a strong involvement with industry, including local advertising agencies and global networks such as L'Oreal, Arsenal Football Club, Zara, and Google.

Research interests

Advertising Effectiveness, Marketing Communications, Branding, Psychology and Neuromarketing, Consumption And Everyday Life, Culture, Gender, Sexuality, International Advertising

Fields of Research

  • Marketing - 150500
  • Health Promotion - 111712

Further information

Publications

Also published as: Zubcevic-Basic, Nives; Zubcevic-Basic, N.; Zubcevic, N.; Zubcevic, Nives
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