Profile image for David Reid

Mr David Reid

Lecturer, Advertising.


David holds a BA (Hons), GCLTHE, PCALP and an MA, and is currently undertaking a Doctorate in Education (EdD). In over 10 years of teaching David has also worked at Charles Sturt University, Curtin University and Northumbria University. Prior to his academic career David worked for English Advertising Agency Different as their Broadcast and Content Producer. This included the development of ideas, concepts, and commercial projects for the likes of the BBC, ITV, Barker & Stonehouse, North East England, University of Sunderland, Tyne & Wear Fire Service, and Ross's Pickles. Before the move into advertising David worked at both Denefilm's as a Television Commercials Director and at Twenty First Century Media as a Corporate Communications Producer / Director, and from 1989 through to 2002 he worked the length and breadth of New Zealand primarily as a Director and Producer of Film, Television, Advertising and Corporate Communications content. This included a focused period around the creative interpretation, execution and delivery of Television Commercials for Regional & National Clients, primarily working for New Zealand Advertising Agencies: Saatchi & Saatchi, Q Brand, UMC, Wilson, McAra, John DuFour Creative, Imagine and Fahey Consulting.

Selected Achievements

  • Founder and Co-Chair, Advertising Capstone Challenge, Australia (2016-ongoing)
  • Member of the Academic Senate, Swinburne University of Technology (2018-2019)
  • Work Integrated Learning Coordinator, School of Arts, Social Sciences and Humanities, Swinburne University of Technology (2017)
  • Founder and Co-Chair, WPP AUNZ Advertising Industry Student Forum, Swinburne University of Technology (2015-2017)
  • Visiting Researcher, University of Illinois at Urbana-Champaign (2016)
  • Visiting Assistant Professor, Beijing Normal University, Zhuhai (2015)
  • Learning Futures Scholarship, Learning Transformations, Swinburne University of Technology (2014)
Selected Teaching and Service Initiatives
  • Authentic Learning, Advertising Capstone (2014-ongoing) - Agency/client supplied 'live briefs' - Incl: Carlton & United Breweries, M&C Saatchi/Cricket Australia, Leo Burnett/7-Eleven, AJF Partnership/Lion, DDB/McDonalds, Deloitte Digital/Suzuki Australia
  • Advertising Agency Insight Tour Management (2016-ongoing) - Industry immersion days with support of Swinburne student clubs, SAMA & The Design Collective
  • Student/graduate career guidance (2014-ongoing) - CV/Portfolio/Job application support + Industry graduate recommendations
  • Advertising/Marketing National/International Student Competition Mentoring - Microsoft Protege (semi-finalists, 2015); International Advertising Association 'Big Idea' (finalists, 2015); Microsoft Protege (finalists, 2016); European Association of Communication Agencies 'Ad Venture' (finalists, 2019)
External Consultancy
  • Academic Course Review Panel - Discipline Specialist. Bachelor of Advertising. COLLARTS, Melbourne (Australia) – 2020
  • Academic Course Review Panel - Discipline Specialist. Masters of Advertising. RMIT University, Melbourne (Australia) – 2017
  • Academic Consultant. Curriculum Development – Bachelor of Marketing (Social Media). Stanley College, Perth (Australia) – 2015
  • Member of Industry/Academic Course Advisory Panel - Bachelor of Advertising. Macleay College, Sydney (Australia) – 2013
  • Member of External Degree Validation Panel – BA (Hons) Advertising. University College Falmouth (England) – 2010
Academic Association membership
  • Australian Collaborative Education Network
  • New Zealand Association for Cooperative Education
  • The National Association of Field Experience Administrators
  • International Advertising Association
  • American Academy of Advertising
Committee membership
  • VicTas Committee, NAFEA - 2019-ongoing
  • Academic Courses Committee, Swinburne University of Technology - 2018-2019
  • VicTas Committee, Australian Collaborative Education Network - 2017-2019
  • Industry Advisory Committee, Swinburne Advertising Major, Swinburne University of Technology - 2017
  • Marketing Committee (Elected Chair), School of Communication & Creative Industries, Charles Sturt University - 2011-2013
  • Ethics Committee - School of Communication & Creative Industries, Charles Sturt University - 2011-2013
  • Research & Development Committee – School of Business, Curtin University Sarawak - 2010-2011

Research interests

Advertising; Digital Media; Social Media; Digital Marketing

Fields of Research

  • Higher Education - 390303
  • Marketing Communications - 350604
  • Technical, Further And Workplace Education - 390308