Profile image for David Reid

Mr David Reid

Lecturer, Advertising


David is a doctoral candidate at the University of South Australia and also holds a BA (Hons), GCLTHE, PCALP and an MA. In over 10 years of teaching David has also worked at Charles Sturt University, Curtin University and Northumbria University. Prior to his academic career David worked for English Advertising Agency Different as their Broadcast and Content Producer. This included the development of ideas, concepts, and commercial projects for the likes of the BBC, ITV, Barker & Stonehouse, North East England, University of Sunderland, Tyne & Wear Fire Service, and Ross's Pickles. Before the move into advertising David worked at both Denefilm's as a Television Commercials Director and at Twenty First Century Media as a Corporate Communications Producer / Director, and from 1989 through to 2002 he worked the length and breadth of New Zealand primarily as a Director and Producer of Film, Television, Advertising and Corporate Communications content. David also spent a considerable time focused on the creative interpretation, execution and delivery of Television Commercials for Regional & National Clients, primarily working for New Zealand Advertising Agencies: Saatchi & Saatchi, Q Brand, UMC, Wilson, McAra, John DuFour Creative, Imagine and Fahey Consulting.

Selected Achievements

  • Founder and Co-Chair, Advertising Capstone Challenge, Australia (2016-ongoing)
  • Member of the Academic Senate, Swinburne University of Technology (2018-2019)
  • Work Integrated Learning Coordinator, School of Arts, Social Sciences and Humanities, Swinburne University of Technology (2017)
  • Founder and Co-Chair, WPP AUNZ Advertising Industry Student Forum, Swinburne University of Technology (2015-2017)
  • Visiting Researcher, University of Illinois at Urbana-Champaign (2016)
  • Visiting Assistant Professor, Beijing Normal University, Zhuhai (2015)
  • Learning Futures Scholarship, Learning Transformations, Swinburne University of Technology (2014)

Selected Teaching and Service Initiatives

  • Authentic Learning, Advertising Capstone (2014-ongoing) - Agency/client supplied 'live briefs' - Incl: Carlton & United Breweries, M&C Saatchi/Cricket Australia, Leo Burnett/7-Eleven, AJF Partnership/Lion, DDB/McDonalds, Deloitte Digital/Suzuki Australia, M&C Saatchi/Tourism Australia, Bastion Creative/Cancer Institute NSW, Special Group/ Bonds Australia
  • Student/graduate career guidance (2014-ongoing) - CV/Portfolio/Job application support + Industry graduate recommendations
  • Advertising Agency Insight Tour Management (2016-2019) - Industry immersion days with support of Swinburne student clubs, SAMA & The Design Collective
  • Advertising/Marketing National/International Student Competition Mentoring - Microsoft Protege (semi-finalists, 2015); International Advertising Association 'Big Idea' (finalists, 2015); Microsoft Protege (finalists, 2016); European Association of Communication Agencies 'Ad Venture' (finalists, 2019)

External Consultancy

  • Academic Course Review Panel - Discipline Specialist. Bachelor of Communication. Western Sydney University, Sydney (Australia) – 2021
  • Academic Course Review Panel - Discipline Specialist. Bachelor of Advertising. COLLARTS, Melbourne (Australia) – 2020
  • Academic Course Review Panel - Discipline Specialist. Masters of Advertising. RMIT University, Melbourne (Australia) – 2017
  • Academic Consultant. Curriculum Development – Bachelor of Marketing (Social Media). Stanley College, Perth (Australia) – 2015
  • Member of Industry/Academic Course Advisory Panel - Bachelor of Advertising. Macleay College, Sydney (Australia) – 2013
  • Member of External Degree Validation Panel – BA (Hons) Advertising. University College Falmouth (England) – 2010

Academic Association membership

  • Australian Collaborative Education Network
  • New Zealand Association for Cooperative Education
  • The National Association of Field Experience Administrators
  • International Advertising Association
  • American Academy of Advertising

Committee membership

  • VicTas Committee, Australian Collaborative Education Network - 2017-2019; 2023-ongoing
  • VicTas Committee, NAFEA - 2019-2021
  • Academic Courses Committee, Swinburne University of Technology - 2018-2019
  • Industry Advisory Committee, Swinburne Advertising Major, Swinburne University of Technology - 2017
  • Marketing Committee (Elected Chair), School of Communication & Creative Industries, Charles Sturt University - 2011-2013
  • Ethics Committee - School of Communication & Creative Industries, Charles Sturt University - 2011-2013
  • Research & Development Committee – School of Business, Curtin University Sarawak - 2010-2011

Research interests

Advertising; Digital Media; Social Media; Digital Marketing

Fields of Research

  • Higher Education - 390303
  • Marketing Communications - 350604
  • Work Integrated Learning (incl. Internships) - 390115


Also published as: Reid, David
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, you can update your publications using our online form.

Recent media

Media images