Dr Adam Karg
- Faculty of Business & Law
- School of Business, Law and Entrepreneurship (SoBLE)
- Department of Management and Marketing
Biography
Professor Adam Karg leads the Sport Innovation Research Group in the Swinburne School of Business, Law and Entrepreneurship. He completed a Bachelor of Commerce (Hons) and PhD at Deakin University and his main research areas are concerned with sport fan and customer equity, specifically season ticket holder and membership services related to satisfaction, engagement and organisation-fan relationships. Additionally, he undertakes research in organisation design, consumer behaviour, sponsorship and branding, analytics and innovation applied to sport.
Adam has published research articles in ranked peer-reviewed sport management and marketing journals and is a co-author of leading textbooks on Sport Marketing and Sport Organisation. He has also been engaged in a range of research and consulting activities with national and state sporting organisations, governing bodies, sport technology start-ups and more than 50 professional sport teams in Australia and overseas.
Fields of Research
- Sport And Leisure Management - 350405
- Marketing Management (incl. Strategy And Customer Relations) - 350605
- Marketing Research Methodology - 350606
Publications
Also published as: Karg, Adam; Karg, A.; Karg, A. J.; Karg, Adam J.
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, you can update your publications using our online form.
Recent media
- 2023-07-21: What Victoria's Comm Games Decisions means for the future of large events - Travel Weekly
- 2023-07-18: Victorians react to Daniel Andrew’s cancelling 2026 Commonwealth Games - Herald Sun
- 2023-05-05: https://www.sportbusiness.com/2022/05/adam-karg-and-jonathan-robertson-five-big-questions-for-sports-executives-identified-at-sportnxt/ - Sport Business.com
- 2023-04-17: Australia’s gambling industry split over betting-ad ban on match-day jerseys - The Guardian
- 2021-06-15: What the impact of the pandemic means for your career - Sports Grad (Podcast)
- 2021-06-05: Covid creates a brave new world for Aussie sports industry - Australian Times
- 2021-05-14: Commercialisation of Sport - ABC National
- 2021-05-05: NFTs hit the big league, but not everyone will win from this new sports craze - The Conversation
- 2020-12-23: Drive to football? Take your kids to the pool? You're probably emitting an astonishing amount of CO2 - The Conversation
- 2020-11-12: Pandemic pushes sport to double down on data-driven business - Sport Business
- 2020-10-03: The look, the leap, the love - AFL.com
- 2020-08-11: Research & Innovation in Sports Management and Technology - STRN (Podcast)
- 2020-08-10: Will rights-holders emerge from Covid-19 lean and mean or broken and weak? - Sport Business
- 2020-06-04: How the AFL used its biggest asset to tackle Covid-19 financial woes - Sport Business
- 2020-05-15: 'Best of' sport lists are filling the live sport vacuum, but women take the sidelines once again - The Conversation
- 2020-03-21: What happens when we can't get our fix of sport? - The Age
- 2020-03-20: Levelling the playing field makes women the winners - The Age
- 2019-10-06: Benefits of Sport backed by Survey - Hobart Mercury
- 2019-09-10: Best on ground: why Australians think sporting bodies provide strongest leadership for public good - The Conversation
- 2019-08-12: AFL Fan and Member Conversion - ABC Melbourne
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