Demsar, V., Saldanha, N., Sands, S., Ferraro, C. (2026). Amplifying (or buffering) the blow: How influencer signals shape brand cancellation outcomes. European Journal of Marketing, 60(13), 27-59.
Sands, S., Gunness, A., Parker, J.R., Ferraro, C. (2026). From Contemplation to Commitment: The Role of Predecision Comfort in Shifting Consumer Mindsets and Choice Outcomes. Psychology and Marketing,
Ashby, R., Sharifi, S., Yao, J., Ang, L. (2025). The influence of the buy-now-pay-later payment mode on consumer spending decisions. Journal of Retailing, 101(1), 103-119.
Demsar, V., Ferraro, C., Sands, S., Kohn, A. (2025). Harmony or Discord? The Intersection of Generative AI and Human Creativity in Advertising. Journal of Advertising Research, 65(2),150-166.
Hosen, N., Demsar, V., Ferraro, C., Wheeler, M. A. (2025). Consumer reactions to the use of sex appeals in influencer vs brand social media marketing. Journal of Business Research, 199 (October 2025), 115511.
Cohen, J., Sands, S., Raw, J., Chan, E., Ferraro, C., Demsar, V., Wang, L. (2025). Navigating Moral Harm Brand Crises: A Conceptual Framework for Understanding Consumer Response. Journal of Business Ethics.
Sands, S., Demsar, V., Ferraro, C., Wilson, S., Wheeler, M., & Campbell, C. (2025). Easing AI-advertising aversion: how leadership for the greater good buffers negative response to AI-generated ads. International Journal of Advertising, 1–21.
Sands S. & Ferraro C., (2025). DEI rollbacks: Consequences and considerations for brand managers, Business Horizons
Ferraro, C., Demsar, V., Sands, S., Restrepo, M., & Campbell, C. (2024). The paradoxes of generative AI-enabled customer service: A guide for managers. Business Horizons, 67, 549-559.
Sands, S., Ferraro, C., Demsar, V., Cohen, J., & Gvirtz, A. (2024). Immersive Advertising—A Review and Research Agenda: Potential Effects of and Considerations for AR, VR, and MR Advertisements. Journal of Advertising Research, 64(3), 284–300.
Ferraro, C., Sands, S., Demsar, V., & Cohen, J. (2024). Diversity Representation in Virtual Environments: How Brand Motives Mediate Consumer Perceptions. Australasian Marketing Journal, 32(3), 239-249.
Sands, S., Demsar, V., Ferraro, C., Campbell, C., & Cohen, J. (2024). Inauthentic inclusion: Exploring how intention to use AI-generated diverse models can backfire. Psychology & Marketing, 41, 1396–1413.
Sands, S., Campbell, C., Ferraro, C., Demsar, V., Rosengren, S., & Farrell, J. (2024). Principles for advertising responsibly using generative AI. Organizational Dynamics. 53(2). 101042.
Demsar, V., Ferraro, C., Nguyen, J., & Sands, S. (2023). Calling for Cancellation: Understanding how Markets Are Shaped to Realign With Prevailing Societal Values. Journal of Macromarketing, 43(3), 322-350.
Sands, S., Ferraro, C., Demsar, V., & Chandler, G. (2022). False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers. Business Horizons, 65(6)777-788.
Demsar, V., Sands, S., Rosengren S., & Campbell, C. (2022). Ad creativity in a negative context: How a thanking message frame enhances purchase intention in times of crisis. Journal of Retailing and Consumer Services, 64, 102825.
Demsar, V., Sands, S., Campbell, C., & Pitt, L. (2021). “Unprecedented,” “extraordinary,” and “we're all in this together”: Does advertising really need to be so tedious in challenging times? Business Horizons, 64(4), 415-424.
Demsar, V., Brace-Govan, J., Jack, G., & Sands, S. (2021). The social phenomenon of trolling: understanding the discourse and social practices of online provocation. Journal of Marketing Management, 37(11–12), 1058–1090.
Demsar, V., & Brace-Govan, J. (2017). Sustainable Disposal and Evolving Consumer–Product Relationships. Australasian Marketing Journal, 25(2), 133-140.
Zandipour, N., Shittu, O., Ferraro, C., Demsar, V., Ghaderi, H., Pang, B. (2025). Preparing Australia for Digital Product Passports in Textiles: Insights on Policy, Industry and Standards. Report.
Ferraro, C., Demsar, V., Sands, S., Ghaderi, H., Williams, J., McNeill, I., Shittu, O., & Ang, E. (2024). The Role of AI in Facilitating Circular Consumption. Swinburne. Report.
Kumar, R., Pallant, J., Demsar, V., & Sands, S. (2023). Stacks on Stacks on Stacks: The Voices of MarTech. Swinburne. Report.
Bo Pang, Carla Ferraro, Vlad Demsar, Sean Sands, Piret Veeroja, Neelam Yusaf. Understanding the Role and Function of Artificial Intelligence in Enhancing Social Housing Services. Swinburne Research Ecosystem Seed Grant (2025)
Carla Ferraro, Vlad Demsar, Sean Sands, Hadi Ghaderi, James Williams, Illona McNeil, Olamide Shittu, Erica Ang. The Role of Artificial Intelligence in Facilitating Circular Consumption. Social Innovation Research Institute (SIRI) Seed Grant (2024)
Yeomans, C., Pang, B., Thompson, A. (2026). Activating Informal Sport. Casey City Council.
Pang, B., Perera, C., Hewege, C., Whittaker, L. (2025). Mapping Climate Action Behaviours to design AI-enabled interventions. Swinburne University of Technology.
Pang, B., Ferraro, C., Demsar, V., Sands, S., Veeroja, P. (2025). Understanding the role and function of Artificial Intelligence in Enhancing Social Housing Services. Swinburne University of Technology.
Demsar, V., Pang, B., Yeomans, C., Ashby, R., Kalantari-Daronkola, H., Sands, S., Ferraro, C. (2025). Shopping Centre Improvement Plan. Boroondara City Council.
Yeomans, C., Demsar, V., Nguyen, J., Shorter K. (2025). Aligned Leisure outcomes reporting and streamlining. Aligned Leisure Pty Ltd.
Shittu, O., Ferraro C., Ghaderi, H., Demsar V., Pang, B. (2025). Digital Product Passport Readiness in the Australian Textiles Sector. Swinburne University of Technology.
Get in touch with CXI
There are many ways to engage with us and stay up to date with our latest updates.