Dr Adam Karg
- Faculty of Business and Law
- Swinburne Business School
- Sport Innovation Research Group
- Department of Management and Marketing
Dr Adam Karg is an Associate Professor and leads the Sport Innovation Research Group in the Swinburne Business School. He completed a Bachelor of Commerce (Hons) and PhD at Deakin University and his main research areas are concerned with sport fan and customer equity, specifically season ticket holder and membership services related to satisfaction, engagement and organisation-fan relationships. Additionally, he undertakes research in organisation design, consumer behaviour, sponsorship and branding, analytics and innovation applied to sport.
Adam has published research articles in ranked peer-reviewed sport management and marketing journals and is a co-author of leading textbooks on Sport Marketing and Sport Organisation. He has also been engaged in a range of research and consulting activities with national and state sporting organisations, governing bodies, sport technology start-ups and more than 50 professional sport teams in Australia and overseas. Adam has presented at academic and industry conferences and undertaken workshops for national and overseas audiences and is the current President of the Sport Management Association of Australia and New Zealand (SMAANZ).
Fields of Research
- Sport And Leisure Management - 150404
- Marketing Management (incl. Strategy And Customer Relations) - 150503
- Marketing Measurement - 150504
Also published as: Karg, Adam; Karg, A.; Karg, A. J.; Karg, Adam J.
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, you can update your publications using our online form.
- 2020-06-04: How the AFL used its biggest asset to tackle Covid-19 financial woes - Sport Business
- 2020-05-15: 'Best of' sport lists are filling the live sport vacuum, but women take the sidelines once again - The Conversation
- 2020-03-21: What happens when we can't get our fix of sport? - The Age
- 2020-03-20: Levelling the playing field makes women the winners - The Age
- 2019-10-06: Benefits of Sport backed by Survey - Hobart Mercury
- 2019-09-10: Best on ground: why Australians think sporting bodies provide strongest leadership for public good - The Conversation
- 2019-08-12: AFL Fan and Member Conversion - ABC Melbourne
- 2019-08-11: Footy's most dihard fans revealed - Herald Sun
- 2019-04-16: Three years in, is the AFLW kicking goals? - The Conversation
- 2019-01-31: Why Australians are falling in love with American football, and what it means for local leagues - The Conversation
- 2019-01-15: Sponsorship and International brands - ABC National
- 2018-07-20: Brand Max - AFL.com
- 2017-11-30: How the Women's Rugby League World Cup final can inspire a generation - The Guardian
- 2017-09-21: Matildas striker Sam Kerr has star power - The Australian
- 2017-07-03: New Aussie sporting hero Jeff Horn set for fame and fortune - Herald Sun
- 2016-12-21: A-League clubs hunt $6m a year from FFA - AAP / News Ltd
- 2015-11-01: Fox loses EPL rights in Optus shake-up - Nine Network - WWOS
- 2014-09-25: Sack the coach? Wait, there’s more to fixing a club than that - The Conversation
- 2011-10-14: Selling the Rugby World Cup - The Conversation
There are no media images to display