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Dr Adam Karg

Professor

Biography


Professor Adam Karg leads the Sport Innovation Research Group in the Swinburne School of Business, Law and Entrepreneurship. He completed a Bachelor of Commerce (Hons) and PhD at Deakin University and his main research areas are concerned with sport fan and customer equity, specifically season ticket holder and membership services related to satisfaction, engagement and organisation-fan relationships.  Additionally, he undertakes research in organisation design, consumer behaviour, sponsorship and branding, analytics and innovation applied to sport.  

Adam has published research articles in ranked peer-reviewed sport management and marketing journals and is a co-author of leading textbooks on Sport Marketing and Sport Organisation. He has also been engaged in a range of research and consulting activities with national and state sporting organisations, governing bodies, sport technology start-ups and more than 50 professional sport teams in Australia and overseas. 

Fields of Research

  • Sport And Leisure Management - 350405
  • Marketing Management (incl. Strategy And Customer Relations) - 350605
  • Marketing Research Methodology - 350606

Publications

Also published as: Karg, Adam; Karg, A.; Karg, A. J.; Karg, Adam J.
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, you can update your publications using our online form.

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